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Work Background
Sr. Group Manager, Creative Operations
CVS HealthSr. Group Manager, Creative Operations
Jun. 2022 - Jan. 2024Effectively managed and improved hiring, onboarding, talent development, engagement, and performance of a 27 member UI/UX team for an award winning in-house ad agency using a people-first approach. Strengthened interdepartmental collaboration by facilitating communications between development, creative, business analysts, regulatory compliance, accessibility, product owners, and other stakeholders to ensure workflow processes and personnel were performing effectively. Successfully curated training curriculum covering 25+ creative specialties and spearheaded a pilot program integrating the curriculum with Adobe Learning Management's gamified LMS.
Sales Enablement & Creative Direction
Lexicon Tech SolutionsSales Enablement & Creative Direction
Jun. 2019Drove the successful transformation of a 25-year-old regional device repair business into an industry-leading, national K-12 EdTech provider through an extensive strategic rebranding campaign. Streamlined digital marketing content management and reduced turn-times by overhauling website using Wordpress and Elementor and enhancing template designs in Salesforce and Pardot. Enabled sales teams to grow from a regional to a national provider by simplifying complex messaging into high-impact presentations, RFPs, and support files.
Marketing and Training Consultant
Keller Williams Realty, Inc.Marketing and Training Consultant
Mar. 2018 - Jun. 2022Successfully developed and led training programs focused on branding, marketing strategies, regulatory compliance, and digital lead-generation for 10 market centers serving 4,000 agents. Conceptualized and implemented subscription-based lead generation programs with a focus on personalized email marketing and market data publications. Ensured adherence to brand guidelines and regulatory compliance for real estate agent and mortgage lender advertising.
Creative Director
The Sterling Real Estate TeamCreative Director
Oct. 2017 - Mar. 2018Atlanta, Georgia · On-siteTransformed brand identity to target an elevated clientele and increased the volume and average sales price of properties under contract by 200% in 6 months leading to a buyout from a leading luxury brokerage.
Director, Creative Operations & Account Management
The BRAND Dept.Director, Creative Operations & Account Management
Mar. 2015 - Jun. 2022Maximized the effectiveness of account, digital asset, and brand management by leveraging smart MarTech stacks and API integrations. Established a solid track record in account management by effectively transforming ambiguous client requests into clear creative briefs, consistently surpassing expectations with exceptional results. Optimized process efficiency with standardized operations procedures (SOP) consistently reducing turn-times month-over-month. Effectively managed hiring, onboarding, training, and performance management for a team of 12 print and digital designers and writers.
SaaS Training Design and Sales Enablement
Triton DigitalSaaS Training Design and Sales Enablement
Aug. 2009 - Mar. 2015Drove a 25% decrease in customer support calls by advocating for more effective training techniques and creating user-friendly guides. Coached trainers on techniques for effective delivery and audience engagement. Enabled sales teams by simplifying complex messaging into high-impact presentations. Boosted operational efficiency by 100% through improved workflow processes and Standard Operating Procedures (SOP)
Creative Director and Operations Manager
PaperStyle.comCreative Director and Operations Manager
Jan. 2009 - Aug. 2009Alpharetta, Georgia · On-site
eCommerce Content Manager
The Home DepoteCommerce Content Manager
Mar. 2000 - Jun. 2002Atlanta, Georgia, United States
Managing Partner
Rearview Advertising Atlanta | San FranciscoManaging Partner
May. 1998 - May. 2009Atlanta, GA · On-site
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