Putzmeister IndiaBrand Design Manager
Mar. 2017 - May. 2022GOA ยท On-site- Conceptualized, visualized, and implemented design elements including corporate branding, product brochures, advertisements, print communication, web-based applications, interactive media, digital applications, social media posts, and trade show setups.
- Led the creation of 3D renders from scratch to final state, coordinating with vendor partners for tasks such as scoping, planning, feasibility study, and resource estimation, resulting in updated product portfolios annually.
- Planned and executed the printing of 25 brochures with content and image updates, ensuring distribution to four regions and dealers across the Indian sub-continent.
- Raised awareness of Putzmeister's refreshed branding and guidelines among employees through email communication, walk-through sessions, and impactful branding teasers.
- Achieved milestones including creating and implementing brand identity across multiple touchpoints, delivering global spare parts packaging design concept, sourcing new vendors for printing materials, introducing new concepts of giveaways, and delivering and editing over 800 product images for the global website.
- Conceptualized and designed global website guidelines encompassing over 800 products, 7 regions, 14 editors, and 26 design templates, along with photography and dealership guidelines.