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Work Background
CFA InstituteSenior Global Marketing Manager
Jan. 2023- Marketing lead for branding, audience development, acquisition, and retention of industry professionals, academics, and senior stakeholders.
- Orchestrate digital content strategies across all online platforms.
- Drive web and social media traffic to promote the brand and increase followers.
- Measure the results of marketing activity to inform future marketing campaigns.
- Oversee and edit the output of a cross-functional team.
- Craft compelling events, campaigns, and partnerships that enhance brand visibility and fuel growth.
- Collaborate with cross-functional teams to drive product promotions, research, and thought leadership in marketing campaigns.
CognizantAssociate Director Digital Strategy
Jan. 2020 - Jan. 2021- Led growth of field industry revenue by creating strategic digital marketing programs, analysis of data insights to improve EMV and increase prospects through the buying cycle
- Oversaw marketing programs for 15 field industry verticals, averaging 40 concurrent projects, to align with global marketing initiatives
- Managed three of the most engaging social media campaigns of the quarter (product launch, deal support, and corporate initiative); resulting in increased brand awareness and revenue
The IMA GroupBranding and Marketing Consultant
Jan. 2020 - Jan. 2020Consulted on and delivered several branding projects to enhance growing market presence, including: - Google Ads campaign - Social media campaigns - Integrated acquired subsidiaries - Marketing materials for client presentations and webinars
SedgwickSenior Marketing Manager
Nov. 2009 - Nov. 2020• Led the digital experience team of Sedgwick’s Marketing and Communication department. • Drove growth, expand thought leadership, launch product lines, integrate acquisitions, increase engagement and improve customer experience through multiple websites and other digital platforms.
• Led two major corporate website transitions to improve the user experience and reflect branding transitions and expansions in corporate capabilities and global presence.
• Created solutions that leverage technology to improve service for clients and colleagues, including the use of AI as a virtual help desk tool.
• Inspired and engaged clients and colleagues at corporate events through mobile apps and innovative programming.
• Managed all facets of annual holiday charitable giving campaign to ensure flawless execution, consistency with branding guidelines and company initiatives, and exceptional engaging user experience.
SR Marketing SolutionsWeb Design & Strategic Marketing Consultant
Jan. 2006 - Jan. 2009- Provided professional marketing services for small businesses and not-for-profit organizations in the Hartford area
- Helped area small businesses and not for profits increase revenue and build influence by creating brand identity, website design and other promotional materials as sole practitioner
Leadership Greater HartfordProgram Director, Membership and Communications
Sep. 2002 - Sep. 2006- Designed and created content for two website revisions in 2003(“Best Website” award by CLA) and Fall 2006. - Created collateral materials to market leadership programs, promote special events, and inform members about organization activities. - Coordinated five annual fundraising events--two golf tournaments and three award programs--increasing revenue, sponsorships and attendees each time. - Managed annual meetings, speaker series, networking, and member appreciation events. - Key member of host committee for 800 attendees at the 2006 International CLA conference in Hartford. Oversaw communications; managed recruitment, training and coordination of 100 volunteers over 5 days.
Phi Mu FraternityDIRECTOR OF PUBLIC RELATIONS/PROGRAMMING AND PUBLIC RELATIONS COORDINATOR
Sep. 1997 - Feb. 2002- Developed all curricula, logistics, agendas, and instructors for a four-day Leadership College for college women. - Created personal development program for women from college age through retirement and other programs for specific audiences or issues. - Developed printed and electronic materials to describe, promote, and educate members, parents, host colleges and the general public. - Oversaw redesign and content development for first major website revision. - Frequent speaker at industry conferences and facilitator at colleges nationwide.
Science Applications International Corporation (SAIC)AREA COMMUNICATIONS PROGRAM MANAGER/ PUBLIC INFORMATION SPECIALIST
Aug. 1990 - Jun. 1997- Managed the development and production of the Department of Energy’s first annual report to Congress on the Environmental Management program, which was distributed to Congress, Governors, Attorneys General, and the public. - Prepared speeches for the Secretary of Energy and her Assistant Secretaries based on report content. Also managed reports two subsequent years. - Served on three proposal teams, preparing responses to requests for proposals for work exceeding $3 million.
- Provided public relations and information support to three Department of Energy offices.
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