Anne Bono

Senior Accountant @Skyvera Llc

Philippines🏦 FinanceFinancial AnalystAccountantFinancial Planner

Anne Bono is a seasoned financial professional currently serving as a Senior Accountant at Skyvera LLC, a renowned software company. With an expansive career spanning over a decade, Anne has honed her skills in financial reporting, auditing, tax preparation, and financial analysis. She obtained her Bachelor’s degree in accounting and finance from a prestigious university, and has since dedicated her career to ensuring the financial health of the companies she serves. Anne is known for her meticulous attention to detail, high level of accuracy, and her ability to make sound financial decisions. She has a proven track record of improving financial processes and enhancing overall company profitability.

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Philippines

Work Background

ScivationSocial and Digital Marketing Manager

Jul. 2016 - Feb. 2017Raleigh-Durham, North Carolina AreaAs Social and Digital Marketing Manager, I undertook all social programming, activation, and community management on major social media platforms for the Scivation brand. In addition, I led all social strategy, social capability development, and social campaign implementation. Primary duties included: • Creating a vibrant and engaging brand voice that spoke to our target demographic (fitness professionals and enthusiasts, ages 21-45) and growing Scivation from a social presence into an engaged community of involved fans. • Leading all aspects of digital social marketing: strategy development, planning, activation (post design and publishing) and community management across all social channels (Facebook, Instagram/Instagram Stories, Twitter, and Snapchat). • Creating detailed measurements and reporting to support plan objectives, creating training for both Scivation employees as well as the 80+ members of the athlete brand ambassador team, and establishing social media guidelines for both internal and external stakeholders. • Recommending, implementing, and harnessing social management tools for a variety of needs—content publishing, campaign management, and promotional programming (e.g., contests), etc. including Hootsuite, SimplyMeasured, and Photofy, in addition to the internal analytics tools on all major social platforms. • Engaging in constant and consistent content creation: partnering with internal and external design resources to create custom posts; leveraging templates, photography, and consumer-generated content for daily posts; and developing a portfolio of social media snippets, visual expressions, and shareable content rooted in consumer culture. • Exploring and building social co-marketing partnerships with influencers, retailers, and complementary brands.

Badass MarketingOwner and Digital Marketing Strategist

May. 2013 - Apr. 2016Raleigh-Durham, North Carolina AreaBadass Marketing was a boutique publicity, marketing, and design consultancy working exclusively with authors. • Planned, managed, and executed branding, advertising, and social engagement campaigns both on- and off-line. Designed all visual elements using Adobe Photoshop, wrote all ad and marketing copy, created written campaign plans, and undertook end-to-end supervision of every project. Previous campaign highlights include placing two books on the USA TODAY bestseller list, tripling one client’s social media following (from 12,000 to 41,000), increasing another client’s newsletter subscribers 2000% (from 700 to 14,000), and allowing a third client to quadruple her income (from $50,000 to over $200,000) over the course of 9 months. • Created, developed, and grew online platforms using SEO strategies. Undertook thorough and detailed existing platform evaluations, determined the most relevant primary and secondary keywords for each client’s goals, streamlined website look and copy, created lead funnels using both MailChimp and Infusionsoft, and increased social audience engagement via viral posts and offers. • Engaged in social media management. Used HootSuite and Buffer to create, schedule, and analyze metrics for posts across multiple channels (focusing primarily on Facebook, Twitter, Instagram, and Pinterest). Created viral social share campaigns and offers using trending topics and relevant themes as well as contests and giveaways. • Developed and managed SEM, PPC, and lead generation ad campaigns in Google AdWords, Facebook, Instagram, Twitter, and Pinterest, using A/B testing (via Optimizely/Unbounce) and analytics to improve campaign performance. Determined and managed ad budget (daily, weekly, and lifetime) and tracked campaign performance using built-in analysis tools for each platform and Google Analytics. • Tracked social ROI of all social media engagement campaigns (paid and organic) by creating detailed campaign reports.

PowerScoreSocial Media Manager and Content Creator

Jan. 2011 - May. 2013Charleston, South Carolina Area• Engaged in social media management for all of the company’s profiles using HootSuite Pro. Managed and posted to PowerScore’s social media profiles, including Facebook, Twitter, Google+, YouTube, and Pinterest. Designed or commissioned graphics for use in posts and campaigns, and wrote post and ad copy. Used HootSuite Pro to schedule and create posts, assign tasks to other members of the Marketing Team, monitor conversations on social, track product and company mentions, and analyze social ROI and campaign performance. Wrote multiple daily social media posts across all networks and interacted with fans. • Developed and managed an editorial calendar for all company blogs (LSAT/Law School Admissions, GRE/Grad School Admissions, and SAT/ACT/College Admissions). Commissioned articles from both in-house and external topic experts, edited and fact-checked completed pieces, ensured all pieces contained relevant SEO keywords in an organic and useful manner, created/commissioned visuals for each piece, created ongoing series (daily, weekly, and monthly), and managed all comments and questions posted to each piece. • Created content in a consistent, ongoing basis for blog, web, and social posting. Was primary online content creator for company blogs, writing daily articles in a variety of themes and topics, focusing primarily on higher education admissions, both under own name and the PowerScore brand name. • Trained all PowerScore employees on social media, blogging, and fan interaction and engagement best practices. Created written manual and training materials, held periodic workshops, and was the primary point of contact for all company social media, blogging, and online interaction questions.

PowerScoreDirector of Admissions Consulting

May. 2009 - May. 2013Charleston, South Carolina Area• Created and led the PowerScore Admissions Consulting Department. Was responsible for creating all admissions consulting products and services; finding, interviewing, hiring, and training all admissions consultants; and creating all marketing materials and copy, both online and print, for admissions consulting products and services. • Oversaw a team of 40+ law school, grad school, business school, and college admissions consultants. Was responsible for providing consultants with ongoing training and support, fielding all student concerns regarding consultants, and assigning consultants to students based on background and level of expertise. • Led online and in-person (New York City, NY and Charleston, SC) seminars for students applying to law school, grad school, business school, and college. Seminars were, on average, 3 hours long and provided students with detailed and extensive training and information on the application process for their chosen academic path. • Developed and created admissions publications and courses: The PowerScore Guide to the Top 50 U.S. Law Schools, Applying To Law School: A Primer, International Student Law School Application Guide, Canadian Law School Application Guide, The PowerScore Law School Admissions Bible, and The PowerScore Law School Admissions Course (a 14-lesson, 45-hour online course covering all aspects of the law school admissions process).

PowerScoreSAT Instructor

Jul. 2008 - May. 2013Taught SAT preparation classes to high school sophomores, juniors, and seniors.

Environmental Monitoring SystemsDirector of Sales and Business Development

Mar. 2008 - May. 2009Charleston, South Carolina Area• Managed sales team. Set sales goals, computed monthly sales figures, and created marketing materials. • Updated and maintained internet sales portal (emssales.net), in all aspects and respects. • Led monthly sales meetings and twice-monthly product/educational training sessions. • Wrote, organized, and maintained all government and educational sales contracts and grants.

PalmettoSoft LLCProject Manager

Apr. 2007 - May. 2008Charleston, South Carolina Area• Managed all projects for firm. • Created, produced, and managed all project development process documents. • Interacted with clients on a daily basis via phone, email, and in person; presided over sales and project requirement meetings, and engaged in firm-client conflict identification and resolution. • Helped reduce operating costs by streamlining project creation, freeing sufficient funds for the hiring of two additional employees during tenure. • Helped increase project revenue over $15,000 per month, bringing total company gross income to over $500,000 annually.