Better Life UAEHead Of Sales & Category Management
Apr. 2018 - Mar. 2020Dubai, United Arab Emirates · On-siteLead distribution of Home Appliances, Built-ins & Personal Care categories for Global leading brands Siemens, SMEG, Zanussi, Vestfrost, Terim, Solis, Eureka Forbes & in-house private label Wolf Power.
Achieved double-digit revenue growth YOY.
Grew market share by 5% across major categories.
Re-launched Terim White Goods under a licensing arrangement.
Sourced new categories to drive up profit by 20%.
Optimized resources and slashed costs by 8%.
Reduced unsecured credit exposure by 90%.
Improved cash flow by negotiating higher credit limits from suppliers.