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Work Background
Be (The Be Company)Marketing Manager
Jul. 2025 - Nov. 2025
ViddseeIndonesia Marketing Lead
Oct. 2020 - Feb. 2024- Mapped out different channel growth strategies to escalated higher brand awareness and audience engagement in the Indonesia market - Conceptualized and implemented a localize and cost-effective strategy on OCM and social media, resulting in over 50% organic growth on monthly average - Built mutual collaboration with Key Opinion Leaders, enhancing overall 70% increase of MAU in awareness, viewership and engagement - Established and nurtured the Indonesian online community across platforms and social media, with outcome of 20% engagement rate on monthly average
ViddseeSenior Digital Marketing Manager
Jul. 2019 - Feb. 2024- Leveraged data analysis techniques to identify content trend and audience behavior insights, resulting in over 100+ internal insights utilized for marketing growth strategy, IP development, and partnership - Led digital marketing effort for content marketing that resulting to drive viewership to the platform - Designed and constructed strategy plan for gamification within mobile app - Collaborated with cross-functional teams, enhancing project success rates by 30%
ViddseeDigital Marketing Manager
May. 2017 - Jul. 2019- Conceptualized and coordinated digital marketing campaigns, ensuring to optimize the key performance index within budget - Collaborated with cross-functional teams to develop creative assets, increased time effectiveness by 20% - Pioneered and implemented the localized language of the platform (Website, Android and iOS app), resulting 50% increase on Indonesia user experience
ViddseeContent Writer
Nov. 2015 - Jul. 2019- Crafted localized written content with precision and creativity, drive awareness and viewership to the Indonesian market - Launched and executed localized content for dedicated Indonesian social media accounts
Bouwen CreativeAccount Executive
Jul. 2015 - Oct. 2015Jakarta, Indonesia- Managed the entire sales cycle from finding a potential client to secure a deal - Presented products and services to prospective clients
Puspita Martha International Beauty SchoolSocial Media Strategist
Jul. 2013 - Jun. 2015Jakarta, Indonesia- Mapped out different channel growth strategies to escalated higher brand awareness and audience engagement - Led digital marketing efforts for offline events - Offline and online media relation handled - Well-versed in coordinating with various departments for events
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