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Work Background
Corporate Management GroupNew Business Development Partner
Mar. 2024Wichita, KS · Remote
A'flourish Media Psychology, LLCBusiness Strategy Consultant
Sep. 2020Fort Collins, Colorado, United States · RemoteServe as Fractional CMO for companies, mitigating complicated business challenges of customers by identifying and delivering integrated solutions and collaborating with clients’ teams and key stakeholders. Drove brand elevation across digital and traditional platforms by onboarding and training marketing and sales teams and revitalizing integrated marketing strategies in collaboration with small businesses and non-profit organizations. ⦁ Expanded reach and secured new major contributing and recurring donors in less than six months by advising executive leadership in longitudinal marketing planning leading to $1.5 million campaign for one client ⦁ Boosted membership growth and reach by 10-30% by directing multiple projects, including streamlining systems processes and developing and managing consistent brand messaging. ⦁ Turned around performance of social media accounts seeing growth from 15-40%, improved brand awareness in community, and expanded donor base for clients by delivering innovative communications plan.
Frontier Asset Management, L.L.C.Marketing Operations Manager
Dec. 2018 - May. 2021Sheridan, Wyoming, United States · HybridEstablished and managed marketing operations from scratch by designing and implementing brand consistency standards and well-organized SOPs for national award-winning investment firm seeing over 35% growth during pandemic. Led digital marketing managers and seasonal content managers in strategic planning and content development for social media, website, email campaigns, presentations, and podcasts. ⦁ Recognized for developing a quick adoption of all new technology by the sales team and customers by swiftly evolving new marketing strategies, aligning sales with more customers by increasing lead quality and quantity, and creating and distributing marketing materials to customers using Seismic Saas-based Sales Enablement Platform. ⦁ Promoted to Senior Marketing Manager in less than a year of employment for exceptional tenure in creative content creation, strategic marketing planning, CRM (Salesforce and Pardot) Project Management, redesigning position descriptions and workflows, developing and streamlining processes, and team leadership. ⦁ Secured the industry's highest adoption rate - over 90% - and improved competitive brand positioning during COVID by onboarding a SaaS-based Sales enablement program to support the sales team more effectively. ⦁ Directed team members in designing and deploying measurement tools for marketing initiatives, including dashboards with KPIs leading to more informed and effective decision-making by leadership.
Stopher ConstructionVice President Operations
May. 2012 - May. 2018Juneau, Alaska, United StatesHeaded full business operations and marketing scope, including website and social presence, logistics, HR, bookkeeping, subcontractor relationships, and contract negotiation. Managed website and blog, prepared print publications, and steered efforts to appear on Travel Channel’s Hotel Impossible.
Improved brand awareness and drove growth of 60-125% year over year driving business development into more profitable projects ⦁ Grew business by 125% in one year by delivering effective marketing and business plans, Best of Houzz Award Winner 2016. ⦁ Built a positive reputation for company in community by negotiating contract with a real estate magazine to provide compelling website content and participating in annual community outreach projects. ⦁ Created, managed, and executed business plans and communicated company vision and objectives to motivate teams. ⦁ Communicated with customers and vendors to positively problem solve with particular attention to problem resolution. ⦁ Processed vital documentation, completed forms, and obtained appropriate insurance verification and service authorization. ⦁ Anticipated financial impact from operational issues and exercised judgment to develop solutions.
State of AlaskaPublications Specialist
Jun. 2011 - Apr. 2013Juneau, Alaska⦁ Ensured on-time text message and email communication and improved social media presence by directing the project of deploying SaaS-based GovDelivery Communications Cloud in the first department for the State of Alaska. ⦁ Developed and managed branded marketing collateral and communications and oversaw processes and systems while serving as Marketing and Communications Project Manager. ⦁ Enhanced weekly appointments by 900% with a mini-campaign designed for National Save for Retirement Week.
University of Northern ColoradoManager of Marketing and Community Relations
Nov. 2007 - Dec. 2010Greeley, Colorado, United States · On-site⦁ Achieved the highest enrollment increase of 15% and student retention rate at record levels
Expanded the quality of information for families and students by implementing consolidated initiatives related to face-to-face outreach - increasing activities by more than 100% ⦁ Selected to be Department Lead for onboarding enrollment management team CRM module into Banner keeping in support dashboard development to measure the effectiveness of marketing and outreach activities. ⦁ Fostered campus-wide relationships by participating in committees and workgroups and attending ongoing professional training and workshops. ⦁ Created company brand messaging, collateral materials, customer events, promotional strategies, and family-focused social media pages to support transition to campus by new students. ⦁ Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
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