SurveyMonkey (Usabilla Acquired by SurveyMonkey)Digital Product Evangelist (Post-acquisition GTM Strategy, Solutions Architect, M&A Integration)
Jul. 2020 - Apr. 2022New York, United StatesTLDR: Post-acquisition tour of duty scaling six years of experience in SaaS Sales, digital transformation, web optimization and product feedback strategy. Carried $24MM ARR quota. • Transitioned Usabilla’s Americas operations from my responsibility to the General Manager of GetFeedback, VP of CX Sales, and CX Sales Directors, including my Manhattan office of 25, operational responsibilities, and transcription of 6 years of Usabilla sales tactics, strategy, and competitive landscape IP.
• Recognized as a key employee through Zendesk merger and served as lead XM consultant for projects with Fortune 50 clients and liaising between senior Momentive.AI leadership and key decision-makers within customer accounts. • Supported teams developing product roadmap, analytics architecture, product marketing messaging, competitive positioning, sales enablement content, and sales engineering.
• Drove continuous improvements in sales motion, software demo process, and free trial strategy by executing experimental sales tactics on customer calls as front-line leader.
• Developed the professional services SKU securing key wins against competitors to drive millions in net-new ARR. • Created and standardized trial process to showcase enterprise proof of concept including timeline, staffing, strategy, and tactics achieving an 80% close rate with an average order value of $35k+ in annual recurring revenue. Day to day:
1. Sharing nuances of the Digital CX sales playbook with Sales Enablement 2. Supporting roadmap prioritization with Product
3. Substantiating Account Executives value story with demos, 2-week trials, case studies, pricing strategy, and ROI models
4. Sounding board for Product Marketing messaging
5. Running round tables and webinars for Marketing
6. Making introductions and recommending ISV's as candidates for partnerships
7. Supporting development of new pricing model
8. Generated new SKUs for launch of enterprise customer experience professional services