Calculated Risk Motorcycle GroupMarketing Director
May. 2015 - Jul. 2017Bedford, TX-Successfully directed a centralized cross functional marketing team for an industry leading and fast-growing Harley-Davidson dealer group consisting of seven stores; Texas Harley-Davidson, Texoma Harley-Davidson, Harley-Davidson of Waco, Roughneck Harley- Davidson, Lumberjack Harley-Davidson, Texarkana Harley-Davidson, and Lucky Penny Cycles. -Generated effective marketing strategies by utilizing a wide array of procedures to increase market share including the planning, development and execution of an email marketing strategy for over 70,000 emails. -Expertly identified new business prospects and coordinated all facets of new lead generation opportunities through the organization of digital advertising, and offsite and on-site events. -Set up long term business strategies, managed a marketing budget of $1.6 million, and led the overall process of implementation of all marketing efforts. -Spearheaded all day-to-day activities of a team of six marketing coordinators, controlled all internal and external marketing, communications advertising, PR, and product training for the customers, and prospects. -Devised and executed over 200 events per year and initiated social media forum program while managing all social media accounts from content creation to advertising. www.calculatedrisk.com
www.texasharley.com
www.texomahd.com
www.hdwaco.com
www.roughneckharley.com
www.lumberjackhd.com
www.texarkanaharley.com
www.luckypennycycles.com