Alex Waisberg

Partner @Exxacta Digital

Partnerships ManagerCommunications ManagerEmail Marketing ManagerGrowth HackerDigital Ads ManagerHead of Growth💸 MarketingBusiness OwnerMarketing DirectorChanel Manager👍 Sales & BizDevCRM manager✨ Business OwnerAffiliate MarketingBrand Marketing ManagerContent ManagerSMM ManagerSEO Manager

Exxacta Digital has shown significant growth and progress in the digital landscape, with a focus on enhancing digital experiences for our clients. Our team continues to leverage innovative technologies and strategies to drive customer engagement and optimize business operations. We have successfully managed several projects, resulting in increased client satisfaction and strong business relationships. However, we still face challenges in terms of market competition and evolving customer demands. Moving forward, we aim to invest more in research and development, improve our service offerings, and expand our market reach. Our goal is to maintain our competitive edge and continue delivering high-quality digital solutions.

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Network Power<100 people

Roles

👍100%

Sales & BizDev

🔥50%

Startup Founder

💸50%

Marketing

Geos

🇿🇦50%

South Africa

Work Background

Exxacta DigitalDirector

Aug. 2016Brazil, São PauloDirector São Paulo Area, Brazil We help companies generate business through the Internet. We build your digital presence: Website and social media pages. We develop relevant content so that your business is recognized as an authority on the subject. We optimize your presence in search tools so your business can be found. We generate business: We attract interested people and companies through targeted campaigns and content. We segment and optimize to deliver maximum efficiency. Management: We map the main indicators so that your business achieves the expected results. We monitor everything through simple, complete, and objective reports.

Telefónica BrasilSr Manager Business Development

Mar. 2013 - Aug. 2016São Paulo Area, BrazilResponsible for business development at all customer care channels. Operations and planning. Sales and retention. Inbound, Outbound, Cross Sell and Online. Fixed, Mobile, Broadband and TV. 15MM deals per year closed. Increased 10 pp at retention rates. Expanded retention to all mobile services generating additional U$ 150MM on revenues per year. 400K upgrades from prepaid to postpaid/month. Cross selling became the main and cheapest sales channel for broadband services. Retained revenues of U$ 350MM/year and sales revenues of U$ 200MM/year.

Porto SeguroCommercial Manager

Jan. 2011 - Dec. 2012Porto Seguro Telecom startup. First MVNO launched in Brazil. Responsible for all commercial related activities. Start Up: Business Plan, infrastructure, team building. Marketing: Offer, Product, Pricing, Cross Sales with Porto Seguro portfolio. Sales: Distribution Channels, Sales Force, Volumes, Handset Portfolio. Apps: Business Model, Design, Implementation and distribution.

TMG-GlobalCountry Manager

Jan. 2007 - Dec. 2010Cliq Digital, digital and interactive marketing campaigns: TV, Web e Mobile. Connected and billed through all mobile carriers in Brazil. Responsibilities: Start Up and manage Brazil and South America operations. Develop products and services portfolio, sell and manage campaigns through strategic partners: Mobile Carriers, Media Groups and Advertising Agencies. Content aggregator. Interactivity for Broadcasters. Mobile Social Network. Results: Build a subscriber base with over than 1 million active subscribers. EBTDA positive in 12 months. Partnerships and business deals with media companies such as SBT, MTV, CNT, Transamerica, Diários Associados.

VivoMarketing Manager

Nov. 2003 - Oct. 2007Mass Market: Responsible for P&L, 40% of total revenues (U$ 2 bi/year) and 80% of the customer base. Market campaigns to stimulate usage and recharges. Integrated acquisitions and customer base campaigns, increasing sales frequency and ticket. Developed synergies with Telefonica for fixed services (broadband and voice). Results: 30% increase on revenues compared to previous year (2006). 20% incremental activation of the customer base. Developed online channels. Products and Services: Product lifecycle: Postpaid and Prepaid. Product portfolio development. Business Intelligence: Identify customer profile behavior through data warehouse tools. Monitor customer base main indicators and develop marketing actions to address opportunities at regional level. Results: Reduced churn in 25% through right planning. 5X increase on Telefonica´s long distance code at Vivo´s base.

ClaroMarketing Manager

Apr. 1997 - Nov. 2003Post Paid: All Claro operations after merge. Consolidate postpaid operators mix in a single portfolio. 40% of Claro´s gross revenues. Customer lifecycle management. Developed alternative Sales channels, such as Direct Marketing, Telemarketing and Partnerships. Responsibility for acquisition, customer value management and profitability. Results: Doubled sales and market share through handsets based promotions. Value Added Services: Launched new services such as Voice Portal, Voice Chat, International Roaming, WAP, and Short Messages Services. Responsibility for negotiation with partners and content providers such as AT&T, Nokia, Rede Globo , ABN Amro, EMI, Grupo Abril, UOL, Agencia Estado and others. Results: Increased Value Added Services revenue over 100% in 12 months through mass marketing and direct marketing. Value added Services ramp from 3% to 7% participation in total revenue. Prepaid: Stimulate usage and implement prepaid concept into market, pioneer for this service in Brazil. Developed Phone in the Box concept, pre-activated at main retail stores. 500K activated phones sold in 16 days. Prepaid Strategy managed to address a pent up demand of over 1 million subscribers in ATL´s market. Implemented a prepaid cards distribution network.