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Work Background
HumanX HRManager, Consulting and Strategy
Apr. 2022Sydney, New South Wales, Australia
PerformHRHR Business Partner
Jan. 2021 - Mar. 2022Sydney, New South Wales, Australia
Max Brenner AustraliaHead of Training, Culture and Content
Jan. 2020 - Sep. 2020Sydney, Australia
TFE HotelsFood & Beverage Operations & Strategy – Vibe Hotels Rushcutters Bay
Feb. 2019 - Jan. 2020Sydney, AustraliaTFE Hotels is a leading international hotel operator and the fourth largest in Australia. TFE has more than 2200 team members in 70 key properties around the world. - Since joining the TFE I have hired and built new teams, instituted training procedures and also workflows to ensure the space runs the best that it can. The results have been the hotel hitting and excelling revenue and cost targets, which has never been achieved before. Whilst under my management I have built upon and exceeded forecasted and budgeted targets.
- During new venue openings, I supported the onsite staff to ensure the space was run optimally.
- I was invited and am part of the Hotel Group’s select “Think Tank” representing Food & Beverage, working with other executives in the Group to explore new and innovative ideas that could benefit the company.
- I ensured that the front of house and back of house staff including reception and hotel rooms, food and beverage, head chef and chefs, all have access to updated information on new products, new workflows, and any improvements we have made to maximise the quality of service and experience guests receive and results we achieve.
The Ufoodi GroupCo-Founder and CEO
Jan. 2016 - Jan. 2019Sydney, AustraliaJust imagine being able to eat out… and have what YOU want, when YOU want, how YOU want it, while reducing food waste at the same time. UFOODI connects restaurants and diners through an order-ahead and fully customisable, eat-out mobile App. To reduce food waste and enrich food choice at the restaurant level. As CEO some of the achievements I was responsible for included:
- Conceptualized and marketed an awareness campaign to drive sign-ups to events and downloading of the UFOODI app. This included social media, newsletters and working with other brand partners to collectively reach over 10,000 people organically.
- Managed and communicated with a team of developers building the app.
- Working and partnering with restaurants, hotels and chefs to come up with new menus and content that customers can order through the app. To learn more visit http://www.ufoodi.com/
THR1VENational Operations Manager
Oct. 2015 - Mar. 2016Sydney, Australia- Returned to the General Manager role to increase revenue at stores in preparation for a round of investment for the company.
- Responsible for the financial forecasts and modeling for a $3.4 million investment round used for growth.
THR1VEMenu Development
Jan. 2015 - Mar. 2016Sydney- Pioneered menu development since THR1VE was the first healthy fast-casual dining concept in Australia. This is because at the time there was not an industry understanding of the nutritional parameters required i.e. when coming up with a gluten free, sugar free, high protein and low carb option, we would still have consultants or chefs using ingredients that had sugar and gluten in them.
- Created new menu items by combining a sound understanding of not only the nutritional requirements but also the operational impact that products would have. - Additionally was responsible for integrating these menu items into the business. This involved not only menu development but also working on cost savings by making sure the new product was commercially feasibly.
THR1VEFounding Member & General Manager
Oct. 2012 - Jan. 2015Sydney, Australia- In charge of opening the store, which was the proof on concept for the following 7 stores. Achieved all targets for this store including revenue, profitability, traction, and this opened the gate for the company to start signing leases for new stores.
ProntierConsultant
Jul. 2012 - Oct. 2012Sydney, Australia- Responsible for consulting food businesses, finding any problems and then helping create a strategy to optimize their processes and procedures tom improve their operations, HR, profitability, supply and overall performance. This included working with them in every area including the front of house, back of house, customer area, and sitting down with managers and owners to find the gaps and form a strategy.
FreelanceFreelance Consulting
Aug. 2011 - Jul. 2012Newcastle, Australia- Consulted Oporto to identify under performing stores and also work with these stores to get them performing again well enough to be on-sold to other potential franchisees or bought back by head office. Reviewed a total of 5 stores as well as providing strategy and improving their performance above the target standard.
Oporto Franchising Pty LtdArea Operations Manager
Jan. 2006 - Jun. 2010Newcastle, Australia- Store Manager responsibilities for a patch (this is a collective of 6 stores.) Exceeded targets not just for each store’s performance, but for all the stores together.
- Responsible for opening new stores as well as helping other franchisees open more stores of their own.
Oporto Franchising Pty LtdStore Manager
Apr. 2005 - Jan. 2006Newcastle, Australia- Responsible for overall performance and profit of a store. This included sales and marketing, administration, HR training and development, operations and profitability
Oporto Franchising Pty LtdLocal Store Marketing
Jul. 2004 - Apr. 2005Newcastle, Australia- Developed national marketing strategy approaches with head office.
- In charge of marketing budget for 5 stores, this budget was 2-3% of sales per store.
- Worked with the store managers to help devise a marketing plan specifically for each store to maximize foot traffic and optimize sales.
- Executed marketing for the different type of stores including Food court stores, Strip stores and Drive through stores. Each store had unique plans due to the amount of organic foot traffic and exposure.
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