Alexandru Derdene - Senior Brand Manager, Magnapharm Marketing&Sales

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Work Background

MagnaPharm Marketing & Sales RomaniaBrand Manager

Oct. 2023Bucharest, Romania

Pharco RomaniaChief Marketing Officer

Dec. 2020 - Sep. 2023RomaniaStarting with April 2022, I received the responsibilities of Commercial Director by internal decision of the company's Administrator, a position that manages three departments according to the PHARCO organizational chart: Sales Promotion Marketing Therefore, the responsibilities below refer to all three departments, interconnected: Responsible for creating and implementing the company's annual Sales, Promotion and Marketing strategy, approved by Pharco Administrator Managing the Sales / Promotion thru the senior positions as: Head of KAM's and ASM Development of serialization project in the company to bring prescription drugs - RX to the market Maintaining the relationship with Pharco Pharmaceuticals and improving the procedures by which purchases are made and received from Egypt New product launches on the Romanian market and product relaunches Collaboration with NAMMD, Ministry of Health, IBA Stock management Direct negotiations with large warehouses in the country, but also with regional or local ones Building a strategy based on total divided discount: part to sell-in and the rest to sell-out with discount thresholds and units Creating and implementing the Annual Marketing Calendar Develop of PITCHs for Marketing services Monitoring and respecting the Marketing budget according to the actions placed in the Marketing Calendar Involved and accountable in everything undertaken by the three departments (Sales, Promotion, Marketing) Managing and motivating a team of over 25 people Market analysis (CEGEDIM, media agencies, field reports) Checking the MA (marketing authorizations and notifications) products Successfully implemented Commercial Projects: 1. Donations of OTC medicines - over 350,000 boxes of products in 2 years 2. Construction and implementation of the new sales strategy in the company in 2023. 3. Increase Market Share for the main product in the portfolio from 18% to 31%, remaining by far the leader on the market in which it operates.

Pharco RomaniaProduct Marketing Manager

Apr. 2018 - Mar. 2019Bucureşti, RomâniaResponsible for the execution, implementation and coordination of the approved marketing strategy Product management activities to promote the company's products and services, which are within its area of responsibility, in accordance with the established general plan and marketing strategy; Quantitative and qualitative market research activities with identification of market needs, market segmentation, study of consumer needs and motivations leading to product purchasing decisions Specific marketing analyses (SWOT, Pestle, Audit on products in the area of responsibility, 7 Ps technique, etc.) and their interpretation Monitoring the approved financial costs for a project/campaign Sales Forecast for the new or improved product; Analyzing advertising offers and identifying the most advantageous forms of product promotion Design/elaboration of scientific and medical information necessary for advertising materials (announcements, leaflets, offers, etc.) for the products I was responsible for; Monitoring compliance with quality standards and legislative compliance for advertising materials related to products and services Preparing and supporting product training for the sales/promotion team Conducting field coaching activities (training) for medical representatives Preparing the medical topics that will be presented during the medical events and preparing the presentation materials (including powerpoint) from the medical events where we were present and with a promotional stand. Extensive knowledge about the main laws underlying the sale/promotion activity in the pharmaceutical industry Building a strategic plan for launching new products and/or relaunching old products Preparation of monthly, quarterly, half-yearly or annual reports on the organization's products, Checking and keeping documents and records from commercial workers in the organization's warehouse: periodic stock reports, promotional materials, stock samples, other Marketing materials

Pharco RomaniaMedical Sales Representative

Apr. 2018 - Dec. 2018Bucureşti, RomâniaAllocation of areas: Bucharest (sector 1 and 2), Ilfov and Ialomita Drawing up weekly and monthly plans for visits to customers in the allocated area 15 visits per day of which 10 visits to doctors and 5 to pharmacies Promoting all products in the portfolio with products in focus and products in recall, according to the internal promotion matrix (20 products from the 3 categories: RX, OTC and food supplements) Projects to boost exits on portfolio products in pharmacies Implementation of the company's annual strategy Monitoring, feedback and follow-up on merchandising projects in pharmacies Visiting doctors according to potential and affinity, and finding new opportunities for collaboration with both current doctors and other potential new doctors Promoting products both to family doctors (focus) and to specialists from the main state or private hospitals in the area Participation in medical events with product presentation stand, where the characteristics, advantages and benefits of the products in the portfolio were detailed to doctors or pharmacists

Air LiquideMedical Representative

Oct. 2014 - Nov. 2017Bucharest, RomaniaPromoting the oxygen therapy device (plus accessories) to health specialists from the departments of: Pneumology, Cardiology, Oncology, Internal Medicine Daily, weekly and monthly plans Daily plan divided into two: in the first part of the day the promotion took place, in the second part of the day there were trips to patients' homes for installation and training of the oxygen device Participation in dedicated medical events Allocated area: Bucharest

Praktiker RomaniaMarketing Specialist

Mar. 2014 - Sep. 2014Management of the OOH action plan Create designs and work in team with dep Creation to remove KVs for the network of street panels Monitoring and implementation of prints on panels Weekly reports with photos for each of the over 100 panels across the country Involvement in other types of Marketing activities (TV, radio, in-store commercials) as support for the implementation team Ideas for presentations districts, islands, shelf ends etc. in the 27 Praktiker stores Field implementation based on approved sketches, layouts depending on manufacturer, positioning, seasonality, stocks Creation of signage materials and external production Support for colleagues in the Sales department

Praktiker RomaniaAssistant to Sales Director

Jan. 2011 - Feb. 2014Analyzing the daily sales figures from the 27 stores in the network Daily/weekly/monthly reports presented to the sales manager, containing excel data, eloquent graphs and my conclusions The management and support provided by the sales manager to the store managers also went through me, being the one who most of the time sent implementation emails and made sure it happened, of course on behalf of the sales manager Constant visits to stores together with the sales manager, but sometimes alone, to ensure the correct implementation of the strategy. We could also receive positive or negative feedback so we could act immediately on the case Analysis of sales reports vs target, and presentation of the situation with bonuses in the sales team Support in all actions undertaken by the Sales Manager Close links with the Purchasing department for eventual orders on the over 40,000 products in the store and with the Marketing department to find new signage and merchandising opportunities in stores to increase sales

Praktiker RomaniaInvoice controller

Jul. 2006 - Dec. 2010Romania