Johnny Hei Wai Wong - Senior Paid Social Manager, Jellyfish Online Marketing

Feedback from Johnny Hei Wai’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

JellyfishSenior Paid Social Manager

Oct. 2019New York City Metropolitan Area- Grew revenue by 57% collectively for a book of clients – including Affirm, MongoDB, MyFitnessPal, Salesforce, and Resume.io – by spearheading full-funnel paid social strategies tailored to each brand’s goals and vertical; contributed strategic support for education clients such as Walden University and Colibri. - Generated millions in incremental revenue for Salesforce by leading an initiative focused on professional development services during a market downturn. - Partnered with the leadership team to strengthen and expand client relationships, driving long-term value and strategic growth. - Managed a multi-million-dollar Facebook ad budget, optimizing performance through pacing, targeting, and bidding adjustments, while maintaining cost-efficiency and adherence to strict budgetary constraints. - Developed and implemented robust A/B testing frameworks to evaluate creative, targeting, and bidding strategies—achieving a 15% improvement in ad performance across Meta campaigns. - Managed and mentored a team of three, fostering skill development, enhancing workflows, and driving collaborative success. - Collaborated with the creative team to leverage Pencil AI for developing new, data-informed creative assets, resulting in a reduction in CPA across Meta and LinkedIn campaigns. - Collaborated with platform vendors on alpha and beta initiatives, such as leveraging LinkedIn’s Predictive Audiences for Salesforce and Custom Audiences for Resume.io, resulting in an increase in sign-ups and a reduction in CPA. - Developed collateral including budget trackers, QA templates, and pacing reports to streamline workflows, automate routine tasks, and ensure operational excellence. - Identified and executed innovative paid social strategies, which drove $500K in incremental revenue.

Reprise DigitalPaid Social Manager

Nov. 2018 - Oct. 2019Greater New York City Area- Drove strategy between Tier 1 & Tier 2 efforts, enforcing and tailoring swim lanes to avoid audience overlap, which drove a 10% improvement in cost per conversion. - Supervised and developed two junior team members across paid search and social disciplines, enhancing team capacity and quality. - Crafted influencer strategies to boost market-specific visibility, notably within the Miami DMA region. - Led a first-in-class test drive initiative for MINI Cooper, which was featured in Ad Age and resulted in boosted sales nationally. - Leveraged real-time data to improve site conversions and foot traffic, leading to consistently exceeding performance targets.

IPG MediabrandsSenior Analyst

Feb. 2017 - Oct. 2018Greater New York City Area- Managed day-to-day operations for paid search and social campaigns, serving as primary contact for vendors and internal stakeholders. - Facilitated weekly client performance reviews, fostering transparency and strategic alignment with both internal team members as well as client representatives. - Contributed to annual budget growth of 50% through strategic recommendations and performance improvements for key clients. - Recognized by Think With Google for innovative audience targeting strategies, enhancing consumer engagement. - Mentored junior analysts, cultivating a collaborative and high-performing company culture.

Greater Than OneSenior Analyst

Nov. 2015 - Jan. 2017• Managing 4 pharmaceutical accounts (Jazz, Promius, Grifols, and Actelion) with an overall annual ad spend budget exceeding $3 million. • Create and update-pacing documents to help ensure monthly ad spend are fully delivered. • Create and maintain weekly financial worksheets to ensure all accounts are within budget. • Optimize campaign bi-weekly with clients KPI in mind. • Assist with new business pitches by providing market research utilizing SEM Rush, AdWords Keyword Planner, Google Trends and Facebook Audience insights. • Create power point presentation for RPF pitches. • Assist Director with paid search invoices, ensure campaigns are fully delivered and invoices are correctly paid to the correct vendor with the correct amount. • Approve media plans that have been uploaded with the correct budget. • Create monthly reports for clients utilizing Marin, Acquisio, power point, or excel for customized reports. • Present monthly reports to clients and provide insights and recommendations for better performance. • Recommend and create new creative ad copy to match Google new ad format. • Conduct keyword research for miss opportunity utilizing Google Analytics and change landing page on keywords base on bounce rates and CTR. • Perform A/B test for landing page optimizations utilizing UTM tracking code to gauge performance. • Run bi-monthly firewall to ensure our campaign keywords have a fair balance in place. • Created a presentation for the 2017 brand planning with a recommendation for building better awareness and better KPIs by utilizing Facebook, Twitter, Gmail, YouTube, and other paid search vendors such as Yield Bot, Swoop, and Ad Market Place. • Train junior staff on campaign creation and best practices. • Run quarterly account audit to ensure the campaigns are set up properly. • Create project scopes for junior staff to audit their accounts and ensure accounts are set up properly and fair balance is in place.

Fresenius Vascular CareDigital Marketing Coordinator

Aug. 2013 - Oct. 2015Berkeley Heights, NJ 07922Website Management for 28 websites. Devising strategies to drive online traffic to the company website, center website, and micro-sites. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns. Utilizing a range of techniques including paid search, SEO and PPC. Managing and improve online awareness and engagement and generate leads for out-patient centers and physicians. Managing the redesign of the company website, center website, micro-sites, and mobile websites. Improving the usability, design, content and conversion of the company website, center website, micro-sites, mobile websites. Review new technologies and keep the company at the forefront of developments in digital marketing. Conduct keyword research, keyword mapping and content recommendations for website manuscripts. Perform audits of web properties for natural search optimization reviews. Generate daily, weekly and monthly reports for internal and external stakeholders across digital marketing initiatives. Perform quality assurance testing reviews for programs in market. Managing the development and redesign of our mobile app. Implementing Event Tracking using Google Tag Manager, Javascript, jQuery, and HTML. PPC Campaign Manager, managing 28 Campaigns. Responsibility for planning and budgetary control of PPC Campaign. Manage portfolio of new and active on-line advertising campaigns at budgets exceeding $10,000 monthly. On page optimization and content editing including call-to-action statements, headlines, meta tags, page titles, alt tags, and description Keyword research, analysis, and implementation into content and other aspects of websites Overall supervision of development, implementation, optimization, and management of large scale online advertising programs Apply appropriate analysis and optimization techniques to insure that campaigns deliver consistently and achieve advertiser goals and objectives.

StarbucksSr. Barista

Jan. 2012 - Aug. 201372 Spring St NY,NYAssisting over 200 customers during prime hrs. Providing support to manager by delegating partner position placement, promoting teamwork and maintaining a friendly atmosphere. Learning coach: providing guidance and feedback to partners, helping partners to excel the skills they need, training partners on POS, and equipment usage.

StyleOwner, Inc.Intern/Marketing Analyst

Aug. 2011 - May. 20127th ave 34th st NY, NYConducted both Primary and Secondary marketing research and responsible for building the metrics for Primary marketing. Generated brand awareness through effective email marketing and analyzing incoming and outgoing web traffic. Responsible for incorporating Email trend and behavior data into keyword placement strategies. Monitored average acquisition turnover, keyword statistics, open rates, and conversions through MailChimp. Acted as moderator at weekly webcasts through WebEx. Screened all incoming resumes and conducted stage 1 interviews.

Park Bench Marketing GroupIntern (team leader)/ Web Analyst – Pro bono Projects (Get2know.me, Executive on Campus, Bova Commun

Jan. 2011 - Jan. 2012New York, NYManaged team member’s duty to ensure project completion within client specification. Key decision maker and point of contact with Get2know.me which includes the pre-launch website. Performed qualitative reasoning and extensive research through Omniture, Compete, ComScore, Quantcast, Techcrunch, and Google Insight create the competitive landscape to identify each clients target markets. Developed site map proposals through Photoshop and InDesign that outlined strategies on how to increase impressions for clients. Consulted clients on webpage content, images, descriptions, hyperlinks placement to optimize search engine traffic.

JSW & Associates, IncAccount Manager

Sep. 2007 - May. 2011Elmhurst, NYManaged accounts through the development of strong relationships with key decision makers and users within an organization Analyzed weekly category promotional activity to optimize lifts, and identify the potential sale leads Developed, tracked and reported new and current target markets by calculating key performance measurements Ensured customers are proficient in using services by identifying user needs and providing training and consultative services

UniqloSales Associate

Nov. 2006 - Sep. 2007Increased sales by promoting, introducing, and recommending our products to customers Organized merchandise and displayed products to attract and appeal the most clientele.