Ross Brooks - SVP of Patient Experience, Landmark Recovery

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Work Background

Landmark RecoverySVP of Patient Experience

May. 2023Franklin, Tennessee, United States · On-siteThe Organizational structure under my leadership: Sales, Central Intake, Regional Patient Navigators (Case Mgmt.) Admissions (Sales Team) - My sales organization is responsible for procuring marketing leads via multiple channels to acquire future patients to one of our 14 facilities across 11 states. - Under my guidance, the sales organization converted marketing leads at an average of 65% (well above industry avg.’s) Central Intake (Medical Team) - This team of Nurse Practitioners and Directors were responsible for the initial medical review with the prospective patient - Collaborated with the Chief Medical Officer to optimize an industry changing approach to how the initial assessment is performed in compliance with ASAM (American Society of Addiction Medicine) criteria - Drove process changes to reduce patient wait time by 300%, and a 50% reduction to the initial assessment time while improving on quality metrics.

Dell TechnologiesEngagement Strategy & Data Enablement Manager

Apr. 2019 - May. 2023NA Channel ServicesRelying on my leadership experience and sales acumen, I am in charge of creating and maintaining all business practice activities to drive our sales teams go-to-market sales motion(s). In addition to sales and operations experience I leverage the use of data science methods, programming, robotic automation & data visualization to identify trends, create sales motions & drive sales strategy.

Dell TechnologiesChannel Engagement Manager

Apr. 2017 - May. 2019Greater Nashville Area, TNo Responsible for managing the global operational strategy for Dell EMC’s no. 1 partner in storage sales o Delivered a global project to revamp receiving documentation and labeling for EMC deliveries o Improved the average receiving processes from 3 days to 3 hours o Mastered partner's receiving methodology to drive a stronger interlock with the EMC processes o Created the change management strategy including the delivery of the trainings at all applicable locations o Work with the partner's sales & operations teams, as well as internal cross-functional teams, to identify and remove critical operational barriers that are preventing partners from growing their business with Dell EMC o Drive adoption to tools & programs through education, training, and onsite visits to ensure they’re setup for success o Key contributor in launching this role for the organization; standing up the CEM playbook, Onboarding Playbook, as well as our Standard Operating Procedures

Dell TechnologiesChannel Operations, Sr. Consultant

May. 2013 - Mar. 2017Greater Nashville Area, TNSenior Program Manager || Lead for Process Management Office o Oversaw all strategic projects and processes for a North American focused channel sales operations organization o Implemented a standardized LSS project framework increasing project completion rate 43% quarter over quarter o Drive executive strategy by partnering with external & internal stakeholders to properly scope solutions o Analyzed and iterated sales & operational processes to drive incremental efficiency improvement o Led and trained 5 project managers on Lean Six-Sigma framework Sales Incentives Controller || Global Commercial Channel North America o Responsible for driving a 27% increase in product traction through incentives planning o Drive cross-functional collaboration between marketing & finance personnel o Design & Distribute internal marketing communications related to quarterly incentives portfolio Quality Assurance Controller for Sales Coverage || Global Commercial Channel North America o Improved Data Integrity to 99% for GCC Sales tools & Compensation o Controller for Quality Assurance for Partner Direct On-boarding activities o Hand chosen for this role to solve a compensation issue that was inflating OPEX and destroying sales team’s morale Global Sales Ops || Executive Training Program o Program Project (year 1) – Global project to migrate our finance team to a cloud based tool for quota deployment o Program Project (year 2) - Lead web developer for the Global Sales Operations internal employee website o Increased employee engagement 350% through site redesign and improvements Global Quota Tool Project || Global Data Mgmt. o Finance project to integrate and deploy globally a cloud based quota tool o Iterated existing data models to integrate into data warehouses and cloud based tools o Constructed work flow processes for Sales & Finance to interface with new tool

GreenPalCo-Founder, COO

Mar. 2012 - Jan. 2017Nashville, tnGreenPal (YourGreenpal.com) is an online service platform offering the residential landscaping pro's the online tools to efficiently grow and manage their business. For the home owner, it serves as the fastest way to find, schedule, and pay the local lawn pro that's right for you. Visit us online, or find us in the Google & Apple App Store. Twitter: @YourGreenPal Core Responsibilities: Data Analysis, Create a data driven eco-system, Front-end Development, Back-end Rails Development, Cost Models, Market Analysis, Process Design, Financials, & Operational efficiency Successful launch and exit as a co-founder as a technology based start-up company focused on delivering a streamlined service for lawn care professionals and homeowners alike. Web Development o Lead all Front-end development for the user interface driving a 42% acquisition to retention rate o Executed our SEO integration strategy as SEO led all acquisition funnels at 83% capture rate o Assisted lead backend developer in Ruby on Rails development for the application Data Analysis & Marketing o Designed & executed the data capture strategies to enhance our data-driven platform o Integrated event & persona based analysis to allow real time & relevant marketing communication with the users o Designed & built all data strategies as well as the communication channels for external stakeholders

Red Cross Relief Victims of Hurricane KatrinaSite Manager

Sep. 2005 - Oct. 2005Site-lead for a Red Cross refuge at the University of Alabama in Tuscaloosa, AL to host victims displaced by Hurricane Katrina

University of AlabamaBuilding Manager

Mar. 2004 - May. 2006Responsible for day to day productivity of 45 employees Head Chairman in charge of interviewing, hiring, and payroll. Aided the Coordinator of Informal Recreation in day to day operations of facility management for over 2,500 daily users. Perform on-site risk management assessment and policy enforcement. Oversee 200,000 square foot facility including 12 court tennis complex, 28 acre field complex, and 140,000 gallon outdoor pool. Oversee the maintenance of the facility and the equipment.

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