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Ascend Industries Founder / Head of Product, Sales & Marketing
Jan. 2015Greater Denver AreaKey Accountabilities:
● Provided leadership to 8 direct report personnel while orchestrating product development and product marketing, B2C and B2B sales, business development, regulatory compliance as well as the P&L
● Product Management leadership for vision, KPIs, market research, roadmap, acquisition and retention strategies ● Head of Product Marketing responsible for leading CPG and B2B teams aimed at articulating the value proposition, customer segmentation, and creative assets to maximize positioning, sales enablement and promotions
● Partnered with in house scientific staff, Dept of Public Health & Environment, medical market regulators and third party labs throughout R&D, product validation testing, spec sheets, go-to-market and product lifecycle processes
● Collaborated to develop a medical grade delivery device designed to our product specifications and target market Key Achievements:
● Excelled at bootstrapping a new business with $550k of initial capital and growing the business from the ground up with a brand that generated over $7M in revenue and a 45.7% CAGR in the first three years of operations
● Product leadership for the development of 15 new tech products, pricing and GTM strategies targeting growth segments
● Managed the sales team and key account relationships, resulting in distribution to over 200 accounts in Colorado
● Product management efforts earned recognition such as 14 first-place product competition awards, rapid market penetration, and capture of significant market share resulting in the company achieving cash flow in 18 months
● Relied upon to seamlessly collaborate with stakeholders in the development of go-to-market strategies capable of empowering their entire marketing ecosystem, with results measured in product adoption and brand ROI
● Signed a Technology and Licensing Agreement with Ascend Industries (Colorado), as well as a Technology and Licensing Agreement with TechProvisions (Massachusetts) accelerating B2B revenue
HealthgradesDirector of Customer Relationship Management
Jan. 2013 - Dec. 2015Greater Denver AreaKey Accountabilities:
● Provided leadership to 2 direct report personnel while orchestrating the build-out of a patient CRM business unit for SaaS hospital and physician clients, optimizing customer journeys and marketing strategies for 300M million healthgrades.com visitors
● Relied upon to efficiently build the department from the ground up, delivering incremental customer lifetime value by orchestrating the right hospital and physician product marketing campaign to the right patient at the right time ● Product owner for the development and management of Accounts; driving increases in revenue, marketplace usage, consumer data capture and scheduling KPIs
● Created and managed customer journey mapping; delivered CX/UX, CRM, product and design roadmap insights
● Orchestrated Customer Experience work streams utilizing Net Promoter Score and Satisfaction analytics, which drove consumer insights, segmentation and positioning initiatives
● Effectively enabled digital consumer engagement holistically via data intelligence driven segmentation, targeting and lifecycle campaigns Key Achievements:
● Successfully drove KPI improvement in customer loyalty/retention rate by 11% within the first 12 months
● Product marketing lead for Healthgrades iOS App; enabled success including over 200k app downloads in just 12 months (411% YoY growth), as well as earning a 2014 Webby Award
● Catalyst to rapid expansion of marketable customer base with 234% product growth in consumer Accounts
● Architected consumer BI database to enable an enterprise view of the customer across organizations and multiple web properties; API enabled marketing automation channels included Email, In-Session Display and App
● Skillfully guided digital campaign efforts yielding 2.1M incremental patient experience surveys (60% YoY growth)
ClearChoice Dental Implant CentersMarketing Director, Customer Relationship Management
Jan. 2013 - Dec. 2013Greenwood Village, Colorado, United StatesKey Accomplishments
● Directed the medical device company’s first CRM database, driving revenues via product marketing strategies
● Architected a demand generation and lead management program utilizing segmentation, personas, lifecycle and marketing tactics moving leads through the funnel to purchase; campaigns drove over $700k incremental revenue
● Reinvented lead scoring, identifying key data attributes in conversions; yielding a 400% improvement over control ● Strategic marketing leadership yielded gains in demand generation, lead sales conversion, scheduling and completed consult KPIs via product marketing tactics across Digital, Email, Mobile, Social, and Call Center channels
Cricket CommunicationsMarketing Manager
Jan. 2007 - Dec. 2013Greater Denver AreaKey Accountabilities:
● Responsible for providing leadership to 2 direct reports while directing the development of the company’s first CRM lifecycle database, product marketing campaign roadmap, and marketing technology automation solutions
● Contributed 360° management of CRM lifecycle and product marketing campaigns including strategic roadmap, conceptual ideation, financial forecasting, channel selection, creative development and KPI reporting
● Responsible for orchestrating corporate omnichannel marketing to include social media, radio, print, D2C, OOH and TV advertising campaigns - leading multiple agency teams in the development of creative Key Achievements:
● Ideated, developed and managed ReConnect Text, an innovative mobile product and marketing strategy targeting delinquent accounts; driving 304k Net subscriber growth and $51M in incremental revenue ● Pioneered a Welcome campaign decreasing Churn by 1.09%; 26k Nets and $1.2M incremental service revenue
● Product marketing efforts increased Smartphone product penetration; $1.9M in incremental revenues via 20k targeted customer upgrades
● Directed Muve Music product marketing plan; $1.7M in incremental rate plan revenues via 18k upgrades
The Integer GroupAccount Executive - Advertising
Jan. 2006 - Dec. 2007Greater Denver Area
Qwest CommunicationsSr. HR Specialist
Jan. 2001 - Dec. 2003Denver, CO
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