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Work Background
PlanITROIChief Revenue Officer (CRO)
Aug. 2023 - Mar. 2024
Ingram MicroHead of Marketing Europe, Middle East and Africa - Head of Global Pricing Activation and Analytics
Feb. 2023 - Aug. 2023
Ingram MicroHead of Global Business Intelligence & Data Analytics
Dec. 2016 - Apr. 2023Greater Los Angeles AreaPartner with stakeholders across the global enterprise to create data-focused solutions that garner results: higher revenue, greater profitability, more accurate forecasting, better pricing, optimal warehousing, etc. I drive data science and analytics operations—and lead some of the best talent in the field—to overcome mission-critical challenges and achieve long-term goals. In addition, I spearhead strategies to monetize data science and analytics, transforming a cost center into a revenue generator and profit builder for the organization. • Oversee six analytics facilities in India, Malaysia, Mexico, Singapore, Spain, and the United States.
• Establish and oversee a Toronto-based hub where PhD-level data scientists develop deep learning algorithms that address both known and unknown elements to grow and optimize the business.
• Scale the team (significantly yet efficiently) to keep pace with business needs.
• Inspire and lead team members to provide a balance between business intelligence and predictive technologies. These efforts support strategic planning and decision-making across everything from procurement and warehouse planning to operations with extensive customization and localization.
• Engage extensively with stakeholders; travel worldwide to maintain open lines of communication.
Acosta Sales & MarketingSenior Vice President, Client Insights & Analytics
Sep. 2014 - Nov. 2016Greater Los Angeles AreaEarned promotion to scale and lead the analytics practice (established in my prior role) to grow this sales outsourcing company. I owned metrics-focused programs and relationships with Fortune 500 consumer product companies and manufacturers, and led teams in creating analytics solutions that catapulted sales revenue and margins. In this high-impact role, I provided direction for the business and analytics function, while coaching and mobilizing nationwide teams. I also managed P&L. • Directed teams in translating data into actionable strategies—elevating the top and bottom lines for major consumer brands.
• Outpaced industry growth for both revenue and EBITA.
• Embraced additional accountabilities as head of sales for the competitive western US region. Enabled the sales team to target, negotiate, and secure significant new business.
Acosta Sales & MarketingVice President, Client Insights & Analytics
Mar. 2010 - Sep. 2014Greater Los Angeles, California, United StatesBuilt a fully functional analytics operation from its inception, providing Fortune 500 and other client-companies with a cutting-edge service that boosted their sales revenue and profit while driving performance for Acosta. I developed and trained a dynamic and hard-working team in designing and delivering analytics plans for 75+ brands. Our reports and advisory services played an integral role in shaping decisions for product innovation, pricing, promotions, and shelf placement. • Pioneered the analytics foundation to assist clients in understanding sales, marketing, and product funnels, effectively scaling revenue, share, customer loyalty, and profitability. • Quarterbacked the team in devising data-based strategies, and providing usable insights and recommendations.
• Collaborated with diverse leaders and teams to expand analytics capabilities and service offerings.
IRIVice President, Client Solutions
May. 2003 - Mar. 2010Chicago, Illinois, United StatesAfter presenting customized, data-backed strategies to clients—and growing the business—for many years, I expanded my responsibilities to include overseeing the analytics team as well. I directed the analytics team (garnering and processing sales, marketing, and other consumer data from retailers and loyalty programs) while cultivating relationships and managing engagements with clients throughout the Central Division. I negotiated contracts and oversaw engagements, working alongside client decision-makers when necessary. In addition, I managed P&L. • Led team members to pioneer and deliver integrated analytics solutions to 30+ consumer-product companies with annual revenues ranging from $500M to $9B.
• Generated millions of dollars in revenue and profit—at the same time.
• Enabled consumer-product companies to make sound, well-informed decisions by leveraging accurate, timely data to affect short- and long-term decisions for product launches, promotions, pricing, and channel management.
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