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Work Background
YouTubeGlobal Social Media & Influencer Marketing (YouTube / Google)
Apr. 2019New York, United StatesCurrently: - Leading Social campaigns for our Breakthrough Moments (our biggest global campaigns) including campaigns for Artists (Taylor Swift, Dua Lipa, Tyla etc.), YouTube TV (NBA Finals) and Brand. Leading and managing campaigns independently from insights development, strategy creation, executive approvals, agency management, creative development, partner collaboration, execution and measurement & reporting. Previous Responsibilities: - Launching and managing YouTube's first traditional Influencer Marketing program with the launch of the Shorts product. Independently led multi million dollar influencer campaigns (BTS #PermissionToDance, BTS #MyBTStory, Lil Baby, Coachella etc) from insights development, influencer selection, influencer negotiation, creative direction, executive alignment, partner collaboration, content quality assessment, measurement, and reporting. - Led development of research evaluating "What makes Short Form Videos Trend", which is now influencing decisions on a marketing level for how we develop campaigns for our Shorts product. Research was further shared across all of Google Marketing to inspire Short Form video focused campaigns. - Led Social for global events for YouTube with focus on the YouTube Creator Community. Responsible for our Global Social Events strategy and managed our North America events including VidCon US, #YouTubeBlack Creator Summit and FanFest, Diversity & Inclusion events etc. Led creation of social strategies from channel strategy, content strategy, graphic strategy, setting up social analytics infrastructure, experiential marketing, cross-functional collaboration on earned content opportunities, managing creative agencies from strategy to execution.
GoogleHead of Brand & Reputation, Sweden
Aug. 2017 - Apr. 2019Stockholm, SwedenResponsible for Brand & Reputation Marketing for the Swedish market including our Grow with Google project Digitalakademin where we offer free online and offline training in digital skills with the purpose to grow small and medium businesses, make students and unemployed employable, and keep Sweden as a Digital Frontrunner in the world. Projects: - Heading up the Google Digitalakademin Stockholm Pop-up venue in central Stockholm. We provided training within Digital Marketing, Soft Skills (powered by Hyper Island), Programming (powered by Tjejer Kodar), Basic Digital Skills and guest lectures free of charge. Result: Educated +10,000 Stockholmers within the 7,5 months that we were open. - Heading up partnership with the Swedish Public Employment Agency (Arbetsförmedlingen) where we launched a new online platform within everyday digital skills in October 2017 (digitalajag.se) with 30,000 + users since launch, educate internal company advisors, and run the "Digital Koordinator" program where we train unemployed in digital marketing, ending up in internships within the area at companies through Almi. - Heading up Google's presence during Almedalen Political Week where we host a three-day event in central Visby. In 2017 we won best presence, announced by top tech site Breakit.
GoogleProgram Manager, Growth Engine EMEA
Mar. 2017 - Aug. 2017Stockholm, SwedenResponsible for the Swedish Growth Engine project Digitalakademin that lies within the Brand and Reputation division. The project aims to give education of the digital sphere, free of charge, to small and medium businesses as well as individuals. By helping people grow their skills in the online field, we help individuals become desirable in the job market, as well as business to grow online.
EF Education FirstStock, Branding and Distribution Manager, Language Division Worldwide
Nov. 2016 - Mar. 2017Zürichkantonen, SchweizResponsible for Stock, and Distribution for the whole Language Division, including the products Language Travel, International Language Centres and Academic Pathways and Programs as well as Branding for our Language Travel product. Responsibility runs across both our Sales offices and Schools (permanent and temporary schools) across Europe, North America, South America, Australia and Asia. Role includes project management of design and innovation of new EF branded products, negotiation with suppliers, budget management, logistics as well as inventory management and purchasing of non-branded items for our temporary schools run by Language Travel. Fully responsible for our Global warehouse and inventory in the UK.
EF Education FirstStock, Branding & Distribution Manager, Language Travel
Oct. 2015 - Nov. 2016Zürich, SwitzerlandResponsible for planning, managing and executing optimized branding, stock and distribution strategies for our approx. 45 Language Travel schools worldwide, situated all over UK, Ireland, US, Australia and Continental Europe. Fully responsible for our global warehouse and inventory in the UK.
EF Education FirstTransportation Manager
May. 2014 - Oct. 2015London, United KingdomFour months before actually finishing the 360 Management Trainee Program I was offered a promotion which included a move to London. I got further responsibility for all Land Transportation in the UK and Ireland for our product LT (Language Travel) which consists of around 18.000 students travelling every summer. My position included everything from negotiations with suppliers in the beginning of the year, to the execution and daily problem solving during the summer months and managing the Transportation team consisting of a Transportation Coordinator, City Stay Coordinator as well as an Airport Representative Team of 11-14 people. Feedback has included that it's been the smoothest summers so far, as well as satisfaction of Airport Team has increased significantly from previous years.
EF Education First360 Management Trainee
Jun. 2013 - May. 2014ZürichThe 360 Management Trainee program is meant to expose the trainees to many different parts of EF to gain a wider perspective, at the same time as having access to Top Management. With mentoring by Iris Hormann, President over the International Language Schools division, I was running the loyalty program for our Language products worldwide, which in total included more than 30.000 ex-students. My position also included organizing the Ambassador Tour, an Ambassador recruitment tour around Europe and the US, as well as organizing International Ambassador meetings around the world. Apart from the Ambassador Program I also ran one of Europe's biggest marketing projects; the EF Bus.
MagnificentOffice Manager
Aug. 2012 - Jun. 2013Stockholm, SwedenI worked 50% at the Management Consultancy firm Magnificent parallel to my full-time studies at Stockholm School of Economics. Responsibilities included event planning, procurement, client and supplier management as well as administrative tasks.
Goldman SachsSummer Analyst - Investment Banking Division
Jun. 2012 - Aug. 2012LondonHad a rotational internship in the Investment Banking Division, and spent half the summer in Classic IBD - Consumer Retail, and half in Financing Group - FICC Derivatives. The Financing Group rotation included a final case study that was presented to the Managing Directors of the Financing Group in the London office.
BrainpeopleConsultant
Oct. 2011 - Jun. 2012Stockholm, SwedenHired as a Consultant at Brainpeople, working for Management Events parallell to full-time studies at Stockholm School of Economics. Management Events organizes B2B events in an interesting model where the participants attend a conference within a their field for free, in exchange for 15 minute meetings with the partnering companies of that event.
My AcademyPrivate Tutor
Oct. 2010 - Jun. 2012Stockholm, SwedenTaught Maths, Economics, English, Swedish, Study Techniques and Writing to students in ages 11-18 parallell to full-time studies at Stockholm School of Economics.
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