Allison Ullrich

Founder & CEO @Potentiate OS

EducationStartup FounderC-level ExecutiveSales & BizDevConsulting🏐 SportsBusiness OwnerCOONutritionistCustomer Success ManagerSales ManagerBusiness Development ManagerHead of GrowthExecutive CoachBusiness Analyst🎓 StudentMBAAdvisorProduct ConsultantAthlete

With 20 years of experience as a Transformative Executive Business Operations and Supply Chain Leader, I have a proven background in global production and agile project strategies. I have leveraged expertise in S&OP calibration, contract negotiations and logistics management. I am well versed in developing GTM strategies, business development, supply chain management, defining commercial policies, and manufacturing optimization. It is my passion to drive profitability via P&L management, process standardization and BizOps optimization.

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Work Background

PangaeaSenior Vice President Operations

Sep. 2023 - Apr. 2024• Reporting directly to the CEO • Establishing the strategic direction of the company’s operations supporting the LRP vision to scale efficiently for profitability • Leading senior executive leadership team developing and executing commercial and strategic objectives while supplying expertise and guidance on global operational projects • Managing P&L to identify and deliver COGS improvements to maintain a consistent high-margin profile • Guiding S&OP processes with Finance to refine accuracy and consistency in demand planning forecasting to support sales velocity and protect cashflow

Potentiate OSFounder + CEO

Jul. 2023A fractional agency that takes the full-time mystery out of achieving your executive deliverables. We help companies, founders + individuals organize intelligence and data across teams and concepts into successful operational and strategic frameworks for marketability and growth. Value Chain Services Offered • Operational & Supply Chain Strategy • Interim Leadership • Process Improvement & Optimization • Product Market Fit & GTM Strategies • Change Management • Compliance & Risk Management

APICSASCM Board Member | Director at Large - Massachusetts Minutemen

Jan. 2022 - Dec. 2022Diversify thought leadership at the Board level; evolving role and responsibilities as the enterprise moves forward in providing members/students professional development, industry training, certifications and networking opportunities.

OuterDirector of Supply Chain

Mar. 2021 - Apr. 2023• Leading team of 14 & overseeing $35M budget; leading the organizational establishment of cross-functional commercial business operational strategies between Product Development, Engineering, Marketing & Data Engineering • Responsibility for defining S&OP manufacturing strategies into disciplined execution combined with continuous improvements allowing for demand planning and decision making for large parcel, case & soft goods • Leading the development of Quality Control and Supply Chain standards, including sourcing, factory and vendor partners, Finance, and Marketing, establishing efficient strategy modeling driving contribution margin, improving COGS, revenue recognition, and delivering against P&L targets • Reduced OTW metrics by 45% in first 5 months to accelerate revenue recognition cycle; secured alignment of production scheduling, factory performance, and inventory availability with Sales targets by transitioning freight forwarders to generate $1.9M in freight savings • Launched company-wide inventory and demand planning initiative for emerging and sustaining product categories, delivering cross-functionally aligned feasible long-term demand and supply plans, responsibly managing POs to financial & scheduling targets • Performed high-level freight RFP and negotiations for pricing and accessorial/surcharge improvements, driving 42% first- and final-mile freight cost reductions in the first 6 weeks, post-conversion • Leveraged expertise to diversify sustainability position, establishing reverse logistics program for RMA inventory management, executing partnership with national reCommerce brand saving over 2000 units from landfill, generating addition $1.M in revenue • Achieved 47% reduction in O2D metrics through strategic 3PL footprint growth of 200% • Developed quality control lot code application procedures to standardize quality controls tied to factory production standards and inbound freight inventory management for 34% in cost improvements

Get Us PPESupply Chain | Logistics | Volunteer Leader

May. 2020 - Jul. 2021Boston, Massachusetts, United StatesAt GetUsPPE we worked to build a national, centralized platform enabling communities to get PPE to healthcare providers on the frontlines of the COVID-19 pandemic. Healthcare workers should not have to fear for their own life because they do not have access to the protective equipment they need. With swift and decisive action from the Federal Government and strong community support we can still get healthcare workers the equipment they need to fight the COVID-19 pandemic. KEY INITIATIVES: • Advocate for immediate action to expedite the manufacturing and transportation of medical PPE nationwide • Unite the maker community to validate and share PPE designs that can be assembled for local distribution • Leverage a large network and volunteers to facilitate and efficient delivery of supplies to local hospitals GetUsPPE is a grassroots movement founded by physicians and medical researchers on the frontlines of the COVID-19 pandemic. Our team has grown to include engineers, scientists, programmers, and concerned citizens working around the clock to get them and their colleagues the equipment they need.

Hydrow, Inc.Head Of Operations

Sep. 2019 - Jan. 2021Cambridge, Massachusetts• Reduced O2D metrics by 53% and operational costs by 34% in 6 months improving revenue recognition, OPEX, and COGS • Responsible for creating and scaling the fulfillment and operational systems, ensuring daily operational excellence vital for the customer experience, driving a 936%+ 14-month shipment growth curve • Engineered a customer login portal to track order status, improving the customer experience and reducing Customer Service WISMO ticketing by 23%, leading to a CSAT score improvement of 5% to 94

Harvard UniversityMasters of Business Management Graduate

Aug. 2019 - Jul. 2022Cambridge, MassachusettsBusiness Administration & Management Program | HES Entrepreneurship Capstone Track ACTIVITIES + SOCIETIES 2020-21: Vice President, HES Management + Finance Club | Board of Directors 2019-20: Director of Operations, HES Management + Finance Club | Board of Directors

WayfairSenior Manager | CastleGate Logistics

Mar. 2018 - Feb. 2019Greater Boston Area• Guided 8 internal teams across 3 categories and oversaw the management of 47 suppliers, securing supplier adoption of global supply chain via Wayfair 3PL solutions, generating robust efficiencies expanding portfolio revenue by 150% within 11 months • Secured organizational top performance surpassing all YoY program objectives within 10 months, including fulfillment penetration by 277%, in-stock rate by 143%, wholesale cost by 251%, and cost on hand/on order by 268%

Outcome HealthDirector | Enterprise Business Development & Client Success

Feb. 2016 - Dec. 2017Chicago, IllinoisSelected to build a team and sales strategy targeting the top 100 health systems to achieve: revenue gains, product development, enterprise security architecture compliance & accelerate business operating margin. • Secured four healthcare systems in 14 months: tactically executed system-wide expansions by focusing on Oncology, Cardiology and Neurology service lines to measure revenue, adherence, and patient engagement metrics ≈ $3MM/client. • Direct responsibility for operational optimization driving growth and patient engagement results; for larger, more complex cycles, the direct project manager; supervising the work of those in junior roles on smaller engagements. • Built consultative operational strategies for clients and prospects via clinical initiative recommendations to execute engagements, increase service line revenue goals, patient retention rates, cost of care reductions, and improving patient motivations aligned with client financial goals.

IRONMANIronman 70.3 All World-Ranked Athlete (AWA) | 2015 & 2016

Jan. 2015 - Dec. 2016The IRONMAN All World Athlete program utilizes Age Group Rankings to globally rank age-group athletes who have finished IM70.3 within the top 10 percent or better of their age group each calendar year, based on their race performances.

Brooklyn BouldersVice-President | General Manager

Nov. 2014 - Dec. 2015Chicago, IllinoisBuilt, developed, and managed the Chicago business unit in chief executive capacities; responsible for developing the local product strategy for revenue generation to exceed membership revenue targets combined with providing a best-in-class customer experience in its inaugural fiscal year. Full ownership for developing and executing all business intelligence metrics necessary to forecast sales performance, assess customer insight analytics, implement growth strategies, and evaluate P&L and OPEX to deliver sales results to exceed fiscal year booking and revenue objectives. Championed the creation of a company-wide sales compensation structure to evangelize success for sales specialists through established goals, sales pipeline performance tracking, and clear growth expectations. Established KPIs & KCGs for company-wide implementation for attracting top-tier Private Equity, cultivating an acquisition opportunity to build brand performance, high-growth & operating revenue in a niche segment. Solid capabilities in developing and managing cross-functional teams: engaged the local SMB marketplace, managed regulatory affairs, and navigated local politics in order to secure strategic partnerships and align new business development opportunities balanced with company core values and revenue objectives. Recruited, trained, and managed team of 41 employees; focused on the customer experience, risk management, and professional development/mentorship.

AirgasSales & Supply Chain Director | Healthcare & Life Sciences

Jun. 2013 - Oct. 2014Chicago, Illinois• Directed the Supply Chain and oversaw a sales team of 9 sales representatives located across 10 states, successfully maintaining a $80M P&L for sales including 2 manufacturing plants • Responsible for signing University of Chicago Health Systems’ 7-year, $9m per year agreement and integrating enterprise ERP systems for e-Commerce sales to leverage on-site team of 4 employees to support

AirgasPlant Manager | Manufacturing & Chemicals

Sep. 2011 - Jun. 2013Boston, Massachusetts• Oversaw the plant management of both union and non-union employees and a $35M P&L, reducing the 6 days 24- hour schedule down to 5 days with no jobs lost and transitioning from underproducing to top performance • Exceeded gain-share targets by 109%, 113% and 112% for 3 consecutive quarters, simultaneously directing the most extensive east coast manufacturing plant, leading employees to exceed safety, quality, and production targets • Orchestrated and successfully managed the business while commanding a full-scale 9-month facility renovation project in tandem with launching the corporate 2-month SAP Go-Live ERP transition

AirgasSales Director | Healthcare & Life Sciences

Apr. 2008 - Sep. 2011Boston, Massachusetts• Managed a team of 40 sales representatives located throughout 7 states and Canada, maintaining full responsibility for a P&L of $140M, including three manufacturing plants • Responsible for the signing of Partners Healthcare System, securing a 10-year $15M per year agreement, growing other large accounts yearly, such as Harvard University, Pfizer, Novartis, Biogen, and MIT

AirgasAccount Executive | Healthcare & Life Sciences

Nov. 2005 - Apr. 2008Washington D.C. Metro Area• Led initiatives securing new healthcare systems and reengage federal governmental accounts, surpassing fiscal year quota by 200%, harmonizing and scaling Business Operations for organizational alignment, and receiving recognition with national company awards • Spearheaded the signing of the John Hopkins Health System to a 10-year $10M yearly deal for bulk and cylinder gases that evolved into an additional $1M/year contract for on-site management to manage 3 onsite employees, as well as a10-year, $7M yearly contract with MedStar Health Systems across 13 hospitals

Newell BrandsBusiness Development Consultant

Feb. 2003 - Jan. 2005Washington D.C. Metro AreaAchieved organizational sales objectives resulting in revenue growth for CPG and power tool accessories by advocating value proposition to prospective & existing users. Ensured execution of business development strategies to exceed quarterly product revenue goals and brand identity metrics. Identified and developed relationships of high net worth with influential, global general contractor firms for product R&D; testing to generate insight and demand for prior to, and upon release of products to market. Responsible for generating and executing sales strategies and marketing campaigns for new products prior to launch.

MindshareAssociate Media Planner | Corporate & Retail Units

Dec. 2001 - Feb. 2003Chicago, IllinoisExecuted and recommended global marketing strategies for the effective use of media to attract and retain consumers, increase brand recognition, and maintain client satisfaction & loyalty. Assessed impact and suitability of media publications & broadcast outlets acceptable for use in targeting specific MSAs related to client's communication objectives. Tasked with rate negotiation and placement strategies, maximizing ROI on national and global advertising & promotional activities across all media. Collaborated with client to distinguish their campaign objectives and execute media selections. Responsible for analyzing data and deploying innovative strategies for attestation of target audience reach & effectiveness. Collected and analyzed information regarding all media channels, with regards to consumer behavior, circulation audience trends and the impact of varying methods for client's media campaigns