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Work Background
Human & Cool Digital Marketing LimitedDirector
Jun. 2024Digital Marketing Services | SEM Marketing
Zuti DigitalPaid Search Senior Manager
Jun. 2024As a PPC Senior Manager at Zuti Digital, I specialise in driving growth for an exclusive portfolio of luxury fashion and jewellery US brands, including globally renowned names like Harper's Bazaar, Cosmopolitan Gucci, Simkhai, TWP, Foundrae, and boutique labels such as Sophie Buhai. Leveraging smart, agile strategies, I ensure my clients achieve steady MoM & YoY growth, balancing data-driven insights with a deep understanding of the luxury market. Highlights of my role include: Account Launches: Successfully launched and scaled two new accounts from scratch, establishing strong foundations for ongoing growth. Business Development: Actively pitching to potential clients and conducting in-depth audits, delivering actionable insights that position Zuti Digital as a strategic partner for high-end brands. Tailored Campaign Management: Crafting bespoke PPC strategies that align with the unique positioning and goals of each client, ensuring maximised ROI and consistent performance improvements. My role blends strategic planning, hands-on execution, and a passion for elevating luxury brands through exceptional paid media campaigns.
OMD EMEASenior Paid Search Executive
Jan. 2024 - Jun. 2024London, England, United Kingdom
OMD EMEAPaid Search Executive
Jan. 2023 - Dec. 2023London, England, United KingdomAccount management for Dockers, Levi's and Tourism Ireland & ownership of all accounts on both Google Ads & Microsoft Ads. During my time at OMD, I have been exposed to a huge amount of experience and skills in a compressed space in time. Some of these skills and responsibilities include: - Managing budgets over 2MM and ensuring strong ROI / ROAS;
- Day-to-day management of paid activity across both platforms,
- Setting up reporting templates, producing monthly reports, and providing strategic recommendations based on performance;
- Keen to constantly optimise accounts including A/B and incrementality testing;
- Responsible for planning, budgeting and performance analysis/reporting
Lux Ad Cogitatio LTDFounder
May. 2022 - Nov. 2022London, England, United Kingdom**NOW DORMANT** Defined as my own incubator, Lux Ad Cogitatio literally means “light to your thoughts”, as in give life to your ideas: • Focus on New Technology & Digital Services Development • Two start-up projects currently being drafted (early stage)
• Support & Interest from London Met Accelerator Company number: 14117798
FreelanceFreelance Marketing
Jul. 2021 - Nov. 2022London, England, United Kingdom@Dienne Salotti - Italian sofa bed company (July 2021 - November 2022)
Increased brand’s Instagram following by 55% in a 2 months campaign;
Developed & Designed 50+ graphics for advertisements, billboards and social media coverage; @Capital Yatirim - Cryptocurrency start-up, Investments & Capital (Dec 2021 - June 2022)
Curated both communication & design of 20+ business PP;
Created Cryptocurrency logo & other visual material, co-worked with Web Designer;
Successfully translated complex data & business projections into simple, professional presentations;
Achieved 90% of satisfaction rate for the quality of my work from the board;
London Metropolitan UniversityStudent Representative
Oct. 2020 - Jul. 2022London, England, United KingdomActively supporting & efficiently collecting views of fellow students to be communicated at every committee meeting. In this role I strive to maintain an approachable attitude while encouraging students to be open, to embrace & promote diversity. I always go the extra mile to make everyone feel comfortable around me & others, solve any conflict and promote a family-like environment. Most importantly, I make every effort to LISTEN to students, regardless of the background of their concern, as I believe LISTENING has become a rare Art we no longer practice; we all want to be understood but we do not care to listen.
Bufi Restaurants Restaurant Manager
Sep. 2019 - Mar. 2022London, England, United Kingdom-Reduced food wastage by 40% compared to previous management by developing a smart FIFO & ordering system;
-Launched & Curated Restaurant’s Instagram profile - Successful impact with over 30% increase in local customer acquisition;
-Increased restaurant seating capacity by an extra 15% by optimising space and floor layout;
-Boosted takeaway sales on UberEats, Deliveroo and JustEat by an average of 40%;
-Overall increment in revenue by 25%
InditexSales Floor Manager
Nov. 2017 - Apr. 2019London, England, United KingdomDuring my time as Floor Manager at Zara, I was responsible for training front line staff both in customer service and upselling technique, as well as carrying out new starter training, supporting in the recruitment of staff. On a daily basis, managed stock control and replenishment of the shop floor, KPI's and daily target monitoring, as well as closely working with the visual merchandising team throughout the launch/closing of every collection. -Promoted from Sales Assistant to Floor Manager in under 3 months;
-Proactively met both daily & monthly target/ +3% average on top of set target;
-Proudly trained & managed a team of over 25 people, including stockroom & logistics team;
-Exceeded March 2019 menswear monthly target by over 15%, setting a record-high as compared to all EU-located Zara stores;
-Monitored & Analysed, closely with DM, yearly KPIs and accordingly, produced winning strategies to improve the overall store performance.
InditexSales Assistant - Floor Manager trainee
Sep. 2017 - Nov. 2017London, England, United Kingdom
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