Frontier Asset Management, L.L.C.Marketing Operations Manager
Dec. 2018 - May. 2021Sheridan, Wyoming, United States · HybridEstablished and managed marketing operations from scratch by designing and implementing brand consistency standards and well-organized SOPs for national award-winning investment firm seeing over 35% growth during pandemic. Led digital marketing managers and seasonal content managers in strategic planning and content development for social media, website, email campaigns, presentations, and podcasts. ⦁ Recognized for developing a quick adoption of all new technology by the sales team and customers by swiftly evolving new marketing strategies, aligning sales with more customers by increasing lead quality and quantity, and creating and distributing marketing materials to customers using Seismic Saas-based Sales Enablement Platform. ⦁ Promoted to Senior Marketing Manager in less than a year of employment for exceptional tenure in creative content creation, strategic marketing planning, CRM (Salesforce and Pardot) Project Management, redesigning position descriptions and workflows, developing and streamlining processes, and team leadership. ⦁ Secured the industry's highest adoption rate - over 90% - and improved competitive brand positioning during COVID by onboarding a SaaS-based Sales enablement program to support the sales team more effectively. ⦁ Directed team members in designing and deploying measurement tools for marketing initiatives, including dashboards with KPIs leading to more informed and effective decision-making by leadership.