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Work Background
AppinioTeam Lead Research Consulting
Jan. 2024Madrid, Spain▪ Increased revenue growth and enabled diversification into new sectors by guiding a 5-member team of research consultants and supervising research operations within the Spanish market.
▪ Enhanced research efficiency and facilitated inter-team collaborations through optimized strategies.
▪ Crafted a tailored Go-To-Market (GTM) approach for the Spanish market, focusing on specific verticals, incorporating research methodologies and practical use cases as pivotal components.
▪ Devised AI-based platform features by integrating insights from clients and personal usage as a power user in conjunction with the product team.
AppinioSenior Research Consultant
Sep. 2023 - Jan. 2024Madrid, Community of Madrid, Spain▪ Oversaw end-to-end market research initiatives, encompassing strategic planning, trend assessment, and customer insights extraction throughout Spain. ▪ Developed customized research roadmaps and quantitative surveys catering to the unique needs of the finance, fashion, retail, and FMCG industries. ▪ Produced training materials tailored to the media and CPG industries by highlighting successful methodologies and use cases, such as MaxDiff, Conjoint analysis, and Mental Health Trackings in coordination with the marketing team.
▪ Realized a boost in year-over-year revenue for the Spanish market by driving multitude research projects.
▪ Generated actionable insights and recommendations for prominent clientele by analyzing market research data and delivering reports, videos, and presentations.
▪ Informed decision-making and improved clients’ market positioning by analyzing the performance of new product releases, evaluating messaging effectiveness, and monitoring brand visibility.
▪ Strengthened client rapport via personalized research plans in alignment with their immediate goals and long-term visions.
AppinioResearch Consultant
Apr. 2022 - Sep. 2023Madrid, Comunidad de Madrid, España▪ Led full-scale market research projects using diverse methodologies to gauge the viability of new product introductions, pricing analysis, and brand awareness across entertainment, automotive, tech, and travel sectors. ▪ Extracted actionable insights and recommendations for upgrading client business strategies through data storytelling and detailed reports, based on the analysis of results from various surveys.
▪ Secured a great annual renewal rate and attained an upsell among various clients including renowned brands through market research and strategic customer success initiatives.
▪ Amplified brand visibility, drove revenue growth, and expanded market presence for clients within the Spanish market through market dynamics and consumer behavior analysis.
OppiContent Creator
Jun. 2021 - Jul. 2022Remote▪ Content creator for Oppi, a newsletter focused on the startup ecosystem in Latam.
▪ With 1,000+ subscribers, we provide insights around the most recent developments happening in the region, share recent news and available job postings.
TalkwalkerMarketing Insights Officer
Sep. 2020 - Mar. 2022Luxembourg, Luxembourg · Hybrid▪ Directed two global campaigns, including narrative development, definition of KPIs, and outreach plan creation with field marketing, sales, and demand generation teams, that drove Marketing Qualified Leads (MQLs). ▪ Designed launch strategies for new products and features, with ideal value propositions, messaging frameworks, and GTM strategies that resulted in heightened customer retention levels.
▪ Raised the user’s average number of pages viewed per session on the company's website by creating blog posts, press releases, webinar slides, and email campaigns for specific moments in the user journey.
▪ Generated revenue through Account-Based Marketing (ABM) campaigns driven by targeted social media insights.
▪ Propelled a year-over-year surge in business subscribers by constructing weekly newsletters with an emphasis on consumer intelligence via data-driven analysis and monitoring of social trends across industries.
▪ Planned and executed targeted campaigns informed by social media insights, consumer insights, trend monitoring, and identification of emerging/time-sensitive discussions.
Prodigy NetworkMarketing Manager
Apr. 2018 - Aug. 2018New York, United States · On-site▪ Promoted to a managerial position by showcasing visionary leadership expertise and deploying tailored marketing strategies aligned with company branding goals for successful projects in real estate ventures.
▪ Capitalized on emerging marketing opportunities via budget forecasting and management for social media marketing campaigns.
Prodigy NetworkMarketing Analyst
Jun. 2015 - Mar. 2018New York, United States · On-site▪ Augmented year-over-year sales by incorporating strategic marketing initiatives, encompassing PR, paid advertising campaigns, participation in industry events, and social media engagement.
▪ Elevated brand visibility and fostered consumer interaction for two new projects within Manhattan through strategic planning and GTM endeavors targeting LATAM clientele.
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