Andrew Rankin - Technology Marketing Manager, Department of Energy, Idaho National Laboratory

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Network Power<100 people

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Startup Founder

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Business Owner

Geos

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Dominican Republic

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United States

Work Background

Idaho National LaboratoryTechnology Marketing Manager

Jul. 2023Idaho, United States• Managed marketing efforts for INL’s Technology Commercialization Team, developing 302 IP marketing strategies, crafting 350 professional content pieces, establishing 25 strategic partnerships, and generating over $500K in royalty fees. • Converted technical content into marketing materials for 300+ INL technologies in cybersecurity, AI, machine learning, electric vehicles, software development, nuclear reactors, advanced materials, and energy storage. • Developed and executed full-funnel B2B marketing campaigns and strategies from end-to-end for INL technologies, serving as marketing manager and creative project manager and stimulating over 269 discussions with potential customers. • Conducted over 100 market analysis projects, providing business intelligence feedback and input for the direction of INL research and development. • Utilized effective brand development and management, achieving a 30% upturn in engagement with researchers and stakeholders and generated over 20 pieces of content focused on the technology transfer mission. • Managed customer relationships for INL’s Technology Commercialization Team by tracking and nurturing over 746 relationships and facilitating over 1092 introductions between industry and laboratory staff.

Idaho National LaboratoryIntellectual Asset Marketing Specialist and Marketing Manager

May. 2019 - Aug. 2023Idaho, United States• Managed marketing efforts for INL’s Technology Commercialization Team, developing 302 IP marketing strategies, crafting 350 professional content pieces, establishing 25 strategic partnerships, and generating over $500K in royalty fees. • Converted technical content into marketing materials for 300+ INL technologies in cybersecurity, AI, machine learning, electric vehicles, software development, nuclear reactors, advanced materials, and energy storage. • Developed and executed full-funnel B2B marketing campaigns and strategies from end-to-end for INL technologies, serving as marketing manager and creative project manager and stimulating over 269 discussions with potential customers. • Conducted over 100 market analysis projects, providing business intelligence feedback and input for the direction of INL research and development. • Utilized effective brand development and management, achieving a 30% upturn in engagement with researchers and stakeholders and generated over 20 pieces of content focused on the technology transfer mission. • Managed customer relationships for INL’s Technology Commercialization Team by tracking and nurturing over 746 relationships and facilitating over 1092 introductions between industry and laboratory staff.

Idaho National LaboratoryMarketing and Technology Transfer Support Specialist

May. 2019 - Jun. 2021Idaho Falls, Idaho, United StatesStarting as Marketing and Technology Transfer Support Specialist, I developed strategic partnerships with external clients, management, and Department of Energy officials in association with team members. • Oversaw customer relationships for Technology Deployment by monitoring and cultivating more than 622 client connections.

Vivint Smart HomeCustomer Loyalty Professional

May. 2018 - Aug. 2018Lindon, Utah• Handled approximately 100 inbound calls from customers weekly, successfully retaining 60% of them using active listening, empathy, and robust sales skills. • Integrated strong communication skills, sales and marketing strategies, and critical thinking abilities into a coordinated retention approach, resulting in over 240 customers retained per month. • Used cross-functional collaboration to identify and meet customer needs, increasing customer engagement by 30% and boosting brand credibility across customer touchpoints. • Utilized market analysis skills to analyze the competitive landscape and produce higher-quality retention offers, resulting in a 20% weekly sales increase. • Employed Salesforce as a customer relationship management tool to manage over 100 customer relationships daily.

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