Pharco RomaniaProduct Marketing Manager
Apr. 2018 - Mar. 2019Bucureşti, RomâniaResponsible for the execution, implementation and coordination of the approved marketing strategy Product management activities to promote the company's products and services, which are within its area of responsibility, in accordance with the established general plan and marketing strategy;
Quantitative and qualitative market research activities with identification of market needs, market segmentation, study of consumer needs and motivations leading to product purchasing decisions
Specific marketing analyses (SWOT, Pestle, Audit on products in the area of responsibility, 7 Ps technique, etc.) and their interpretation
Monitoring the approved financial costs for a project/campaign
Sales Forecast for the new or improved product;
Analyzing advertising offers and identifying the most advantageous forms of product promotion Design/elaboration of scientific and medical information necessary for advertising materials (announcements, leaflets, offers, etc.) for the products I was responsible for;
Monitoring compliance with quality standards and legislative compliance for advertising materials related to products and services Preparing and supporting product training for the sales/promotion team Conducting field coaching activities (training) for medical representatives Preparing the medical topics that will be presented during the medical events and preparing the presentation materials (including powerpoint) from the medical events where we were present and with a promotional stand.
Extensive knowledge about the main laws underlying the sale/promotion activity in the pharmaceutical industry
Building a strategic plan for launching new products and/or relaunching old products
Preparation of monthly, quarterly, half-yearly or annual reports on the organization's products, Checking and keeping documents and records from commercial workers in the organization's warehouse: periodic stock reports, promotional materials, stock samples, other Marketing materials