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Network Power<100 people
Roles
✔️75%
IT
✨75%
Business Owner
🧑💼75%
C-level Executive
Geos
🇺🇸25%
United States
Work Background
CoPactImpact Builder (Customer Experience, Digital Transformation)
Mar. 2025New York, New York, United States
LendTechAmbassador
Jan. 2025New York, New York, United StatesWe managing the life cycle of the loan - pre funding (onboarding, underwriting, fund management) and post-funding (draw management and loan servicing) in the same application. There is now no need to use so many different platforms both from the back office perspective and from a client perspective.
Gablok AustraliaManaging Director
Jun. 2023Australia
Franki GlobalVP of Products
Dec. 2019 - Mar. 2022Sydney, New South Wales, Australia• Managed international teams across different time zones to operate design systems for IOS, Android, and Web, seamless payments. • Implemented Figma to reduce development time, increase SaaS front-end delivery tenfold, and save hundreds of person-hours in design development. • Enabled consumer-facing team in Austin, Texas to demonstrate high-level UX/UI directly to business owners, focusing on SOC2 Audit.
Finstro - Business Cash Flow SolutionsVP of Products/Sales
Jan. 2019 - Jan. 2024Sydney, New South Wales, Australia• Led the end-to-end design and implementation process for Finstro, incorporating behavioural insights and UX/UI solutions. • Developed business cases for digital opportunities, data privacy, and AI governance, leveraging B2B industry knowledge. Launch new product initiatives on time, within budget and across multiple clients. • Built an international team to optimize digital channels and implement best practices in Jira and Confluence.
IBM iXCustomer Experience Officer / Product Owner
Jan. 2015 - Jan. 2019United Arab Emirates• Led design and implementation of IBM design system for esteemed clients like ADIB, Etihad, and Dubai Health Authority. Maintained regulatory issues in partnership with Government Engagement. • Designed customer-centric services for complex ecosystems and enterprise applications, adhering to W3C design standards. • Secured new business with IBM banking team, collaborating with ADIB Bank, UAE Federal Bank, Noor Bank, and Saudi British Bank.
WestpacProduct Lead/User Experience Director
Mar. 2013 - Jan. 2015Sydney, Australia• Led research activities to identify customer insights for design changes in Westpac's core mortgage banking system, and payments. • Developed omni channel customer experience strategies based on business priorities and industry trends. Understanding of trends and themes in payments and commerce alongside my passion for technology innovation. • Established detailed digital roadmaps for GUI multiple channels, guiding stakeholders in their digital projects. Analytical and problem-solving skills, that demonstrates intellectual focus for a successful delivery.
DTCreative Director (freelance)
Apr. 2012 - Mar. 2013Sydney, Australia• Led user experience design teams on Macquarie Bank and Vodafone's global rollout, delivering high-quality designs. • Produced key art visuals for campaign touch points to engage users. • Developed journey maps, wireframes, information architectures, and interactive prototypes.
Young & RubicamCreative Director
Sep. 2010 - Apr. 2012New Zealand• Restructured digital team to focus on mobile UI design systems for core clients. • Scaled department to 12 people with new integration skills. • Secured major International clients for new business growth.
Ogilvy AustraliaHead of Design
Sep. 2008 - Sep. 2010Sydney, Australia• Led the design team at Ogilvy Australia, implementing processes that resulted in award-winning design work. • Fostered creative thinking and leadership, winning back the respect of Coca-Cola and forging a new 5-year partnership.
M&C Saatchi AustraliaSenior Designer
Sep. 2006 - Sep. 2008Sydney, Australia• Designed websites for top clients including Woolworths, Optus, Herringbone, and Qantas, with a highlight being the launch of AirBus A380. • Received prestigious awards at Cannes, D&AD, One Show, and Caples for exceptional design work. • Contributed to the growth of Mark and their digital capabilities, pushing boundaries in the digital domain.
Rufus LeonardMiddleweight Designer
Dec. 2002 - Aug. 2006London, United Kingdom• Collaborated with a large design and development team to create digital experiences for top brands like BT, Royal Mail, and Mercedes Benz. • Transitioned from using flash to more innovative design solutions, gaining senior designer status after 6 years of experience.
AKQAUser Experience Designer
Jan. 2000 - Dec. 2002London, United Kingdom• Collaborated with cross-functional teams to design and launch innovative projects for top brands like Nike, XBOX, and Quiksilver. • Implemented user-centered design principles to create engaging and seamless experiences for vodafone.co.uk, nike.co.uk, xbox.co.uk, quiksilver.co.uk, and orange.co.uk.
BRANDlabFounder/Executive Creative Director
Jan. 1999New York, United States, - Sydney, Australia - Tokyo, Japan• Led cross-functional teams in developing innovative technology solutions using AWS and Google Cloud. Establish and enhance a pipeline of product enhancements, developments and acceleration plans including developing clear go to market strategies. • Oversaw all products and services, including RunwayML and AI, to ensure high-quality deliverables. • Managed stakeholders and monitored product performance through data analysis to drive business growth customer lifecycle servicing journey as part of the AML/KYC, Lending and Distribution value chain.
de-constructGraphic Designer
Jan. 1999 - Jun. 1999London, United Kingdom• Designed flash awards day and night Nike running 3D motion graphics for technical design projects at de-construct. • Implemented swift tooling techniques to enhance visual appeal and user engagement in motion graphics. • Collaborated with team members to ensure seamless integration of 3D motion graphics into various projects.
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