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Network Power<100 people
Roles
💸66%
Marketing
🗿66%
HR
🔥33%
Startup Founder
Geos
🇬🇧33%
United Kingdom
Work Background
Bacardi USAState Manager
Sep. 2017 - May. 2025Achieved annual Depletion, NSV, and KPI goals. Achieved Founders Awards in AZ and NM in 2019.
Implemented brand activation programs and led the execution of BUSA and SGWS Sales teams.
Successfully launch BUSA Innovation brands annually, achieving volume and distribution KPIs.
Conducted distributor planning meetings and business reviews to optimize performance.
Managed regional marketing funds, entity grants, DA funds, and distributor contributions.
Maintained brand pricing, inventory, order entry, depletion reporting, and unsalable items.
Ensured compliance with all national account initiatives.
Developed the AZ Market Manager Team with a new Route To Market strategy. Coached my team with professional development and career growth planning.
BacardiSales And Marketing Specialist
Sep. 2017 - May. 2025
Beam SuntoryCommercial Marketing Manager
Nov. 2015 - Sep. 2017Developed customized programs for key retail customers, including POS and Consumer Engagement.
Planned and developed partnerships with key decision-makers in Off-Premise National Accounts.
Worked with NRS and Category Management Teams, conducting post-program analysis.
Beam SuntoryChain Account Manager
Jan. 2011 - Nov. 2015Managed off-sale chain accounts in AZ, NM, NV, and WA.
Achieved annual Depletion, NSV, and Gross Profit growth objectives.
Secured authorizations for targeted innovation brands.
Beam SuntoryState Manager
Aug. 2006 - Dec. 2010Achieved annual Depletion, NSV, and Gross Profit growth objectives.
Implemented local merchandising programs and directed local distributors' activities.
Successfully launched new products, achieving volume and distribution KPIs.
Conducted distributor planning meetings and business reviews.
Managed regional marketing funds, entity grants, DA funds, and distributor contributions.
Ensured compliance with all BGSW national account initiatives.
Allied Domecq Spirits, USANational Account Manager
Oct. 2000 - Feb. 2003Increased sales, category share, and profitability in all Safeway Markets across the US.
Allied Domecq Spirits, USARetail Account Manager
Feb. 2000 - Jul. 2006Worked with the distributor Chain Sales team to provide fact-based sales material for new product rollouts.
Conducted Quarterly Business Reviews with customers.
Developed and sold in profitable turnkey Retail Programming for Grocery, Convenience, and Off-Premise Channels.
Exceeded assigned profit targets while enhancing brand equity.
Miller Brewing CompanyChain Account Manager
Feb. 2000 - Oct. 2000Increased sales of MBCo Brands to assigned Retail Chain Accounts.
Coordinated sales, distribution, and program execution with local distributors.
Sold promotional programming, pricing, and innovation authorizations.
Miller Brewing CompanyAccount Analyst
Jan. 1998 - Feb. 2000Provided analytical support using sales reporting systems and consumer insight data.
Successfully sold Category Partnership to City Market of Denver and Albertsons Southwest Division.
Miller Brewing CompanySales Specialist
Mar. 1997 - Feb. 1998Increased sales, distribution, and brand awareness of Miller Brewing Company products in the off-premise
Conducted sales training seminars for Miller Distributorships.
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