TalkwalkerMarketing Insights Officer
Sep. 2020 - Mar. 2022Luxembourg, Luxembourg · Hybrid▪ Directed two global campaigns, including narrative development, definition of KPIs, and outreach plan creation with field marketing, sales, and demand generation teams, that drove Marketing Qualified Leads (MQLs). ▪ Designed launch strategies for new products and features, with ideal value propositions, messaging frameworks, and GTM strategies that resulted in heightened customer retention levels.
▪ Raised the user’s average number of pages viewed per session on the company's website by creating blog posts, press releases, webinar slides, and email campaigns for specific moments in the user journey.
▪ Generated revenue through Account-Based Marketing (ABM) campaigns driven by targeted social media insights.
▪ Propelled a year-over-year surge in business subscribers by constructing weekly newsletters with an emphasis on consumer intelligence via data-driven analysis and monitoring of social trends across industries.
▪ Planned and executed targeted campaigns informed by social media insights, consumer insights, trend monitoring, and identification of emerging/time-sensitive discussions.