Ely García - Digital Marketing, Ely García

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Work Background

Inversiones Fajitex S.A.SDirector of Digital Marketing - Innovation and Marketing Leadership

Jan. 2022 - Sep. 2023Estados Unidos · On-siteAs Director of Digital Marketing at Fajitex Us, I took on a pivotal role in the expansion and evolution of the company. During my tenure, I transcended traditional boundaries by leading the creation of a digital marketing department and opening an entirely new market with an exclusive focus on the US audience. Tools implemented: Integrated Strategy and Planning, Inspirational Leadership, New Market Development, E-commerce Management, Analytics and Optimization, Interdepartmental Collaboration, Innovation and Trends. Shopify, WebinarJam, LeadPage, ActiveCampaign, Mailchimp, klaviyo, Meta,Google Ads, Amazon FBA, Adobe Photoshop, illustrator, Premiere, After effects, Indesign, GPT chat, mi journey, writesonic, rytr, Remini, Semrush, Monday - Asana, Data measurement. • Creation of an Innovative Department: I laid the foundation for future success by establishing and developing the digital marketing department from scratch, ensuring a solid and strategic presence in the digital world. • U.S. Market Expansion: Led a bold initiative by focusing exclusively on the U.S. audience, opening new opportunities and conquering a previously unexplored market. • Multidisciplinary Leadership: I led diverse teams ranging from Warehouse and Exports to Retail and Online, fostering cross-departmental collaboration and consistency in vision. • Amazon FBA Management: Guided the Amazon FBA team with precision and strategy, ensuring that established objectives and goals were successfully achieved.

UNITEC USA UNIVERSAL TECHNOLOGIES, INC.Digital Marketing Director

Jan. 2019 - Dec. 2022Estados Unidos · HybridLead the sales team at a national level, creating new revenue opportunities within the company by developing, creating and optimizing E-commerce for both wholesalers and retailers. Implemented tools: Strategic planning and development of digital marketing strategies, Oversight and optimization of online advertising campaigns, Social media management and high impact content creation, Development of lead generation and conversion strategies, Tracking and analysis of key performance metrics (KPIs), Maintenance and continuous improvement of online customer experience, Market research and competitor analysis. Wordpress,Shopify, Meta,Adobe Photoshop, illustrator, Premiere, After effects, Indesign, Semrush, Monday - Asana, Data measurement. • E-commerce Innovation: I revolutionized the commercial landscape by developing and optimizing a dynamic E-commerce platform that catered to both wholesalers and retailers, expanding the customer base and generating a significant increase in sales. • Expanded Opportunities: Identified and leveraged new revenue opportunities, diversifying revenue streams and ensuring sustainable growth for the company. • Visual and Creative Strategies: I used tools such as Adobe Photoshop, Illustrator, Premiere and After Effects to design visually impactful content that captivated the audience and enhanced the brand identity. • Efficient Project Management: Coordinated tasks and projects using tools such as Monday and Asana, ensuring smooth execution and adherence to deadlines. • Performance Optimization: I implemented SEO and SEM strategies using tools such as SEMrush and Google Ads to increase the company's visibility and attract qualified traffic. • Data Driven Analytics: I used metrics and data analytics to evaluate the performance of strategies and adjust tactics in real time to maximize results.

Vibra DigitalEducation Academy - Marketing

Jan. 2017 - Dec. 2020Orlando, Florida, Estados UnidosI directed, built and developed an educational platform with all the parameters of usability for students achieving an E-lerning that can be viewed from any device, managing to have students from different professions, dentists, cardiologists, architects, financiers, designers among others, achieving more than 2,000 students. Tools implemented: Integrated Digital Platforms, Persuasive Automation, Strategic Visibility and Efficient Management. Wordpress, Active Campaigning, vimeo, webinarJam, Leardash, Leadpage, SEO, Meta, Google Ads, Click Funes and Asana. • Visionary Educational Platform: I led the design, construction and development of an E-learning platform that merged education and technology, giving students the freedom to learn from any device, anytime, anywhere. • Outstanding User Experience: I established rigorous usability standards that ensured an intuitive and engaging learning experience for learners of all professions. • Audience Diversity: Attracted a diverse spectrum of learners, from dentists and cardiologists to architects, financiers and designers. I promoted an enriching exchange of knowledge between different fields. • Global Reach: I overcame geographic barriers by providing online education that connected students from around the world, creating a global learning community.

Vibra DigitalFounder and Chief Strategist

Jan. 2016 - Dec. 2020Estados UnidosImplemented and created a digital marketing agency to help entrepreneurs and small business owners. Agency that became an online education platform in digital marketing. Tools Wordpress, Woocommerce, Shopify, WebinarJam, Click Funes, LeadPage, ActiveCampaign, Mailchimp, klaviyo, Meta,Google Ads, Amazon FBA, Adobe Photoshop, illustrator, Premiere, After effects, Indesign, Semrush, Monday - Asana. • Creation of Digital Agency: I founded Vibra Digital with the mission of providing effective digital marketing solutions to entrepreneurs and small businesses, strengthening their online presence and reach. • Evolution to Online Education: I guided the strategic transformation of the agency into an online education platform. We provided courses and resources to empower our clients to master digital marketing on their own. • Multidisciplinary Tools: I managed a diverse set of tools, from WordPress, Woocommerce and Shopify for e-commerce platforms, to WebinarJam and ClickFunnels for webinars and sales funnels. • Automation and Segmentation: I implemented systems such as ActiveCampaign, Mailchimp and Klaviyo for marketing automation, creating personalized and relevant connections with the audience. • Mastered Visual Creativity: I used Adobe Photoshop, Illustrator, Premiere and After Effects to create impactful visual and multimedia content that stood out and captivated. • Mastery of Analytics Tools: I made use of tools like SEMrush for SEO analysis and keyword strategies, as well as project management tools like Monday and Asana to maintain focus and efficiency. • Exploration of Advertising Platforms: Managed successful ad campaigns on Google Ads and Amazon FBA, maximizing visibility and performance.

Enjoy the Frozen YogurtBrand Consultant and Digital Marketing Strategist

Jan. 2010 - Dec. 2019Colombia - Estados UnidosDevelopment, creation, introduction and implementation in the digital and offline ecosystem. Lead and manage opening in the United States and Colombia. - Brand creation - Positioning strategy - Franchise creation. - Implemented tools: Digital marketing strategy - Diagnostics and forecasts of visual communication and advertising. communication. - Design of strategic graphic and advertising communication plans. - Ideation and conceptualization of brands. - Design and implementation of advertising campaigns. - Design and implementation of social marketing campaigns. - Evaluation of the effectiveness of advertising and graphic processes. - Design and implementation of web and/or digital marketing strategies. - Audience and product definition. - Definition of profiles, customers, users, audiences and design of advertising and graphic and advertising strategies to reach them. - Generation and implementation of media strategies, from advertising. - Elaboration of advertising texts as part of the communication strategies communication strategies. - Management of visual identity, service or product, to generate corporate identity. • Global Development: I led the introduction and launch of Enjoy The Frozen Yogurt in both the digital and offline worlds, bringing the flavor experience to customers in the United States and Colombia. • Brand Creation: Defined and shaped the brand's distinctive identity, establishing the visual and emotional foundation that connected with the public. • Positioning Strategy: Designed and executed a solid positioning strategy that highlighted Enjoy The • Frozen Yogurt as an irresistibly delicious option in the market. • Franchise Creation: I provided the vision and focus to transform Enjoy The Frozen Yogurt into a successful franchise, extending the experience to new locations.

Instituto de NegociosMarketing Strategist and Consultant

Jan. 2016 - Dec. 2017Sarasota, Florida, Estados Unidos · RemoteFacilitator, with the Business Institute directed by Luis Eduardo Baron we managed to help thousands of people through Masterclass, webinars, trainings, to build their businesses from Digital Marketing. Tools implemented: Wordpress, Active Campaigning, vimeo, webinarJam, Leardash, Leadpage, SEO, Meta, Google Ads, Click Funes, Asana and Semrush. • Global Empowerment: In collaboration with the Business Institute, I guided thousands of people in realizing their entrepreneurial aspirations. Our digital platform and educational activities transcended borders, opening opportunities around the world. • Enriching Education: I powered Masterclasses, webinars and trainings that provided participants with the tools and knowledge needed to build and strengthen their ventures. • Diversity of Tools: I used advanced tools to create an exceptional educational experience. From WordPress for the online platform to ActiveCampaign for marketing automation, I strived to deliver the best. • High Impact Webinars: I used Vimeo, WebinarJam and LeadPages to take online learning to higher levels, creating real-time interactions and providing valuable content. • Efficient Management: I coordinated projects and tasks with tools such as Asana, ensuring that every aspect of the educational experience was carried out accurately and efficiently. • Strategic Visibility: Implemented SEO and Google Ads techniques to increase the visibility of the • Business Institute and reach a wider audience. • Informed Analysis: I used tools such as SEMrush to perform detailed SEO analysis and make data-driven decisions to optimize performance.

Fiscalía General de la NaciónStrategic planning leader in communication

Jan. 2012 - Dec. 2013Colombia · HybridCreation and implementation of an advertising strategy for the 20th anniversary of the Attorney General's Office in Colombia, Medellin - Bogota. - Diagnosis and forecasts of visual and advertising communication. - Ideation and conceptualization of brands - Design and implementation of advertising campaigns - Creation and development of graphic pieces - Leading both in the city of Medellin and Bogota the strategy created. Implemented tools: Email Marketing, landing page, graphic pieces, social networks. • Strategic Planning: I designed strategic communication plans that established a solid approach for the 20th anniversary celebrations, incorporating innovative tactics to maximize the impact. • Creation of Memorable Campaigns: I conceived and executed a unique advertising strategy to commemorate the anniversary in the cities of Medellin and Bogota. The campaign highlighted the achievements of the Attorney General's Office and its commitment to justice. • Accurate Diagnostics and Forecasts: I conducted detailed visual and advertising communication analyses, identifying areas for improvement and opportunities to optimize the institution's presence in the audience. • Brand Ideation: Conceptualized brands that captured the essence and history of the Prosecutor's Office, establishing an emotional connection with the public and strengthening the organization's reputation. • Strategic Design: I created and developed impactful graphic pieces that effectively conveyed the commemorative message, employing advanced tools and exceptional creativity. • Leadership and Execution: I led and coordinated the strategy in Medellin and Bogota, ensuring the consistency of the campaign in both cities and generating a unified experience for the audience.

Organizacion Radial OlimpicaDevelopment, Brand Conceptualization.

Jan. 2008 - Dec. 2012Antioquia, Colombia · RemoteRadio Tiempo Design, development, conceptualization of advertising graphic pieces for Events, Concerts, Artists and Media. Implemented tools: Photoshop, Illustrator, InDesign. • Developed and designed advertising graphic pieces that elevated the brand's presence in events, concerts and media, generating a lasting impression on the audience. • Conceptualized visual strategies that highlighted the brand essence and aligned with Radio Tiempo's values and objectives. • Used my advanced skills in Photoshop, Illustrator and InDesign to transform concepts into innovative and attractive graphic designs. • Collaborated closely with multidisciplinary teams, including artists, promoters and marketing teams, to ensure consistency of brand identity in all visual aspects. • Contributed to the success of events and concerts through the creation of visually impactful advertising materials that drove audience participation and anticipation.

El ColombianoDiseñadora Gráfica - Copywriting.

Jan. 2008 - Jan. 2010Antioquia, Colombia · RemoteIdeation, conceptualization of advertising pieces for different clients in the most recognized newspaper in Colombia, Medellin, performing as copywriting and advertising graphic communicator. Implemented tools: Photoshop, Illustrator, InDesign, Word, Wordpress. • Actively contributed to the generation of innovative advertising concepts that captured the attention of the audience and strengthened the brand image both locally and nationally. • Merged my ability for persuasive copywriting with a strong visual approach, creating powerful messages supported by attractive graphic elements. • Used my advanced Photoshop, Illustrator and InDesign skills to transform ideas into stunning and engaging visual designs that met the clients' marketing objectives. • Collaborated closely with the sales and marketing team to understand clients' specific needs and translate them into effective messaging that generated tangible results. • Participated in the creation and editing of content for the newspaper's WordPress platform, ensuring a consistent and engaging online presence.

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