Andrew Rankin - Technology Product Marketing Manager, Department of Energy, Idaho National Laboratory

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Network Power<100 people

Roles

✨75%

Business Owner

🔥50%

Startup Founder

💸25%

Marketing

Geos

🇺🇸50%

United States

🇩🇴25%

Dominican Republic

🇮🇳25%

India

Work Background

Product Marketing AllianceMember

Jan. 2024The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!

Stamina AIFractional Head of Product Marketing

Sep. 2023 - Dec. 2023Stamina AI is an early-stage startup. I performed contract work as the lead marketing advisor and executor to help the organization establish a new market presence. Key Accomplishments: • B2B Market Strategy & Engagement: Spearheaded Stamina AI’s B2B marketing strategy, utilizing customer insights to refine product stories and positioning, resulting in a 70% boost in market engagement. • Content Strategy & Market Visibility: Elevated product visibility by 15% via a strategic multichannel content campaign, leveraging customer insights to emphasize value-driven narratives. • Sales Enablement & Strategic Messaging: Developed compelling sales enablement materials based on thorough market analysis, sharpening the value proposition and aiding in a 25% uptick in sales efficiency. • Customer Insights & Persona Development: Conducted detailed market research to develop accurate user personas, tailoring product features to customer needs and driving a 50% increase in engagement. Responsibilities: • Leadership in Remote Marketing Initiatives: Led remote marketing strategies for AI-driven solutions, bolstering brand visibility and engagement in a remote-centric business environment. • Data-Driven Engagement & Conversion Optimization: Applied data analytics to enhance social media strategies, achieving a 40% improvement in campaign engagement and conversion rates. • Cross-Functional Collaboration for Market Alignment: Facilitated cross-functional collaboration to create and disseminate sales collateral, ensuring alignment between product messaging and strategic market objectives. • Strategic Product Launch Management: Managed the product launch process, emphasizing market readiness and unified branding, incorporating competitive insights for optimal positioning.

Idaho National LaboratoryTechnology Marketing Manager

May. 2019Key Accomplishments: • Market Analysis and Product Positioning: Leveraged in-depth market analysis and customer insights to elevate market presence, resulting in a 60% surge in client inquiries and foundational insights for robust go-to-market strategies. • Product Marketing Leadership: Led a transformative marketing initiative for technology transfer, resulting in a 310% increase in partnerships and a 360% boost in lead generation through market alignment and strategic insights. • Technical Marketing and Product Adoption: Elevated product adoption by 40% with targeted marketing strategies and user engagement campaigns for the Advanced Electrolyte Model (AEM) SaaS tool, emphasizing customer value. • Sales Enablement and Storytelling: Enhanced lead conversion rates by 50% and strengthened industry relationships through compelling narratives and dynamic product demonstrations at major industry events like CES. • Innovative Go-to-Market Strategy: Led the launch of INL’s Software Store with a strategic go-to-market plan, securing over 10,000 views and 3,000 unique visitors in the first six months, showcasing effective market penetration. Responsibilities: • Customer-Driven Marketing Strategy: Transformed INL’s approach to technology product marketing by embedding customer-driven insights, leading to a 260% increase in marketing material production and engagement. • Product Messaging and Positioning: Crafted and communicated powerful product messages, translating complex technical specifications into engaging stories, resulting in a near 60% increase in lead generation. • Strategic Launch and Go-to-Market: Directed the planning and execution of market-aligned go-to-market campaigns, ensuring compelling messaging and strategic market entry for new energy solutions.

Vivint Smart HomeCustomer Loyalty Professional

May. 2018 - Aug. 2018Lindon, Utah• Handled approximately 100 inbound calls from customers weekly, successfully retaining 60% of them using active listening, empathy, and robust sales skills. • Integrated strong communication skills, sales and marketing strategies, and critical thinking abilities into a coordinated retention approach, resulting in over 240 customers retained per month. • Used cross-functional collaboration to identify and meet customer needs, increasing customer engagement by 30% and boosting brand credibility across customer touchpoints. • Utilized market analysis skills to analyze the competitive landscape and produce higher-quality retention offers, resulting in a 20% weekly sales increase. • Employed Salesforce as a customer relationship management tool to manage over 100 customer relationships daily.

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