I’m a market research and business strategy consultant helping businesses turn complexity into clarity. I specialize in qualitative research methodologies such as in-depth interviews, mobile ethnographies, shop-a-longs, and leveraging AI-driven platforms that scale qualitative insights. My work spans brand and product positioning, competitive landscape audits, journey mapping and innovation strategy. I collaborate with companies across CPG, tech, fintech, retail and hospitality at all stages, guiding them through key moments of launch, expansion, refinement, and transformation to keep pace in an ever-evolving world.
I believe in the power of human voices—you can’t argue with what comes straight from the source. The best insights come not from confirming what we already know, but from questioning, listening, and embracing unexpected truths. My approach is built on curiosity and challenging assumptions—because success isn’t about following data blindly; it’s about uncovering the tensions, needs, and opportunities that shape human behavior and the world we live in.
This belief is at the heart of Sonder—the realization that every individual leads a life as complex as our own. Great brands don’t just study consumers; they listen to them. In research, it’s easy to reduce people to trends and statistics, but real understanding comes from listening to their voices, experiences, and emotions. My mission is to bring this depth of insight to businesses, helping them make informed decisions rooted in deep human understanding.
Businesses that listen, win. My work ensures they do.More...