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Work Background
Marketing Consultant
Self-employedMarketing Consultant
Jun. 2024
CMO
FireArc Technologies .LTDCMO
Jan. 2023 - Sep. 2024• Oversee marketing initiatives (B2C and B2B), the sales pipeline, go-to-market strategy, and partnerships. • Lead the User Acquisition, Growth, and Sales teams. • Manage and grow high-performing teams, focusing on hiring and nurturing talent to exceed performance targets. • Contribute to the company leadership team.
VP Digital Solutions
Pecan AIVP Digital Solutions
Feb. 2020 - Jan. 2023Tel Aviv Area, Israel• Ownership of the Digital Solutions P&L, sales pipeline, go to market strategy, and partnerships. • Direct management of the Digital Customer Success, Analyst, and Sales teams. • Established and grew the Digital Solution practice to become 40% of Pecan's revenue and 60% of the company logos. • Part of the company leadership team, involved in Pecan’s most strategic decisions.
Client Partner, Global Gaming
FacebookClient Partner, Global Gaming
Jul. 2018 - Feb. 2020Tel Aviv Area, Israel• Built new senior-level marketing relationships and grew existing relationships with strategic clients. • Drove revenue by educating clients, negotiating complex business opportunities, and by working with cross-functional teams to develop an industry-specific marketing strategy with both brand and performance-based goals. • Accurately and effectively managed sales pipeline to prioritize business opportunities and resources.
Client Solutions Manager, Global Gaming
FacebookClient Solutions Manager, Global Gaming
May. 2016 - Jul. 2018• Drive strategic marketing conversations with Facebook's largest gaming partners to define marketing strategy and provide recommendations. • Establish and strengthen key client relationships with a focus on driving revenue, advertiser education, and advertiser satisfaction. • Collaborate with cross-functional teams to scope out business opportunities and deliver results. • Growing the Facebook gaming market share through innovation, while identifying, developing, and scaling best practices.
Publishers Customer Success Manager
ironSourcePublishers Customer Success Manager
Jan. 2015 - May. 2016· Managing large scale worldwide software distribution campaigns. Responsibilities include: deal negotiations, performance optimizations, campaign tracking and integrations. · Identify areas for improvement and strategize accordingly. · In charge of the InstallCore affiliate program. Responsibilities include: business development, web operations management and customer success.
Campaign Manager
888.comCampaign Manager
Jul. 2013 - Dec. 2014• Execution of segmented marketing activities targeted at deepening and strengthening customer relations and improving lifetime value. • Implementing using Microsoft SQL Server, Unica Campaign Manager platform, and in-house operational systems.
Psychometric Guide
"Lachman"Psychometric Guide
May. 2009 - Nov. 2010• Taught Psychometric Exam (Israel SAT Exam) courses with components in Hebrew, English, and mathematics.
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