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Work Background
Rey.idVP of Products
Jan. 2023Jakarta, Indonesia · Hybrid
GeekzwolfCo-Founder
Dec. 2021 - Mar. 2023Jakarta, Jakarta, IndonesiaBuild End-To-End platform as a first step for anyone to enter the Play to Earn Game.
Establish the early Indonesian Gaming Guild in Play to earn Space
Raise pre-seed Fund from Antler to scale up the guild
WaresixSr Product Manager
May. 2021 - May. 2022Jakarta, IndonesiaManage Core platform, warehouse management and forwarding system for Waresix. Build product to solve complex problem in Indonesia first mile and mid mile logistic.
Home Credit IndonesiaSr Product Manager (Marketplace)
Jul. 2019 - May. 2021Greater Jakarta Area, IndonesiaProduct owner of new Marketplace Business unit fintech | product development | product management | agile | design thinking | user research | ux/ui | product strategy | marketing strategy | online marketing Building from the scratch and develop go to market strategy of Marketplace Product in my Homecredit Apps
BukalapakCategory Manager
Jan. 2019 - Jul. 2019Greater Jakarta Area, IndonesiaCategory Management | E-Commerce | Business Development | Sales | Commercial | Campaign | Partnership | Promotion ▪ Growing health and beauty category in Bukalapak platform
▪ Manage 80 Big Sellers and 130 Official brands in health and beauty category to grow their
business within the platform
▪ Develop campaign, marketing activity and offline event to increase female shopper in
Bukalapak
▪ Improve user experience for category site to increase GMV and transaction.
L'OréalCategory Manager
Jul. 2017 - Jan. 2019IndonesiaTrade Marketing | Sales Channel | Sales strategies | category Management | Consumer Goods | Beauty Category | Go To market | new product launch Managing portfolio for women skin care category (Garnier and Loreal Paris brand) in
Modern Trade and General Trade Channel
▪ Developing effective POSM, planogram, sales for incentive and trade promo ▪ Initiate category captaincy for new product in women skin care for each channel
▪ Develop new brand launch strategy in each channel (trade program,
planogram, POSM, and sales force incentive)
PT HM Sampoerna Tbk.Assistant Channel Manager
Dec. 2015 - Mar. 2017Greater Jakarta Area, Indonesia▪ Manage incentive scheme, trade guideline and promotional activity for sales force and merchandiser at third party
▪ Conducting retailer survey for new channel classification and providing the trade platform for each channel
▪ Initiate Sales Force Automation project to enhance control system and data management of sales force; resulted to reduce cost from manual process approximately $200,000/year
PT HM Sampoerna Tbk.Planning & Business Development Analyst
Mar. 2015 - Nov. 2015Jakarta▪ Deliver commercially and financially viable pricing strategy of Sampoerna's portfolio to optimize volume, market share, and profitability growth.
▪ Deliver strategic analysis of the industry and competitive intelligence to identify issues/opportunities to support strategic initiatives.
PT HM Sampoerna Tbk.Assistant Regional Manager
Jun. 2014 - Mar. 2015West Java▪ Deliver valuable analysis upon regional-level conditions, to give recommendation and action.
▪ Coordinate and provide distribution strategy for new brand launch to ensure excellent execution in field. Achieved 2.1% share of market in 3 months launched period and awarded as best launching area for Magnum Blue.
▪ Managing trade promotional budget, activity and point of sales material production to support area’s performance (sales volume and market share).
PT HM Sampoerna Tbk.Supervisor Retail Engagement
Nov. 2013 - May. 2014South JakartaSupervising 7 salesmans to ensure the sales volume and trade promotional activity in retailers are executed excellently
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