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Commercial And Marketing Director
Mondoux Confectionery Inc.Commercial And Marketing Director
Jul. 2023Laval, Quebec, Canada · Hybrid
Senior Manager, Brand Strategy, Content Marketing and Events
Uni-Select Inc.Senior Manager, Brand Strategy, Content Marketing and Events
Jun. 2022 - Jun. 2023Boucherville, Quebec, Canada
Marketing Director
GLOBOCAMMarketing Director
Nov. 2020 - Jun. 2022Montreal, Quebec, Canada
Marketing Project Manager
OpenTextMarketing Project Manager
Jan. 2020 - Nov. 2020Montreal, Canada AreaConduct traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks. Participate in the execution of the annual plan for digital campaigns. Improved click-through rates, conversion and other important KPIs with strategic approach. Mastermind highly successful digital strategies for various platforms to attract customer engagement. Coordinate the teams required to carry out these projects (internal and external). Lead the execution of corporate level website optimization projects, ensuring key milestones are met while quickly adapting to expectations. Work effectively under constant pressure of simultaneous project milestones and deliverable deadlines. Provide reports on the overall status of the project and deliverables, identify resource gaps and highlight key achievements for management reports. Optimize social media channels and web pages to improve SEO and usability. Ensure continuity in the user experience when implementing or optimizing content (UX). Boost brand awareness by establishing strong web and social media presence. Track and report on marketing campaign performance monthly to help with optimizing current and future plans.
Assistant Digital Marketing Manager
AgropurAssistant Digital Marketing Manager
Sep. 2016 - Jan. 2020Saint-Hubert, QC, CanadaManage digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring. Produce and submit weekly reports outlining progress against KPI objectives. Built, implemented and updated effective SEO strategies. Provide medium-term strategic recommendations to internal teams concerning any social media/digital initiative (web banners, landing pages, influencer partnerships, SEM, etc.). Develop, manage and coordinate the deployment of social media strategies and manage content schedules, as well as the budget associated with these activities. Create and maintain relationship marketing strategies and ensure compliance with the best industry standards (mailing, segmentation, personalization, A/B tests, etc.). Maximize strategic approaches by keeping close eye on performance and making appropriate adjustments.
Stratège numérique et associée
La BrigadeStratège numérique et associée
May. 2013 - Sep. 2016Région de Montréal, CanadaOversee variety of projects, including budgets, milestones and team performance. Perform in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages. Create content calendars (web + social networks) Maximize strategic approaches by keeping close eye on performance and making appropriate adjustments. Manage digital advertising and newsletter campaigns Create personalized analysis reports Create and maintain influencer relationships from different industries Manage social networks communities. *Experience in human resource management and business management
Responsable, Web et médias sociaux
ClarinsResponsable, Web et médias sociaux
Aug. 2012 - Jul. 2014Laval, QuébecDrive digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement. Participate in the implementation of product launches (landing pages, quiz) in partnership with the Clarins marketing teams located in Paris, New York and/or local web agencies. Participate in the purchase of web media and ensure compliance with the graphic charter and analyze campaign results. Act as a Digital advisor with retailers in order to maintain a high visibility of Clarins on their respective sites. Create a detailed monthly editorial calendar of content intended and adapted to digital properties and the company's social networks according to the strategy. Curate and segment editorial content to increase engagement and channel growth. Monitor online presence of company's brand to engage with users and strengthen customer relationships.
Gestionnaire, contenus & médias sociaux
VidéotronGestionnaire, contenus & médias sociaux
Apr. 2011 - Aug. 2012Région de Montréal, Canada
Coordonnatrice aux ventes média
Bell MédiaCoordonnatrice aux ventes média
Mar. 2010 - Apr. 2011Région de Montréal, Canada
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