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Work Background
Corpus Christi Harley DavidsonDirector of Marketing And Business Development
Jul. 2018Elk River, MN Corpus Christi, TX Laredo, TX
Calculated Risk Motorcycle GroupMarketing Director
May. 2015 - Jul. 2017Bedford, TX-Successfully directed a centralized cross functional marketing team for an industry leading and fast-growing Harley-Davidson dealer group consisting of seven stores; Texas Harley-Davidson, Texoma Harley-Davidson, Harley-Davidson of Waco, Roughneck Harley- Davidson, Lumberjack Harley-Davidson, Texarkana Harley-Davidson, and Lucky Penny Cycles. -Generated effective marketing strategies by utilizing a wide array of procedures to increase market share including the planning, development and execution of an email marketing strategy for over 70,000 emails. -Expertly identified new business prospects and coordinated all facets of new lead generation opportunities through the organization of digital advertising, and offsite and on-site events. -Set up long term business strategies, managed a marketing budget of $1.6 million, and led the overall process of implementation of all marketing efforts. -Spearheaded all day-to-day activities of a team of six marketing coordinators, controlled all internal and external marketing, communications advertising, PR, and product training for the customers, and prospects. -Devised and executed over 200 events per year and initiated social media forum program while managing all social media accounts from content creation to advertising. www.calculatedrisk.com
www.texasharley.com
www.texomahd.com
www.hdwaco.com
www.roughneckharley.com
www.lumberjackhd.com
www.texarkanaharley.com
www.luckypennycycles.com
YAM PowersportsMarketing Director
Dec. 2014 - May. 2015Scottsdale, AZ-Spearheaded all marketing initiatives for a large dealer group, consisting of Harley-Davidson of Scottsdale, Southern Thunder Harley-Davidson, Graceland Harley-Davidson, Go AZ Motorcycles, and Spooky Fast Custom Finishing. -Established a centralized marketing department for a fast-growing dealer group for the development and implementation of cross-functional marketing and sales support programs. -Strategically planned annual promotions and events for all major dealerships, which resulted in increasing brand integrity, securing new deals with targeted/potential clients, and enhancing revenue and profit growth. -Initiated and implemented a digital advertising strategy which facilitated the accelerated lead and referral generation. -Introduced and launched various social media platforms to improve the reach efforts to targeted audience while promoting an atmosphere for continued growth. -Increased brand awareness through the development of new forums, direct mail, event support, customer programs, channel marketing, online advertising, email marketing, and public relations. www.hdofscottsdale.com
www.southernthunderhd.com
www.gracelandhd.com
www.goaz.com
www.spookyfast.com
Fox PowersportsMarketing Consultant
May. 2014 - Nov. 2014Chicago, IL / Grand Rapids, MI-Created a centralized marketing department for Fox Powersports to oversee 5 dealerships for over my six-month contract.
-Significantly improved inter department communication by conducting weekly meetings, formulating marketing synopsis, and appointing on-site coordinators at each location.
-Utilized strategic approach to improve e-blast appearance and increased the efficiency of marketing teams, which enabled the dealerships to function seamlessly and effectively as a team of five stores from a single store.
-Employed creative approach to current promotions and events, as well as built, trained and led talented marketing team to recognize and generate results by goal setting and achieving remarkable and record-breaking results.
-Developed new websites for both metric dealerships to support all online marketing and product promotion initiatives along with the implementation and management of SEO and SEM campaigns for all locations. www.dpfox.com
www.foxpowersports.com
www.foxkentwood.com
www.foxshawmuthills.com
www.grandrapidsharley.com
www.lakeshoreharley.com
www.chicagoharley.com
The Motorcycle CompanyMarketing Director
Jul. 2012 - May. 2014Denver, CO-Accomplished and headed marketing team for the #1 Harley-Davidson dealer group in the nation, which consisted of Rawhide Harley-Davidson, Avalanche Harley-Davidson, High Octane Harley-Davidson, and Riverside Harley-Davidson.
-Developed and executed the content strategy for a new direct mailing campaign to create, edit, and manage direct mail for mailing lists of over 10K strong per dealership (2/month).
-Integrated digital marketing initiatives such as SEO/SEM, social media campaigns and various online promotions, as well as managed digital advertising campaigns over $48,000 per dealership per year (total of 192,000).
-Effectively handled all media buys including over $3 million in radio.
-Progressively increased attendance and sales at events over 2 years' period. Two of four dealerships were newly acquired and effectively had a zero-dollar marketing/events budget that was immediately ramped up to a multi-million-dollar budget. www.themotorcyclecompany.com
www.riversideharley.com
www.avalancheharley.com
www.rawhideharley.com
www.highoctaneharley.com
Leanin' Tree Greeting CardsReactivation Specialist
Jan. 2012 - May. 2012-Made over 100 calls per day
-Responsible for contacting customers that have been inactive for 2+ years and rebuilding a positive customer experience
Harley DavidsonMarketing Internship
Dec. 2010 - May. 2011Myrtle Beach, SC-Ad sales representative for Spring Bike Rally
-Organized 1st Annual Miss MB Harley Davidson Pageant
-Managed social media websites -Assisted in miscellaneous office tasks including filing, mailing, researching, and copying documents
Coastal Carolina University ResLife DepartmentAcademic Tutor
Jan. 2010 - Dec. 2011-Responsible for promoting and encouraging students to attend tutoring
-Provided a two hour session after normal lab-help hours for CCU and HGTC students
Clemson UniversityVideo Editor
Dec. 2008 - Jan. 2010-Attended football practices, scrimmages, games, and camps
-Collected live feed and edited film for coaching staff on XOS software
-Assisted with set up of press conferences, coaching meetings, and team locker room meetings
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