AgropurAssistant Digital Marketing Manager
Sep. 2016 - Jan. 2020Saint-Hubert, QC, CanadaManage digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Produce and submit weekly reports outlining progress against KPI objectives.
Built, implemented and updated effective SEO strategies.
Provide medium-term strategic recommendations to internal teams concerning any social media/digital initiative (web banners, landing pages, influencer partnerships, SEM, etc.).
Develop, manage and coordinate the deployment of social media strategies and manage content schedules, as well as the budget associated with these activities.
Create and maintain relationship marketing strategies and ensure compliance with the best industry standards (mailing, segmentation, personalization, A/B tests, etc.).
Maximize strategic approaches by keeping close eye on performance and making appropriate adjustments.