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Work Background
Dubai Islamic BankAVP Alt Digital Acquisitions & Engagement
Jan. 2024Dubai, United Arab Emirates
Wiresoft AGHead of Marketing & Brand Communications MEA
Jan. 2021 - Jun. 2024Dubai, United Arab Emirates1. Led the development and execution of comprehensive growth marketing strategies, resulting in a 23% increase in user acquisition within the first year.
2. Implemented a highly targeted content marketing strategy, leading to a 45% growth in organic website traffic and improved SEO rankings.
3. Developed and managed successful email marketing campaigns that achieved an average open rate of 25% and a click-through rate of 10%, contributing to a 14% increase in revenue uplift.
4. Conducted A/B testing and data analysis on landing pages, resulting in a 25% improvement in conversion rates.
5. Spearheaded analytics to gauge preferences, behaviors, and segment profiles, to curate targeted products for conversions to sales. 6. Managed a cross-functional team of designers, content creators, and developers to execute marketing campaigns and initiatives.
7. Built a robust retention campaign for the existing customer base and via email marketing sent out relevant pre-access to products, guides, and tips to keep the engagement warm. 8. Utilized advanced analytics tools to track user behavior and key performance indicators (KPIs) to optimize marketing strategies continually as well as keep the digital journey seamless.
SwarovskiHead of Marketing Middle East & Africa
May. 2009 - Dec. 2020Dubai, United Arab EmiratesMarketing Strategy: Successfully created and executed annual strategic plans for the Middle East & Africa region, consistently delivering on-target budgets and timelines. Digital Marketing: Devised data-driven strategies and rigorous KPIs to optimize campaign performance through Google Ads Boosted website conversion rates by 40% in six months by developing an effective SEO/SEM setup.
Spearheaded content development for websites, social media, and business development pitches, fostering global team collaboration through case studies, success stories, and regional wins.
Consumer Insights: Conducted comprehensive consumer and market research to evaluate brand sentiments, media traction, brand affinity, and competition mapping.
Event Execution: Orchestrated large-scale project planning and seamless cross-functional team integration on a global scale.
Budget Planning & Monitoring: Effectively led budget planning meetings at global forums, ensured timely finance and auditing roll-out, and maintained diligence in deployment.
Stakeholder Management: Fostered transparent and data-driven project planning, securing buy-in from senior management, partners, and company departments, thereby increasing satisfaction and engagement.
Leadership: Cultivated a team of eight, promoting their career advancement by setting qualitative and quantitative goals and providing platforms to showcase their work to top management.
Notable Achievements: Delivered a 14% impact on revenue through strategic marketing deployment, which resulted in a 2.5% gain via pricing, 7% on product penetration, and range optimization.
Achieved over 5 million euros impact on the Sparkling Couture platform.
Consistently secured a 2.5% YoY gain on margins for five years.
Successfully launched Go-To-Market strategies for North Africa & Iran.
Deployed two websites and two business lead generation models successfully, driving revenue and brand awareness.
Trident International HoldingsMarketing Manager Strategy & Planning
Jun. 2007 - Apr. 2009Dubai, United Arab EmiratesBrand Collaborations: Led Brand Collaborations with World Luxury Index brands partners, creating proposals, and possibilities that would build equity, and create unique propositions that deliver the highest upsides- for example, Ferragamo Penthouses, Business Lounge accessorized by Tiffany & Co, Resident Shared pool of Rolls Royce Cars & Azimut Yachts to Six Senses Spa. Partner Event Activations: Salvatore Ferragamo, Bang & Olufsen, Rolls Royce Cars, Azimut Yachts, Tiffany & Co & Six Senses Spa. Media Mgt: Led PR Agency with briefs, press releases, and media kit to get a mention and increase brand awareness. Marketing Communication / Launch Campaigns: Delivered Key campaigns with ATL / BTL to generate awareness for Luxury Propositions in the Middle East.
Successfully delivered the Ferragamo Penthouses, website, content, and write-ups to ensure and engaging platform is created for brand awareness and consideration. Leadership: Ably led a team of 2 in developing a Euro 2mil Launch event with 60 International Journalists & Dinner for 750 HNWI for the Salvatore Ferragamo Penthouses. Content Development: Led the content development of Marketing paraphernalia, Luxury Brand Pitches, and releasing of the first Brand Book with partners.
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