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Work Background
STRAT7 InciteSenior Associate
Apr. 2024Denver, Colorado, United StatesStrategic research and planning consultancy | fintech, technology, CPG, and health
Sterling-Rice GroupStrategist
Sep. 2021 - Mar. 2024Boulder, Colorado, United StatesSRG is an innovation, branding and insights consultancy based in Boulder, CO. Lead cross-functional strategy projects (e.g., consumer insights/market research, innovation development, new product pipeline strategy, brand positioning and strategy) for clients in CPG, foodservice, lifestyle, retail and hospitality from Fortune 100 to start-ups. Design and facilitate end to end consumer and market research projects inclusive of qualitative and quantitative research, competitive landscape audits and secondary trend and market research. Develop brand strategy and growth strategy frameworks, establish new product innovation pipelines, and create new brands and offerings grounded in market trends, consumer insight, and category white space. Translate market research learnings into actionable recommendations that inform brand strategies and new product pipelines designed to grow brand awareness, consideration, and conversion. Facilitate client ideation workshops (virtual and in-person) to collaboratively build brand and product concepts for new and existing brands. Engage executive client stakeholders at critical project milestones with insight-driven storytelling and foster key client relationships through clear communication.
The Marketing ArmConsumer Strategist and Cause Marketing Specialist
Jan. 2018 - Sep. 2021Dallas/Fort Worth AreaProvide strategic foundation and focus to fuel brand campaigns through an understanding of the client, category, competition, and the consumer. Conduct primary and secondary research. Write Creative Briefs fueled by data-driven insights to drive creative solutions for clients. Consult on cause marketing and charitable initiatives to connect with consumers through an authentic, values-driven approach.
The Marketing ArmNonprofit Consultant
Aug. 2017 - Dec. 2017Dallas/Fort Worth AreaCoordinated all nonprofit aspects of Fortune 500 company's national volunteer event. This included organizing six large-scale volunteer events in six cities across the US, vetting local nonprofits in each of those six cities, and facilitating volunteer activities to accomplish three goals:
1) Help nonprofits fulfill a need
2) Introduce volunteers to the challenges that exist in their communities and give them a way to give back
3) Promote the client's commitment to serving its communities
iDonateNonprofit Marketing Consultant
Feb. 2016 - Aug. 2017Dallas, TXDespite an increase in wealth, the world's level of giving has been stuck at 2% for decades. Our mission is to transform charitable giving by changing the way the world thinks - and more importantly, acts - around giving. We develop software and services accessing billions more in potential gifts to support the organizations that are trying to make a difference. I partnered with nonprofit clients to maximize fundraising revenue specifically through digital channels. Consulting activities included the following: website optimization, communication and marketing calendar planning, donor acquisition, new donor stewardship, social media strategy and content creation, email copywriting, and strategy and planning of targeted digital fundraising campaigns.
DISYSAccount Executive
Jan. 2015 - Nov. 2015Dallas, TexasDISYS is an IT consulting company serving Fortune 500 and other global-scale enterprises worldwide. DISYS delivers strategic value by understanding and responding to a client’s environment, problems, and challenges either by assembling the most highly talented team for any job or delivering more comprehensive, cost-effective IT solutions. Responsible for supporting assigned accounts by aligning our IT professional services with my client’s IT strategic business initiatives. This process included the following: researching the account, conducting industry analysis, identifying business opportunities and the key decision makers within the account, setting meetings, closing sales, continuing to maintain existing business relationships as well as grow business by building new relationships.
AggieFunding.comMarketing Coordinator
Jan. 2014 - May. 2014College Station, TXWorked with a team of 5 to launch a crowdfunding start up company aimed to help Aggie student organizations raise money; raised nearly $50,000 for students in three months Created all marketing materials used to develop brand awareness and to communicate our purpose and product/service offering
Texas A&M FoundationStudent Worker - Department of Gift Planning
May. 2012 - Jan. 2013College Station, TXPrepared materials for prospective donors to the university, set up donor appointments, and attended donor events to build and maintain university donor relations.
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