Anne Laitinen

Ceo @Entrylab

Partnerships ManagerHead of GrowthMarketing Director💸 MarketingBusiness Owner💼 C-level Executive👍 Sales & BizDevCEOCMO✨ Business OwnerCOOBrand Marketing Manager

Anne Laitinen is a seasoned business leader, currently serving as the CEO of Entrylab, a company dedicated to providing innovative solutions in the tech industry. Anne brings a wealth of experience in business management, strategic planning, and leadership. Prior to her role at Entrylab, she held several key roles in various tech companies, demonstrating her strong leadership skills and her ability to drive business growth. Her leadership at Entrylab has been instrumental in the company's continued success and growth. Anne holds a degree in Business Administration and Management, further solidifying her credentials as a competent business leader. She is known for her commitment to innovation, her strategic vision, and her ability to inspire her team.

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Work Background

Gamut OyGrowth Advisor

Mar. 2024

BuorreGrowth Advisor I Partner

May. 2024

BuorreChief Executive Officer

Dec. 2022 - May. 2024

Entrylab OyCEO, Founder, Growth Advisor

Nov. 2020Helsinki, Uusimaa, FinlandUnleash your confidence internationally. Internationalization and market entry marketing and internationalization consulting. International business development as a service. Growth advisor services, interim and project based.

GappsChief Growth Officer

Oct. 2020 - Nov. 2022Responsible for the company’s growth overall by taking care of all the commercial operations; sales, marketing, accounts and international expansion. With strong collaboration with the CFO, creating the alignment between finance and sales forecasts in the complex business that combines SaaS and consultancy offering. Together with the management team we raise the company in to a new level. Top Achievements * Hitting the ambitious revenue growth targets * Creating and executing new strategy together with the management group * Ramping up the marketing automation and systemizing sales processes * Enhancing the account work and customer satisfaction of the existing business * Expanding product portfolio and launching new product lines on top of Google's offering (Monday, Fresh) * Enriching the understanding of the main target group: IT decision makers * Exceeding the sales target in very challenging economic situation and abnormal state of world * Opening Swedish market

Nature SolutionsMember Of The Board Of Advisors

May. 2021 - Apr. 2022

RedlandVice President International Relations, partner

Oct. 2020 - Sep. 2021

RedlandCOO, Vice President International Relations, Partner

Mar. 2019 - Oct. 2020Helsinki Area, FinlandRedland is taking a huge growth leap and my responsibility is enable the growth. As a COO my obligations are wide and they vary. - I have been developing the financial tools and tracking systems, as the economics is one of my principle responsibilities. - I am in charge if the internationalization strategy and ramping it up - I have enhanced the internal processes from sales to project execution - Management group had also a systematic betterment and progress - Cherishing Redland's staff in daily basis

Avidly SuomiCustomer Success Director

Nov. 2018 - Mar. 2019Helsinki, Southern Finland, FinlandBeing responsible the company's new business development, developing the offering and sales processes this position enables me to utilize my international network and solid sales knowhow in order to bring more international clients to work with. Also, I conceptualise the international offering to make Avidly more tempting in the international markets. The full stack offering is challenging but rewarding - there is always a solution for the clients' challenges. And that is why we do exist - for customers' success!

Isku Interior OyDirector, Health

Oct. 2017 - Nov. 2018Lahti, Southern Finland, FinlandIsku Health was the spearhead of Isku's export strategy. Being responsible for the Health end-customer segment, I efficiently widen my international health sector network strongly bringing healthcare expertise to the company and aiming to make the company as a thought leader and healthcare forerunner. By enhancing the knowledge of the industry segment, co-operating over the industries with different companies, mining the market information for new international markets and fitting the message and offering for different markets the results have been gratifying. My wide-ranging background of different industries helped me to create fresh out-of-the-box solutions in marketing and product development. Together with my team, in a changing matrix organisation we motivated, developed and made better sales. Management group working wasn't a new thing to me; in strategy work I was in key role to deploy the international strategy and make the change happen. On top of my main position at Isku, I worked as a leader of the HygTech Alliance (www.hygtechalliance.com), consortium of six Finnish companies working for hygienic indoor environment in international markets.

Isku Interior OyProduct Marketing Manager, international sales

Feb. 2016 - Sep. 2017Helsinki Area, FinlandI created the whole Health concept from a scratch as a part of Isku's internationalisation strategy. In addition to training the international sales organisation, I took care of the conceptualisation of the new innovation, supporting sales in client and sales meetings, collaborating closely with product development and marketing. In this complex and versatile position the most important lessons came from my international sales organisation: development work with distributors, whole sellers, partners, and the global network made me a true international business professional. On top of my daily work, I led HygTech Alliance (www.hygtechalliance.com), consortium of six Finnish companies working for hygienic indoor environment in international markets.

Finnish Trade Organisation Ltd − FINTRA a part of Soprano Group companySenior Internationalization Consultant and Marketing Manager

Jun. 2014 - Feb. 2016HelsinkiDeployment of the SME's internationalization and solving the market entry challenges is my passion. In addition to the consultative sales work and new business development, I was responsible for the company’s marketing from the brand awareness to the operational level. I participated in the sales channel creation as well as product development – we created digital consultancy products. I extended my target clients from digital and software companies to the heavy industry and health technology companies. As a project manager in the clients’ internationalization project I learned the efficient way of using the public funding tools and found the best ways of building the clients’ growth business abroad. The main key in the successful projects has been the efficient utilization of my strong worldwide network of internationalization professionals from Japan and China to Italy and Silicon Valley and everything between.

Finpro Consultant, Software & Digital Media Industry

Oct. 2012 - Jun. 2014HelsinkiIn this position I created solid network in software and digital media industry - both national and international. I worked - for example - with the main telecom operators in Italy and in France successfully combining the offering of the Finnish companies with the needs of the operators. The main responsibilities of contacting customers, meeting with them and identifying the customers’ needs, have given me a unique lesson about the professional sales world. I work in the growth client team. As Sales Project Manager I utilized the firm-wide process in marketing, events, stakeholders and personal high-level relationships to enhance sales. The company’s international working atmosphere and a global network are both motivating and challenging. At Finpro, I have been able to combine my international experience in digital marketing, event and team management as well as sales skills. The work with start-ups gave me the understanding of their daily challenges, and the co-operation with investors and governmental financier gave me solid foundation for financial strategies.

Activeark JWT Ltd.Account Manager & Business Unit Leader

Mar. 2012 - Oct. 2012HelsinkiAs Account Manager I am faced with daily-changing challenges: upholding and upgrading the existing accounts while selling to both new and old customers. Understanding the international level strategies and marketing plans was my most important skill. As Business Unit Leader, the most important lesson was making the processes more efficient, installing new and improved methods of working, as well as leading process changes where necessary. Being responsible for profits, quality of the product and sales taught me how to balance creative production and business goals. I managed the biggest accounts of the company, from cyber security to heavy marine industry and communicated with their world wide organisations daily.

Activeark JWT Ltd.Project Manager

May. 2011 - Mar. 2012HelsinkiThe many complex and overlapping projects taught me to work under pressure while strengthening my project management skills. Through extensive research into our customers’ businesses I have become familiar with huge amount information about different industries, their actors and the possibilities in the market. My resourcing skills have sharpened, my competence knowledge has increased and I have learnt to incorporate sales as a part of my daily tasks. Other daily tasks were handling the team’s processes and keeping the operational efficiency turning like a well-oiled wheel.

Ideakone OyCustomer Service Manager

Sep. 2009 - May. 2011EspooThe most important lessons learned as Customer Service Manager were the importance of efficiency, quality control and controlling the response times. Close cooperation with the R&D and marketing departments helped me understand the vital client-provider cause-effect relationships. I also fortified my customer-based thinking while creating the service team from scratch.

Aurinkomatkat OyDestination Manager

Sep. 2007 - Aug. 2009GlobalThe job functioned as a wonderful learning experience in working extremely challenging customer service situations and learning how to handle crises. The cooperation with embassies, airports, hotels and other partners in different cultures strengthened my communication skills and prepared me to react resourcefully in swiftly changing situations. My presentation skills became excellent.

CongreszonCongress Secretary, international events

Jan. 2006 - Sep. 2006TampereCongreszon helped me become a professional in organizing massive multi-cultural and international events. Job routines requiring efficiency and accuracy included maintaining the client registers, creating online forms and websites as well as corresponding with clients. I was also able to benefit from my ability to work seamlessly with different cultures in a multitude of situations.

Finnish Athletics AssociationVolunteer

Jan. 1999 - Dec. 2005