GreenPalCo-Founder, COO
Mar. 2012 - Jan. 2017Nashville, tnGreenPal (YourGreenpal.com) is an online service platform offering the residential landscaping pro's the online tools to efficiently grow and manage their business. For the home owner, it serves as the fastest way to find, schedule, and pay the local lawn pro that's right for you. Visit us online, or find us in the Google & Apple App Store. Twitter: @YourGreenPal Core Responsibilities: Data Analysis, Create a data driven eco-system, Front-end Development, Back-end Rails Development, Cost Models, Market Analysis, Process Design, Financials, & Operational efficiency Successful launch and exit as a co-founder as a technology based start-up company focused on delivering a streamlined service for lawn care professionals and homeowners alike. Web Development
o Lead all Front-end development for the user interface driving a 42% acquisition to retention rate o Executed our SEO integration strategy as SEO led all acquisition funnels at 83% capture rate
o Assisted lead backend developer in Ruby on Rails development for the application Data Analysis & Marketing o Designed & executed the data capture strategies to enhance our data-driven platform o Integrated event & persona based analysis to allow real time & relevant marketing communication with the users
o Designed & built all data strategies as well as the communication channels for external stakeholders