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Work Background
bolHead of Product Portfolio Management
Jan. 2025Amsterdam, North Holland, Netherlands- Create and advise Bol overarching digital products portfolio performance
- Manage Manager Domain Developers, responsible for OKR, QBR, MBR, escalation reports
- Managing a team o Portfolio Manager, responsible for organizing product data around revenue and costs to measure Product & Tech profitability
- Part of executive Product Portfolio and Operations management team
- Automation of product reporting structure from team level to CPTO
bolHead of Design
Jan. 2023 - Jan. 2025Utrecht, Netherlands
HotmartProduct Operation Director
Mar. 2022 - Oct. 2022São Paulo, Brasil- Define PM, PD and Devs methodology
- Measure Squads Agility & Improve
- Product Controls (OKRs, KPIs, Reports, Alerts)
- Product Budget Control (87 leaders)
- Measure & Improve Product CSATs
- Organize Allocations & Team Gaps
- Globally Scale Design System
HotmartHead of design
Jun. 2020 - Mar. 2022São Paulo, Brasil- Hire, evaluate and mentor product designers
- Define design principles and UX vision
- Guarantee key projects in partnership with PMs & Devs
- Scale design team and processes
- Build product strategy and KPIs with CTO and CPO
- Evolve hotmart App, Mobile Ecosystem, Desktop Ux
- Scale Design, automating with consistency (Design Systems)
Youse SegurosHead Of Design
Apr. 2017 - May. 2020São Paulo, São Paulo- Define the design vision of the products
- Lead, hire, evaluate, mentor Product Designers
- Scale design systems for multi platforms solutions
- Define product strategies with C-levels
ContaAzulHead of Design
Mar. 2015 - Feb. 2017Joinville Area, Brazil- Guarantee value delivering and design quality
- Coordinate the Design Team, taking care of their happiness :)
- Coordinate the Branding and User Research Project
- Improve design process connected with agile and lean methodology - Improve the consistence of design over the company with design guild
- Evaluate and hire designers creating a lean and strong team
ContaAzulInteraction Designer
Jul. 2012 - Mar. 2015Joinville Area, Brazil- Create a grateful experience for our costumers
- Make everything really easy to use while feasible
- Deeply understand users' pains and solve their problems
- Make intuitive and self guided interface to decrease support costs
- Define MVP of each new feature and versions' evolution
- Be kind with people to work together with many points of view
- Change the world making people save their time on common tasks
Instituto Faber LudensUX design, Design Thinking, Interfaces and usability
Feb. 2011 - Aug. 2011Curitiba Area, Brazil- Design researcher and consultant for great companies
- Workshops planning, organization and facilitation
- Experimental design and public talks about Free Design
- Synthesize our researches to our wonderful clients
- Develop new design method based on theory and practice
InformantInteraction designer
Jan. 2011 - Sep. 2012Joinville Area, Brazil- Guide design process over many startup projects
- Prototype interface experience for easiness
- Implement a strong design culture inside the company
- Evaluate prototypes and get quantitative and qualitative users' feedbacks
- Measure value delivered and results
Universidade InvisivelOwner
Nov. 2009 - Dec. 2011Curitiba Area, BrazilThis project is a system to share free knowledge between user using all kind of media (video, audio, text, online magazine, mindmaps, files, images, articles,...). The idea is that the Invisible University will be an online portal that creates the possibility to the user share their knowledge using the kind of media they prefer. Also, letting the user thats is looking for that knowledge to be able to see the content with the kind of media they prefer to learn. You can see more about this project at the following links:
www.universidadeinvisivel.com/design Interface prototype:
www.universidadeinvisivel.com/prototipo Can also see the about page (in portuguese):
http://universidadeinvisivel.com/design/sobre_ui
or here
http://www.linkedin.com/pub/universidade-invis%C3%ADvel/18/28a/444 Currently this project is hold, because I`m not having enough time to dedicate, but the next step should be the integration of the system with the new interface, followed by the communication part to improve the range of the project.
UFPRGraphic Designer
Oct. 2009 - Nov. 2010Curitiba Area, BrazilWorked with the complete redesign of the online portal of the Federal University of Paraná. Participated on all the stages of the project: Concepting, rebuilding of the IA with cardsortings, Wireframe developings, CMS research (DRUPAL), and finishing with the graphic design and system development (programming in drupal). Take a look at www.novoportal.ufpr.br for the pre-release of the Online Portal
PolyndiaScenery Designer
Oct. 2008 - Sep. 2009- Scenery design for graduation parties and cerimonies
- Understanding what do students would like to have by theme
- Sketching and 3D modeling sceneries to simulate before build
- Present an amazing preview of how would it be on "D" day
- Make they love and dream about their graduation :)
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