Acosta Sales & MarketingVice President, Client Insights & Analytics
Mar. 2010 - Sep. 2014Greater Los Angeles, California, United StatesBuilt a fully functional analytics operation from its inception, providing Fortune 500 and other client-companies with a cutting-edge service that boosted their sales revenue and profit while driving performance for Acosta. I developed and trained a dynamic and hard-working team in designing and delivering analytics plans for 75+ brands. Our reports and advisory services played an integral role in shaping decisions for product innovation, pricing, promotions, and shelf placement. • Pioneered the analytics foundation to assist clients in understanding sales, marketing, and product funnels, effectively scaling revenue, share, customer loyalty, and profitability. • Quarterbacked the team in devising data-based strategies, and providing usable insights and recommendations.
• Collaborated with diverse leaders and teams to expand analytics capabilities and service offerings.