Mohammed Siddiqui - Account Director, VMware by broadcom

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Work Background

VMwareTerritory Manager

Sep. 2019Riyadh, Saudi Arabia• Consistently surpassed quotas by average of +150% • Achieved remarkable 200% increase in annual recurring revenue (ARR) within Public Sector territory. • Maintained 100% customer satisfaction & retention rate working as clients’ SPOC and escalation management. • Delivered C-level sales presentations to clients to align their strategic business digital transformation needs with our offerings. • Lead comprehensive infrastructure initiative for the unified government resource program (UGRP)to provide a nation-wide service offered through the National Center for Government Resources - NCGR • Lead cross-functional team of peer sales, presales, and delivery senior consultants. • Strategic Partnerships: Developed and nurtured key partnerships with channel partners, consultancy houses, and system integrators thus resulting in increased sales, market penetration, and clients’ migration to public and hybrid clouds. • Mentorship: Mentored and coached junior sales reps, contributing to their professional development and success. • In-depth knowledge of government procurement policies (GPP) thus resulting in accurate pipeline management and forecasting. • Align and execute joint go-to-market strategies with local cloud providers and global hyperscalers operating in KSA while adhering to local regulations.

VMwareVirtual Cloud Network (VCN) Manager KSA

Sep. 2019 - Aug. 2020RiyadhNetwork & Security BU product sales specialist.

CiscoTerritory Manager

Dec. 2007 - Sep. 2019Saudi Arabia · On-site• Created, executed, and delivered a comprehensive kingdom-wide strategy for the transformation of education in the public sector. • Achieved yearly quotas with a record of managing major accounts (Ministry of Higher Education, TVTC, Ministry of Education, King Saud University & Imam University) producing over $15 million USD in revenues. • Developed and managed the first Smart Building win in Public Sector of Saudi Arabia Ministry of Higher Education. • Developed and orchestrated an effective smart campus blueprint for Ministry of higher education (MOHE) and Technical and vocational training cooperation (TVTC) thus yielding over $10 million USD early for 10 years as run rate business (aggregate of $100 million USD) • Contributed to the development of Education for K12 and higher education digital transformation with Ministry of education on 21st century education. • Managed and developed cisco academy program in technical and vocational training cooperation (TVTC) which resulted in graduating 16,000 students. • Built and nurtured strong relationships with clients, earning a reputation for exceptional customer service and exceeding expectations. • Delivered C-level sales presentations to clients to align their strategic business digital transformation needs with Cisco offerings. • Mentored junior account management professionals to develop skills and increase company revenue. • Analyzed key competitors to respond to competitive threats. • Set clear sales goals to identify activities and behaviors to advance sales process and close deals.

EmircomSenior Account Manager

Sep. 2005 - Nov. 2007Saudi Arabia · On-site• Developed and managed several Public Sector & enterprise accounts, producing over $4 million. • Contributed to annual revenue goals by selling new services and developing new accounts. • Organized client feedback and introduced streamlined process of replying to and rectifying complaints. • Analyzed key competitors to respond to competitive threats. • Read and prioritized leads and delegated potential new sales to junior account managers. • Worked with customers to develop strategic business and account plans. • Researched emerging industry trends, applications, and concepts to enhance products and services. • Sold new products and services and developed new accounts to maximize revenue potential

Shamel International Industries LLCCountry Manager Sales KSA

Aug. 2002 - Sep. 2005Saudi Arabia · On-site• Managed new commercial and education accounts, producing over $3 million USD in revenue. • Estimated new business for Ministries valued over $9 million USD. • Demonstrated products to show potential customers benefits and advantages and encourage purchases. • Achieved sales goals and service targets by cultivating and securing new customer relationships. • Engaged in product training, demonstrations, consumer awareness and branding, to raise awareness and revenues. • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profit. • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience. • Directed sales support staff in administrative tasks to help sales rep’s close deals. • Enhanced profitability by developing pipelines utilizing marketing and sales strategies. • Implemented systems and procedures to increase sales. • Resolved problems with high-profile customers to maintain relationships.

FAKHRY TELECOMMUNICATIONS [A DIVISION OF FAKHRY GROUP]Key Account Manager

Oct. 1997 - Jul. 2002Saudi Arabia · On-site• Managed several public sector & enterprise accounts, producing over $6 million USD in revenues. • Developed and maintained courteous and effective working relationships. • Passionate about learning and committed to continual improvement. • Cultivated interpersonal skills by building positive relationships with others. • Worked flexible hours across night, weekend, and holiday shifts. • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans. • Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.

APRAL Communications SystemsSales Executive

Jun. 1995 - Sep. 1997Performed in telephone sales assignments worth of millions riyals. Developed sales plan to support emerging accounts By Utilizing cold calling techniques to build relationships with new accounts providing technical and engineering support to emerging account customers.

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