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Work Background
BluegroundHead of Corporate Sales and Business Development | Mexico (Temporary Assignment)
Jul. 2024Mexico City, MexicoAs part of my ongoing commitment to driving corporate sales excellence and strategic growth, I have been temporarily relocated to Mexico City. My role focuses on structuring corporate sales, business development, and partnerships within the dynamic Mexico market. Key Responsibilities and Achievements:
- Strategic Partnerships
- Corporate Sales Structure
- Business Development
- Customer Satisfaction
- Revenue Growth
TabasHead of Corporate Sales
Aug. 2022São Paulo, BrasilProptech startup active on flexible rentals of furnished apartments. +1.800 properties in Brazil and Mexico.
- Achieved exceptional revenue growth, while optimizing profitability.
- Designed and implemented corporate sales and post-sales structures, leading to a robust hierarchy and role definition.
- Conducted comprehensive market analysis, identifying key customer segments and setting ambitious sales targets.
- Proactively pursued new business prospects, establishing strategic alliances and expanding market reach.
- Ensured unparalleled customer satisfaction through seamless coordination with finance, CX, legal, and operations teams.
EmCasaSales Intelligence Manager
Feb. 2021 - May. 2022São Paulo, São Paulo, BrazilArea - first strategy hire | designed the sales strategy area structure, roles and hierarchy
Routines - responsible for designing and implementing sales processes and KPIs (150 employees)
Technology - responsible for implementing technology into sales processes and routines
Learning - responsible for designing and implementing the learning routines for the sales team (150 employees)
Goals - responsible for setting the goals for leaders and individual contributors, also to understand the best kpis to implement. Career Path - responsible for designing qualifications and achievements to grow in seniority
Regional Marketing - responsible for all local marketing coordination and result measurement
PepsiCoGo to Market
Jan. 2020 - Feb. 2021São Paulo, Brazil- Understand and re-design the go-to-market strategy for an specific retail channel (national).
- Design different strategy for each client profile.
- Define kpis and processes.
- Define resource allocation according to geographical priority.
PepsiCoSales Strategy Manager
Jun. 2019 - Jan. 2020São Paulo Area, Brazil- Responsible for implementing unified management tools for all national area on 3 channels (indirect / OT / direct sell) - Responsible for T&M field study
- Stakeholder on Credit improvement
- Team leader
PepsiCoSales Manager
Aug. 2018 - May. 2019Ribeirão Preto Area, Brazil- Liderando time de vendas (12 pessoas)
- Garantir as ações de trade marketing nos clientes
- Acompanhar os KPIs do canal | categorias | ROI | P&L | Analise de vendas e de mercado (Nielsen, Neogrid, Kantar) para novas oportunidades de negócio.
- Atuar junto aos gerentes de contas na construção e alinhamento dos planos de aumento de sell in/ sell out, controle de ruptura, aumento de espaço e visibilidade.
FUNDACEMBA Professor of Marketing
Jun. 2018 - Sep. 2019Ribeirão Preto Area, BrazilMBA in Strategic Marketing | Subject: Digital Marketing
Executive Program: Management and Entrepreneurship | Subject: Market research and Consumer Behaviour
Grendene S/ATrade Marketing Coordinator - Indirect channel
Nov. 2013 - Aug. 2018Development and support of merchandising strategies for different segmentation clients
Portfolio segmentation according to client profile
Product Positioning and support exclusive stores in Europe, USA and Japan
Assist and follow product collaborations and special editions for brand positioning Optimize/Improve sales by Training, Visual Merchandising, Regional Events, etc
Organize and take part in trade shows, such as Tranoi Paris, White Milan, Pitti Bimbo Florence, etc.
StrategiaDirector Community Manager
May. 2013 - Oct. 2013Mexico- Maintenance and Generation of content for social networking
- Accounts executive with a team of 5 people.
- Digital Making Proposal for new clients.
- Follow up and direct communication with customers
DafitiIntern in Business Inteligence for Marketing
Aug. 2012 - Dec. 2012São Paulo Area, Brazil- Responsible for analysis and data support to countries in Latin America
- Review daily cost for media and financial performance
- Analysis of the products sold and the profile of buyers for Brazil, México, Chile, Colombia and Argentina.
- Analyze consumer trends
L'OréalMarketing Intern
Aug. 2011 - Mar. 2012Paris Area, France- Development and implementation of marketing project for the Brazilian market
- Research and development of new products
- Coordination of product launching and positioning
GVcepe - FGVintern
Jan. 2009 - Dec. 2009São Paulo Area, Brazil- Collect data to verify the return on investment for industry
- Integrate all the data in tables of statistics
Consultoria Júnior Pública - FGVPublic Relations
May. 2008 - May. 2009São Paulo Area, Brazil- Market benchmarking
- Organize events
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