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Advance B2B | Marketing AgencyGrowth Marketing Strategist
Jan. 2024
Advance B2B | Marketing AgencyPaid acquisition Strategist
Oct. 2023Helsinki, Uusimaa, FinlandAdvance B2B is a B2B Growth Marketing Agency on a mission to do marketing your customers - and bottom line - will love. We work with ambitious B2B companies. Our services include marketing & brand strategy, employer branding, marketing technology, content marketing and paid advertising. See more at advanceb2b.com
Mantaro BrandsHead of Growth
Oct. 2022 - Jul. 2023Munich, Bavaria, GermanyMeet Mantaro: A new kind of global holding company for digital-first micro brands.
We acquire successful eCommerce businesses. I was responsible for driving B2B growth as well as driving end-to-end outreach efforts vis-à-vis e-commerce entrepreneurs. This included creating inbound and outbound campaigns using the most effective/efficient channels and messages, in order to supercharge the acquisition pipeline. The work involved holistically tackling growth, from content strategy to conversion rate optimization to new channels/media/markets. Results:
Within the first months, I created a new landing page funnel that increased the site's conversion rate by 10X (it averaged 15%), while I drove down the ads' CPL by 70% for all the inbound leads. Inside Hubspot, I helped with the creation of the deals pipeline and its automations while I implemented a dual outbound strategy that far surpassed our company's KPIs for the overall number of pre-qualified and qualified leads. Lastly, I implemented an SEO strategy that greatly increased the company's organic traffic and I created a new pillar for referrals.
Valo Solutions, a Staffbase CompanyGrowth Lead
May. 2022 - Jul. 2022Helsinki, Uusimaa, FinlandResponsible for Valo's global growth marketing practices.
Valo Solutions, a Staffbase CompanyGrowth Hacker
Sep. 2021 - Apr. 2022Helsinki, Uusimaa, FinlandIn charge of running Search and Social ads for the company globally (EMEA, NA, APAC etc), for lead generation and partner acquisition strategies and for running various growth test sprints. Fall in love with your digital workplace We believe that people are the heart of any successful organization. Our aim is to ensure employee engagement wherever they work. Therefore, we provide a digital workplace that is easy to fall in love with. Beyond corporate communications and agile collaboration, Valo provides tools for culture creation and effective organizational development. Valo in-a-box solution builds on Microsoft 365 services, such as SharePoint and Microsoft Teams extending them to ensure the value of the investment. We provide the customer with cost-effective deployment and governance models as well as tools for successful end-user adoption.
Salesprocess.ioGrowth Consultant
Apr. 2021 - Sep. 2021Toronto, Ontario, CanadaWe help B2B businesses scale to $1M or $10M in record speed, in the most capital-efficient manner. Case studies:
Salesprocess.io ($0-$5M ARR 18 Months, 20% MOM growth, Bootstrapped, $1M Revenue Per Employee) CoPilot Advisor ($0-$1M ARR 11 Months) Seamless.ai ($200k-$3.5M 11 Months) Press Advantage ($0-$1M 12 Months) Lead Engine Pro ($0-$1M 4 Months) Keboola ($3M-$6M 10 Months) Kinobody ($2M-$12M 24 Months) Effct.org ($360k-$1.7M 4 Months) Hubbli ($360k-$1M 12 Months) 2000+ SaaS and Online Service-based Businesses Some of whom are backed by incubators and firms like Y-Combinator, 500 Startups, TechStars, Sequoia Capital, Social Capital. If you are looking to aggressively scale your online SaaS or Service Business, please complete an application here: https://salesprocess.io/quiz?agent_id=110 Check out our blog https://salesprocess.io/spio-network?agent_id=110
Rambler brandsExport Sales Consultant
Aug. 2020 - Aug. 2021Help our clients grow their business in the footwear industry by consulting the best products for their specific market from our B2B brands. If you are a buyer in the footwear industry, visit: https://ramblerbrands.com/work-with-us/ and let's see how we can work together and expand your business!
Safe Step Comfort ShoesHead Of Digital Marketing
Mar. 2020 - Sep. 2021Athens, Attiki, GreeceIn charge of creating, monitoring and scaling advertising campaigns for our company on Google and Facebook. Have already brought back multiple 6 figures in revenue for our company. Also in close coordination with the department in charge of SEO and technical companies.
SDM - Digital Marketing AgencyJunior Digital Marketing Executive
Jan. 2020 - Feb. 2020GreeceIn charge of creating and monitoring digital marketing campaigns on Google and Facebook for our clients, while managing their digital presence for their brands. Also actively worked on SEO projects concerning our clients.
EleganceSearch Engine Optimization Specialist
May. 2019 - Dec. 2019In charge of the SEO of the company's website. The result was a 124,5% increase in total impressions and 130% increase in total clicks according to Google Search Console in the span of the past year compared to the previous.
EleganceManagement and logistics
May. 2017 - May. 2019Athens, Attiki, GreeceIn charge of creating offers for our leads, daily contact with our clients, informing our workers for their projects and locations while keeping track of their schedule, managing our orders with about 7 companies in 4 different countries (Belgium, Italy, Germany and Australia) and daily contact with 3 international logistics companies and many national ones for these orders.
Sylvia HerringtonCo-Founder
May. 2017 - Sep. 2019Co-founder of the fashion store sylviaherrington.com As of December 2018, we had successfully exported to the following countries: USA, Netherlands, France, Italy, Greece, Austria, UK and Japan. We had also managed to bring over 5.300 unique visitors to our store 100% organically (without paid advertising) and managed to rank, in terms of traffic, at the top 18% of Shopify stores that launched the same week as we did. Until we closed it on 2019 in order to start our next projects, we brought in several tens of thousands of unique visitors without spending a single euro on ads and always had a positive flow of income.
We achieved all these because I heavily integrated many different levels of automation so we had it running basically on autopilot. We gave a portion of our revenue to environmental protection and reforestation projects. Main Responsibilities: Creation of the website, finding the right products, pricing, Instagram business account management and automating everything (outreach, email marketing, orders etc).
The Mainichi NewspapersJournalist and Research Assistant
Jan. 2015 - Apr. 2017JapanCovered the Greek elections, the "Yes or No" referendum, the imposed capital controls, the refugee crisis (traveled twice to Lesbos), the whereabouts of the Paris' shooter in Greece, different NGOs and interviewed many MPs for the Mainichi Shimbun Newspaper of Japan by working with many Japanese journalists that were sent to Greece.
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