CFA InstituteSenior Global Marketing Manager
Jan. 2023- Marketing lead for branding, audience development, acquisition, and retention of industry professionals, academics, and senior stakeholders.
- Orchestrate digital content strategies across all online platforms.
- Drive web and social media traffic to promote the brand and increase followers.
- Measure the results of marketing activity to inform future marketing campaigns.
- Oversee and edit the output of a cross-functional team.
- Craft compelling events, campaigns, and partnerships that enhance brand visibility and fuel growth.
- Collaborate with cross-functional teams to drive product promotions, research, and thought leadership in marketing campaigns.