Behzad Ghaffarian - Senior Product Designer & Developer, Behzad

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Work Background

World Singles NetworksSenior Product Designer

Jan. 2019- Promoted Design Thinking culture within the organization. - Guided both Design and Frontend teams of 5 members. - Built a dating SPA used by millions of monthly users, increasing sales by 50%. - Increased main KPIs up to 4x by implementing BI, FullStory and A/B testing to identify weak points and fix them daily. Significantly improved Net Promoter Score (NPS) by 30 points. - Mentored and provided guidance to juniors, fostering their growth and improving the overall team's performance. - Embedded user-centered design principles into the fabric of the company's culture and frequently shared design solutions with stakeholders. - Implemented Design System, using the latest tools like Figma, Tokens and Style Dictionary. - Collaborated with product managers, revenue, and support teams to ensure design met both business needs and customer expectations. - Consistently assessed product performance and offered new design solutions to enhance it.

World Singles NetworksProduct Designer & Frontend Developer

Jul. 2014 - Jan. 2019* Defined project objectives and envisioned system features through rigorous analysis of user requirements and competitive research. * Collaborated on brainstorming, information architecture, redesigning, and sketching the new Single Page Web Application. * Designed a visually engaging, flexible and scalable web app for web and mobile devices. * Created UI workflows and wireframes, carefully considering UX and information architecture. * Set up and used BI tools, such as GA4, New Relic, FullStory, and Google Data Studio. * Participated in developing the SPA with the latest web technologies like React.js, Redux, CSS Modules, PostCSS, CSS3, HTML5, Jest, Webpack, etc.. * Developed lightweight, forward-thinking, responsive, and scalable React UI components. * Crafted and engineered responsive email templates that achieve full compatibility across various email clients, all while ensuring they maintain responsiveness and seamlessly adapt to dark themes." * Crafted User Interface and User Flow for a new Dating mobile application with over 20 screens.

MapJamUI/UX Designer, Front-end Developer

Sep. 2013 - Sep. 2014- Defined user interface style guides and templates. - Led brainstorming sessions and contributed to proposition, product, and design strategies. - Assisted in the creation of visually engaging, flexible, and scalable product design solutions for both web and mobile devices. - Crafted visual designs that effectively conveyed brand and product identity, including concept sketches, mock-ups, layouts, iconography, and user interface components. - Developed user interaction models, prototypes, and design specifications. - Collaborated closely with product managers and developers to deliver innovative design solutions that aligned with marketing goals and user needs. - Utilized trending design tools such as Photoshop, Illustrator, InVision, Skala, and more. - Led and oversaw the frontend development of the product using the latest web technologies, including CSS3, HTML5, jQuery, RWD (Responsive Web Design), Bourbon.io, Neat bourbon, Git, and others. - Translated requirements and mockups into fully functioning features. - Made informed frontend coding decisions from start to finish and implemented creative solutions. - Optimized the product for mobile devices and improved its performance to ensure it ran smoothly at or below 30fps. - Leveraged popular development tools like Sublime Text, Git, SVN, Codekit, SASS, HAML, Google DevTools, and more.

AYLIENPart-time UI/UX Designer

Jun. 2011 - Jul. 2011UI/UX Design of upcoming Aylien webapp

Keele UX Inc.Designer

Jan. 2011 - Sep. 2013- Produced high-quality visual designs, from concept to execution, including work for desktop, web, and mobile devices - Developed brand identities and guidelines or applying existing to new products - Collaborated with product managers, other UX/UI designers, content specialists, and developers to deliver innovative design solutions for client's products and ensure that designs and applications meet both client and end user needs - Worked closely with the creative director to execute projects and creating digital assets includes user interface of web and mobile applications, promotions, websites, icons, and more... - Translated usability findings into design improvements - Assisted in print materials as necessary

Likeourselves.comUI designer, front-end developer

May. 2010 - Aug. 2014- Created design/user flows and wireframes - Designed user interface of mobile and desktop websites. - Collaborated with development team and translated prototypes and mockups into launch-ready, pixel-perfect, valid HTML/CSS/Javascript - Used design and development tools like Coda, Mercurial, Bitbucket, Google DevTools, Google App Engine, Photoshop, Illustrator, etc... - Conducting product and design audits of existing product

Bornis GroupOwner

Jan. 2001 - Jan. 2011As a founder assist in wide area like Marketing, Sale, PR, Support, presenting work to clients, etc as necessary Bornis Soft: Software Developer - Assisted in development of software technical documentation. - Participated in development of many internal and contracted projects, includes RMS, learning applications and flash presentations. - Supervision, develop, code, test and debug new moderately complex software solutions or enhancements to existing software in a maintenance capacity. - Researching and understanding of business application problems with software and resolve them. - Using technologies like VB.net, C#, SQL Server, Flash Action Script Bornis Web: Web Designer & Developer - Designed and Developed more than 30 websites - Helped to develop design patterns, standards, and best practices to define and implement design criteria - Designed and prepared visual assets of websites and web applications - Developed pixel-perfect websites using HTML, CSS, Responsive Web, JS, jQuery, Flash, PHP, MySQL, Joomla, WordPress, WP mu, OS Commerce.