Ahtisham Shafi - Head of Sales, Karcher Middle East FZE

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Work Background

Kärcher Middle East كارشر الشرق الأوسطHead Of Sales Regional Retail

Apr. 2022Dubai, United Arab Emirates · HybridLeading Retail division (consumer products) with full P&L and people management. Grew top line by 55% by restructuring business model. Direct set up in the UAE, Qatar, Oman and exploring more direct route possible territories. Grew e-commerce business by 50% YOY. Winner of Leading Product Category Competition in 2022. Continuous auditing dealer network, separated from non-performers and appointed retail specialist. Onboarding dealer development program and improved efficiency by 30%. Successfully implemented best retail practices across all retail channels. Continuously achieved Top brand position and highest revenue contributor to the DIY channel. Continuously identifying and expanding new business channels to sustain growth rate. Mentoring team to take higher responsibilities with defined career growth progression.

Kärcher Middle East كارشر الشرق الأوسطUAE Retail Manager

May. 2020 - Mar. 2022Dubai, United Arab Emirates · Hybrid

Better Life UAEHead Of Sales & Category Management

Apr. 2018 - Mar. 2020Dubai, United Arab Emirates · On-siteLead distribution of Home Appliances, Built-ins & Personal Care categories for Global leading brands Siemens, SMEG, Zanussi, Vestfrost, Terim, Solis, Eureka Forbes & in-house private label Wolf Power. Achieved double-digit revenue growth YOY. Grew market share by 5% across major categories. Re-launched Terim White Goods under a licensing arrangement. Sourced new categories to drive up profit by 20%. Optimized resources and slashed costs by 8%. Reduced unsecured credit exposure by 90%. Improved cash flow by negotiating higher credit limits from suppliers.

Better Life UAESenior Manager

Apr. 2016 - Mar. 2018Dubai, United Arab Emirates · On-site

Xcite by Alghanim ElectronicsArea Exports Manager

Jan. 2012 - Dec. 2014KuwaitSuccessfully launched Wansa brand of CE & HA brand through a GCC, Africa & Asia distributor network. Established UAE operations to cater to local and re-export markets.

Xcite by Alghanim ElectronicsExport Manager

Aug. 2008 - Dec. 2011Kuwait · On-site

V.V. & Sons LLCSales & Product Manager

Jan. 2006 - Jul. 2008DubaiDeveloped sourcing process for Sansui CE & HA categories. Streamlined SKUs and developed a new product lineup with higher GM. Launched export business channels and developed a distributor network across GCC & Africa.

Nikai Group of CompaniesAssistant Exports Manager

Sep. 2004 - Dec. 2005DubaiDeveloped KSA distributor and supported brand penetration. Proposed direct operations route which is a major revenue contributor to the organization.

AKAI INDIAArea Manager

May. 2003 - Aug. 2004PuneLead a team of Sales Executives. Drive sales through distributors and dealers in Pune, North & South Maharashtra. Awarded top performer in the central region.