Alison Krumm

Company owner @The Falmouth Collective

JournalistSingerSound designerEntertainmentMarketing DirectorAuthorMarketingBrand Marketing ManagerCommunications ManagerContent ManagerSEO ManagerEmail Marketing ManagerDigital Ads ManagerMarketing Analytics ManagerCopywritingCopywriterContent WriterProofreaderEditorSEO SpecialistBlog Manager

I am a dyed-in-the-wool creative, with extensive experience in all areas of marketing, advertising, and communications. Thanks to my 20+ years of experience in copywriting, account management, post-production, channel marketing, inbound marketing, music production, 360 campaigns, TV and radio production and writing, business writing, and more, I'm uniquely positioned to deliver start-to-finish strategies, content plans and development, and management of campaigns that provides real growth and results for any business. I've worked in a wide variety of sectors, including tech, software, car retail, hospitality and food, healthcare, engineering, and luxury goods. I have been referred to as "The Jargon to English Translator" by clients in both the medical and BI fields, and I develop an in-depth understanding of each businesses inner workings and requirements, whatever the brief. Contact me for help with: Brand Strategy Marketing Strategy and Plans Content Plans Content Development Online Advertising Email Marketing Analytics Website Content and SEO Optimisation Internal Communications Social Optimisation Marketing Audits

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Network Power<100 people

Roles

💸100%

Marketing

✔️50%

IT

✨50%

Business Owner

Geos

🇬🇧50%

United Kingdom

🇺🇸50%

United States

Work Background

Owner, Sole Proprietor

The Falmouth CollectiveOwner, Sole Proprietor

Mar. 2016South Africa, JohannesburgI provide marketing services to numerous businesses within South Africa and internationally. These include: Marketing Strategy Brand Strategy Copywriting - TV, radio, digital, SEO, and BTL Business writing - Case studies, whitepapers, instructional videos, manuals, handbooks, emails, and more. Press releases Website content development and SEO Brand asset development - brochures, profiles, social media profiles, case studies, presentations, videos. Brand and marketing audits Brand and marketing strategy workshops.

Account Director/Creative Copywriter

PenquinAccount Director/Creative Copywriter

Jun. 2012 - Mar. 2016South Africa, JohannesburgI worked as an account director on several accounts that included tech, business intelligence, and mobile phones. I managed the internal marketing, handling client pitch deliverables and presentations, internal comms, and events. Throughout my tenure, I provided copywriting for multiple accounts, with businesses including business intelligence, automotive retail, laptops, tablets and gaming retail, mobile phone retail, general consumer goods, food, and consulting firms. I still work with Penquin when they require a freelancer and enjoy their company immensely.

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Marketing and content strategies that enable growth.

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