Sterling-Rice GroupStrategist
Sep. 2021 - Mar. 2024Boulder, Colorado, United StatesSRG is an innovation, branding and insights consultancy based in Boulder, CO. Lead cross-functional strategy projects (e.g., consumer insights/market research, innovation development, new product pipeline strategy, brand positioning and strategy) for clients in CPG, foodservice, lifestyle, retail and hospitality from Fortune 100 to start-ups. Design and facilitate end to end consumer and market research projects inclusive of qualitative and quantitative research, competitive landscape audits and secondary trend and market research. Develop brand strategy and growth strategy frameworks, establish new product innovation pipelines, and create new brands and offerings grounded in market trends, consumer insight, and category white space. Translate market research learnings into actionable recommendations that inform brand strategies and new product pipelines designed to grow brand awareness, consideration, and conversion. Facilitate client ideation workshops (virtual and in-person) to collaboratively build brand and product concepts for new and existing brands. Engage executive client stakeholders at critical project milestones with insight-driven storytelling and foster key client relationships through clear communication.