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Work Background
Lockhern DigitalCo-Founder, Managing Director
Mar. 2020Jersey City, New Jersey, United StatesLead the day to day client operations
Design channel strategy and innovation
Oversee our digital media departments
Nurture and grow our staff
Machete26Founder
Apr. 2019 - Jan. 2021As the Founder of Machete 26, my primary responsibility is to provide value to my clients. Value can take many shapes and comes in many different sizes. For the majority of our client portfolio we grow and scale eCommerce businesses through innovative strategies, backed by data & analytics. By establishing a strong partnership with our clients, we have been able to scale the success of their pay per click programs.
CrealyticsPaid Search Marketing Supervisor
May. 2018 - Mar. 2020New York, New York• Oversee retail e-commerce search & shopping campaigns for multiple accounts
• Build innovative strategy recommendations leveraging our tech stack
• Develop talent and guide career development
• Tie back-end CLV/LTV data points to search behavior
MarketingFoxPrincipal Search Consultant
Mar. 2017 - Mar. 2020I provide strategic and executable management for MarketingFox clients. I provide pre launch auditing and recommendations to help clients find quick and long term wins.
Horizon MediaAssociate Director, Search Engine Marketing
Nov. 2016 - Jan. 2018Greater New York City Area• Strategic lead on 4 clients with over $10MM portfolio spend
• Vertical experience in: Travel, Finance, Telecom, Spirits, CPG, Entertainment, and more
• Developed career path and goal roadmaps for a team of 4
• High level presentations for both new and existing clients
Horizon MediaManager, Search Engine Marketing
May. 2015 - Nov. 2016Greater New York City Area• Managerial lead on 5 clients with over $10MM portfolio spend
• Managed and designed training program for new analysts
• Constructed testing strategies & recommendations designed to increase client Revenue • Designed & presented Quarterly Business Reviews/Post Campaign Analysis
Horizon MediaSr. Search Engine Marketing Analyst
Sep. 2014 - May. 2015Greater New York City Area• Managed paid search accounts across multiple platforms for telecom, finance, spirits, and entertainment verticals
• Drove qualified traffic for direct response client while maximizing efficiency on a cost per acquisition
• Discovered key insights and presented in client facing reporting meetings
• Created client ready reports and delivered on a daily, weekly, monthly basis
• Managed & trained Junior Analyst
Horizon MediaSearch Engine Marketing Analyst
Jul. 2013 - Sep. 2014Greater New York City Area• Assisted in the implementation and management of multiple paid search clients
• Managed client accounts using DART and Marin
• Forecasted annual and quarterly search budgets
• Day to day bid optimizations
• Client facing
RCN CapitalMarketing Associate
Dec. 2012 - Jun. 2013South Windsor, CT• Revamped & refocused Google Ads campaign.
• Increase lead generation by 100%
• Introduced Bing/Yahoo PPC campaigns.
• Generated new marketing materials.
• Redesigned website and implemented an online presence strategy.
• Located new tradeshows.
• Created a customer flow policy and procedure.
• Launched newsletter e-mail campaigns via JangoMail
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