Talbot Underwriting LtdMarketing Communications Lead
Mar. 2019 - Jun. 2021London, United KingdomI managed the Marketing Communications function at Talbot. Creating and delivering a proactive three-year content-led marketing communications strategy and underlying campaign delivery plans. Advising the Talbot CEO and Executive Committee on Marketing Communications, including the creation of an innovative internal communication strategy enabling a two-way dialogue across Talbot globally. Includes directing all internal and external communications around COVID-19. Proactively managed collaboration with the CEO and underwriting teams at Talbot and AIG, developing organisational market and client facing value propositions. Heightening Talbot’s profile in the Lloyd’s of London and other global insurance and reinsurance markets, positioning Talbot’s products, services and expertise via increased brand awareness and thought leadership. Developing marketing communication plans and campaigns using all traditional, offline, and modern online methods, internal communications, employee engagement, press and media. Broadening Talbot’s social media profile, increasing ‘followers’ on LinkedIn by 21% in a 12 month period. Managing a creative Designer, collaborating with all stakeholders in the business including colleagues in the London, Bermuda, Singapore and US offices.