Fatou Makabi

Marketing director @Mondoux Confectionery

Data AnalysisBrand ManagementMarketing DirectorConsultingMedia & TelecommunicationsTeam LeadershipStrategic MarketingConsumer IndustryMarketingDigital MarketingContent ManagerCampaign ManagementCanadaInfluencer Marketing Manager💸 MarketingCommunications Manager🧨 ConsultingBrand Marketing ManagerAdvisorPR Manager

Fatou Makabi is a highly experienced and accomplished professional, currently serving as the Marketing Director at Mondoux Confectionery Company. With a strong background in strategic marketing and business development, Fatou has played a pivotal role in driving the company's growth and establishing its brand identity in the marketplace. Prior to joining Mondoux, she held various marketing and leadership roles in renowned multinational corporations, honing her skills in project management, digital marketing, and market research. Her passion for marketing, combined with her strategic thinking and creative approach, has consistently delivered successful results, positioning her as a respected leader in her field.

People also viewed

Aleksey Kochnev

Senior Analyst @EC-leasing

✔️ IT

Drew Ostry

Marketing Director @VEX Robotics

Digital MarketingBrand AnalyticsMarket Research+15 tags

Vladimir Klimontovich

CEO & Founder @Jitsu

💰 Investor & VCUnited StatesSan Francisco+5 tags

Davide Espertini

Full Stack Developer @Craon Srl

Ana Bismaia

Lab analyst @Cargill

Associate🧨 ConsultingBusiness Analyst+4 tags

✔️ ITInformation Security

Palak Vij

Fashion Designer @Surya ethnic wear

Yonas Guryavichyus

C# .net developer @ASBC

✔️ IT🏦 Finance🧑‍🔬 Engineer+1 tags

Kyle Lloyd

Software / Robotics Engineer @Web3 Dao

South AfricaComputer engineer✔️ IT+16 tags

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Mondoux Confectionery Inc.Commercial And Marketing Director

Jul. 2023Laval, Quebec, Canada · Hybrid

Uni-Select Inc.Senior Manager, Brand Strategy, Content Marketing and Events

Jun. 2022 - Jun. 2023Boucherville, Quebec, Canada

GLOBOCAMMarketing Director

Nov. 2020 - Jun. 2022Montreal, Quebec, Canada

OpenTextMarketing Project Manager

Jan. 2020 - Nov. 2020Montreal, Canada AreaConduct traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks. Participate in the execution of the annual plan for digital campaigns. Improved click-through rates, conversion and other important KPIs with strategic approach. Mastermind highly successful digital strategies for various platforms to attract customer engagement. Coordinate the teams required to carry out these projects (internal and external). Lead the execution of corporate level website optimization projects, ensuring key milestones are met while quickly adapting to expectations. Work effectively under constant pressure of simultaneous project milestones and deliverable deadlines. Provide reports on the overall status of the project and deliverables, identify resource gaps and highlight key achievements for management reports. Optimize social media channels and web pages to improve SEO and usability. Ensure continuity in the user experience when implementing or optimizing content (UX). Boost brand awareness by establishing strong web and social media presence. Track and report on marketing campaign performance monthly to help with optimizing current and future plans.

AgropurAssistant Digital Marketing Manager

Sep. 2016 - Jan. 2020Saint-Hubert, QC, CanadaManage digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring. Produce and submit weekly reports outlining progress against KPI objectives. Built, implemented and updated effective SEO strategies. Provide medium-term strategic recommendations to internal teams concerning any social media/digital initiative (web banners, landing pages, influencer partnerships, SEM, etc.). Develop, manage and coordinate the deployment of social media strategies and manage content schedules, as well as the budget associated with these activities. Create and maintain relationship marketing strategies and ensure compliance with the best industry standards (mailing, segmentation, personalization, A/B tests, etc.). Maximize strategic approaches by keeping close eye on performance and making appropriate adjustments.

La BrigadeStratège numérique et associée

May. 2013 - Sep. 2016Région de Montréal, CanadaOversee variety of projects, including budgets, milestones and team performance. Perform in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages. Create content calendars (web + social networks) Maximize strategic approaches by keeping close eye on performance and making appropriate adjustments. Manage digital advertising and newsletter campaigns Create personalized analysis reports Create and maintain influencer relationships from different industries Manage social networks communities. *Experience in human resource management and business management

ClarinsResponsable, Web et médias sociaux

Aug. 2012 - Jul. 2014Laval, QuébecDrive digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement. Participate in the implementation of product launches (landing pages, quiz) in partnership with the Clarins marketing teams located in Paris, New York and/or local web agencies. Participate in the purchase of web media and ensure compliance with the graphic charter and analyze campaign results. Act as a Digital advisor with retailers in order to maintain a high visibility of Clarins on their respective sites. Create a detailed monthly editorial calendar of content intended and adapted to digital properties and the company's social networks according to the strategy. Curate and segment editorial content to increase engagement and channel growth. Monitor online presence of company's brand to engage with users and strengthen customer relationships.