SwarovskiHead of Marketing Middle East & Africa
May. 2009 - Dec. 2020Dubai, United Arab EmiratesMarketing Strategy: Successfully created and executed annual strategic plans for the Middle East & Africa region, consistently delivering on-target budgets and timelines. Digital Marketing: Devised data-driven strategies and rigorous KPIs to optimize campaign performance through Google Ads Boosted website conversion rates by 40% in six months by developing an effective SEO/SEM setup.
Spearheaded content development for websites, social media, and business development pitches, fostering global team collaboration through case studies, success stories, and regional wins.
Consumer Insights: Conducted comprehensive consumer and market research to evaluate brand sentiments, media traction, brand affinity, and competition mapping.
Event Execution: Orchestrated large-scale project planning and seamless cross-functional team integration on a global scale.
Budget Planning & Monitoring: Effectively led budget planning meetings at global forums, ensured timely finance and auditing roll-out, and maintained diligence in deployment.
Stakeholder Management: Fostered transparent and data-driven project planning, securing buy-in from senior management, partners, and company departments, thereby increasing satisfaction and engagement.
Leadership: Cultivated a team of eight, promoting their career advancement by setting qualitative and quantitative goals and providing platforms to showcase their work to top management.
Notable Achievements: Delivered a 14% impact on revenue through strategic marketing deployment, which resulted in a 2.5% gain via pricing, 7% on product penetration, and range optimization.
Achieved over 5 million euros impact on the Sparkling Couture platform.
Consistently secured a 2.5% YoY gain on margins for five years.
Successfully launched Go-To-Market strategies for North Africa & Iran.
Deployed two websites and two business lead generation models successfully, driving revenue and brand awareness.