Brenda Hobin

Director, Sponsorship & Partnership @Food from the Heart

Business Development ManagerStartup FounderPartnerships ManagerGrowth HackerChanel ManagerCBDOProduct ConsultantLife CoachingBusiness AnalystAdvisorMarketing DirectorHead of GrowthMarketingExecutive CoachC-level ExecutiveSales & BizDevCMOConsulting

Brenda Hobin is a strategic partnerships and fundraising advisor, currently serving as Director of Sponsorship and Partnerships at Food from the Heart. She advises organisations on building commercially sound, purpose-driven partnerships that support sustainable growth and long-term impact. With deep experience across Southeast Asia and the wider region, Brenda has worked with corporates, social enterprises, and institutions to design partnership strategies that balance business objectives with social outcomes. Her work places particular emphasis on empowering individuals and communities, including emerging economies, through access to education, food security, resources, and scalable support models. Brenda brings a pragmatic, board-level perspective shaped by experience across both commercial and non-profit environments. She is often engaged by organisations seeking clarity on partnership strategy, go-to-market positioning, and stakeholder alignment in complex, multi-market contexts.

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Work Background

Director, Sponsorship & Partnership

Food from the HeartDirector, Sponsorship & Partnership

Jan. 2024Responsible for fundraising and partnerships that enable programmes addressing food insecurity and food waste, aligned with SDG 2 and SDG 12. Focus on mobilising resources and nurturing strategic collaborations to strengthen community impact and ensure continuity of support for those in need.

Group Marketing Director

Shiok MeatsGroup Marketing Director

Jan. 2021 - Dec. 2023SingaporePortfolio: Corporate (Shiok Meats, Gaia Foods), Products (Shrimp, Crab, Lobster)

Deputy Marketing Director (Yoma Land)

Yoma Strategic HoldingsDeputy Marketing Director (Yoma Land)

Mar. 2019 - Mar. 2021➤ Real Estate & Rental: The Hills, The Lotus, Apartments, Condos & Villas ➤ Membership & Lifestyle: Pun Hlaing Country Club, Pun Hlaing Golf Club, Oasis Spa ➤ F&B Outlets: Bamboo House, The Horizons, Oasis Bistro

Group Marketing Director (Memories Group)

Yoma Strategic HoldingsGroup Marketing Director (Memories Group)

Nov. 2017 - Mar. 2019Myanmar➤ Hotels & Resorts: Awei Pila, Awei Metta, Hotel Suggati, Keinnara Hpa-An, Keinnara Loikaw ➤ Destination Experiences: Memories Travel, Balloons over Bagan, Balloons over Inle ➤ Sailing: Burma Boating

Director, Marketing & Sales

ÀNI Private ResortsDirector, Marketing & Sales

Jan. 2015 - Dec. 2017

Group Sales Marketing Director

Apple Tree Group - Hospitality DivisionGroup Sales Marketing Director

Dec. 2010 - Dec. 2015Vietnam, Laos, Myanmar, ThailandPortfolio: F&B outlets (Les Comptoirs, The Restaurant, Nava Mekong), Hotels/Resorts in UNESCO Heritage Sites (La Residence Hue, Villa Maly, Parasol Blanc, Bagan Lodge, Sanctum Inle Resort), Sailing (MV Calisto), Cruise (Emeraude Classic Cruises), and Membership Club (The Press Club)

Group Sales Marketing Manager

Apple Tree Group - Hospitality DivisionGroup Sales Marketing Manager

Jan. 2003 - Jan. 2008

Country Manager

Singapore International FoundationCountry Manager

Jan. 1996 - Jan. 1999Singapore

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