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Work Background
Johnson & JohnsonSenior Project Manager
Jan. 2026New York, United States
V4 CompanyProject Manager
Jan. 2025 - Jan. 2026Curitiba, Paraná, BrasilAs a Project Manager on V4 Company, a leading Brazilian marketing consultancy focused on performance-driven strategies and digital growth — I led two squads and managed a portfolio of approximately 50 active clients, ensuring excellence in project delivery and the maximization of results. Under my direct leadership, I coordinated a team of 6 professionals, applying Agile methodologies such as Scrum and Kanban to optimize workflows, improve cross-functional communication, and increase overall operational efficiency. Key Responsibilities and Impact: • Client management and relationship: Maintained close and continuous contact with clients, leading strategic meetings and regular check-ins to ensure consistent value delivery and alignment with business goals. • Customer Service and Success: Ensured all client expectations were met through proactive, transparent communication throughout the entire project lifecycle. • Onboarding and strategic implementation: Led and executed the onboarding of new clients, ensuring the effective implementation of V4 Company’s performance marketing methodology. • KPI and performance monitoring: Tracked and analyzed key performance indicators, providing strategic insights and reports to ensure goals were met and aligned with each client’s plan. • Project execution leadership: Managed the end-to-end project lifecycle, structuring clear briefs, timelines, and backlog prioritization to support efficient and high-quality delivery. • Deadline compliance and process optimization: Delivered all projects within set deadlines and quality standards, anticipating potential roadblocks and proposing proactive, strategic solutions. • Opportunity analysis and innovation: Used data insights and client feedback to identify new opportunities, reduce churn risk, and recommend initiatives to improve campaign performance and results.
Leapify MediaChief Operating Officer (COO) & Project Manager
Jan. 2024 - Jan. 2025Estados UnidosAs COO and Project Manager at Leapify Media — a boutique digital marketing agency focused on helping small U.S. businesses grow through performance-based strategies — I was responsible for operational and strategic management, leading a multidisciplinary team and overseeing international operations. My leadership ensured tailored client deliveries and accelerated company growth. Key Achievements & Impact: • Operations and growth management: Oversaw a portfolio of U.S. clients, implementing tailored strategies that improved project quality and retention. • Exponential client base growth: Designed and led referral campaigns, increasing the client base by 170% in just 4 months. • Average ticket expansion: Restructured pricing and service positioning, achieving a 2.5x increase in average ticket size. Strategic Leadership & Project Management: • Acquisition and retention strategy: Optimized acquisition channels through SEO, paid media, organic content, and performance campaigns. • Team leadership and coordination: Led cross-functional teams, ensuring efficient project delivery and strategic alignment with clients. • Campaign oversight and performance: Managed all campaigns using OKR and KPI analysis to optimize results and increase conversion. • Onboarding and Customer Success: Built the client onboarding process, ensuring smooth transitions, expectation alignment, and high satisfaction.
AOK MarketingProject Manager
Feb. 2023 - Dec. 2023CanadáAs a Marketing Strategist at AOK Marketing — a Canadian digital agency specializing in performance marketing, lead generation, and e-commerce growth — I worked closely with North American clients across various industries, combining performance strategy, creative production, and funnel optimization to improve results across channels. Key Responsibilities & Achievements: • Strategic campaign development: Planned and executed multichannel campaigns using Meta Ads, Google Ads, and email flows to drive qualified traffic and conversions. • Landing page strategy: Partnered with the CRO team to improve funnel performance through copywriting, structure testing, and creative feedback. • E-commerce and service funnel experience: Built and optimized funnels for online stores, SaaS products, and local services, focusing on ROAS and CPL goals. • Creative analysis: Evaluated and provided guidance on paid media assets to improve CTR, engagement, and conversion rates across campaigns. • Client communication: Delivered performance reports and strategic recommendations in regular meetings with stakeholders and account managers. • Collaboration with cross-functional teams: Worked alongside copywriters, designers, media buyers, and developers to execute tailored strategies efficiently.
RG AgencyProject Manager
Mar. 2022 - Dec. 2022Estados UnidosAs Operations Lead at RG Agency — a performance marketing agency focused on helping local businesses scale through automation, paid media, and conversion strategies — I led operational management, implementing processes that increased average client LTV from 3 to 7 months, driving revenue predictability and long-term project stability. Key Contributions & Impact: • Team leadership and performance: Directly managed teams of 11 to 16 professionals, ensuring high performance and alignment with the agency’s strategic goals. • Tech implementation and automation: Oversaw the integration of Go High Level for 50% of the client base, improving marketing automation and sales funnels. I also implemented BirdEye (review platform), enhancing clients' digital credibility, among other tech and process optimizations. • Campaign optimization and SEO: Developed strategies to scale digital campaign performance, increase conversion rates, and strengthen online presence through technical SEO and strategic blog content.
RG AgencyAccount Manager
Mar. 2021 - Mar. 2022Managed a portfolio of U.S.-based Brazilian and American clients, ensuring service excellence and strategic alignment with each business’s goals. Key Responsibilities & Impact: • Account management and client relations: Led onboarding, oversight, and ongoing support for clients, maintaining high satisfaction and retention rates. • Customer Success & process optimization: Developed strategies to enhance client experience, identified improvement opportunities, and implemented workflow enhancements. • Social media oversight: Managed content strategy and digital presence for clients, ensuring alignment with brand objectives and performance targets.
C6 BankCommunity Manager
Jan. 2020 - Feb. 2021As Regional Manager at C6 Bank — a leading Brazilian digital bank offering innovative financial services and products — I was responsible for consolidating and expanding the brand’s presence in the Games, Esports, and Metaverse sectors. I worked directly with the acquisition team, developing strategies to engage and retain the community. Key Responsibilities & Impact: • Strategic leadership: Designed and implemented the first paid media campaigns targeting the Games & Esports market, optimizing brand performance and reach. • Community management & engagement: Identified trends and opportunities, executed relationship-building initiatives, and managed a list of strategic content creators to strengthen brand positioning. • Analysis & performance: Created detailed campaign impact reports and maintained dashboards with key metrics to support data-driven decision making. Monitored KPIs to ensure project quality and effectiveness. • Social listening & crisis management: Handled crisis situations and actively monitored the market and competitors using tools like Sprinklr and TweetDeck to enhance communication and anticipate trends. • Content strategy & brand identity: Developed brand guides tailored to the gaming audience, created strategic FAQs, and defined guidelines for campaigns and engagement actions.
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