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Work Background
Lemon MSSDigital Marketing Manager
Mar. 2023Israel · On-siteAs the Digital Marketing Manager for Sheba Medical Center's medical tourism division, I am privileged to helm the digital promotional efforts for one of Israel's most prestigious medical institutions. My role is multi-faceted, encompassing the intricacies of online marketing to ensure we effectively communicate our state-of-the-art medical facilities, breakthrough treatments, and unparalleled patient care to an international audience. Here's a deeper look into my key responsibilities: Strategic Digital Marketing Planning: Collaborate with senior management to align digital marketing strategies with the center's goals, identifying target demographics and tailoring campaigns accordingly.
Continuously research emerging trends in medical tourism to ensure our digital messaging remains relevant and compelling. Social Media Management: Oversee content creation, curation, and distribution across all social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Engage with our audience, responding to comments and feedback in a timely manner.
Implement and oversee influencer partnerships and collaborations to enhance brand visibility. Search Engine Optimization (SEO): Direct the optimization of the hospital's website for search engines, ensuring we maintain a top ranking for key medical tourism search terms.
Oversee the creation of SEO-friendly content, from blog posts to treatment pages.
Monitor website analytics to detect areas of opportunity and improvement.
Mahroum ToursMarketing Manager
Mar. 2016 - Mar. 2023Nazareth, Northern, IsraelSocial Media Mastery: Head the creation, curation, and dissemination of engaging content across all our social platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.
Engage authentically with our online community, ensuring their queries, feedback, and stories are acknowledged and celebrated.
Spearhead influencer and brand partnership initiatives to widen our brand reach and foster mutual growth.
Wings ToursSales Marketing Manager
Mar. 2014 - Mar. 2023
Neno Tours EgyptTourism Manager
Mar. 2000 - Mar. 2011Cairo, Egypt · On-siteResponsibilities: Travel Coordination:
Arranging transportation for clients, which could include private car services, flights, or other modes of travel.
Coordinating travel schedules and making adjustments as needed to accommodate client preferences or unforeseen changes. Accommodation and Venue Management:
Booking and managing accommodations, ranging from hotels to exclusive resorts.
Coordinating with venues for events or meetings that clients will attend. Itinerary Planning:
Designing detailed itineraries that align with clients’ preferences and purposes of travel, whether it’s for leisure or business.
Ensuring a balance of leisure, travel, and meeting times. Communication and Client Service:
Serving as a point of contact for clients to address their needs and preferences.
Providing clients with information and updates about travel, accommodation, and activities. Logistics Management:
Overseeing the logistics of transport, accommodation, and activities to ensure timely and efficient service.
Handling any logistical challenges or emergencies that arise during the trip. Vendor Coordination:
Working with various vendors and service providers, such as tour operators, restaurants, and event managers.
Negotiating contracts and ensuring quality service delivery. Budget and Expense Management:
Monitoring travel and accommodation expenses to ensure they align with budget constraints.
Handling invoicing and payment processes for all travel-related expenses. Documentation and Compliance:
Managing travel documents such as visas, passports, and travel insurance.
Ensuring compliance with travel regulations and safety standards.
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