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Work Background
EntainCountry Marketing Manager
Oct. 2015Bucharest, Romania# Leadership and Management**: Successfully led and coordinated a team of 15 professionals, optimizing marketing efforts across TV, digital, OOH, SEO, PPC, affiliates, social media, and content. Under my leadership, Sportingbet.ro has experienced a tenfold increase in monthly GGR in Romania. # Strategic Planning and Execution**: Expert in developing and executing 360-degree marketing campaigns, resulting in impactful brand presence and customer engagement. Notable campaigns include large-scale launches and multimedia promotional efforts that have set benchmarks in the industry. # P&L Responsibility**: Accountable for P&L outcomes, focusing on acquisition, retention, product development, and compliance. My strategic input has consistently driven profitability and market expansion. # Creative Collaboration**: Adept at crafting compelling briefs for creative teams, ensuring that marketing materials resonate with target audiences and reflect the brand's core values. My work has been showcased in several high-profile campaigns. # Innovative Approach**: Embracing new trends and technologies, I have maintained a hands-on approach across all marketing channels, ensuring campaigns are cutting-edge and effective.
winmasters.comMarketing Manager
Dec. 2014 - Oct. 2015Bucharest, Romania
SportingbetCountry Consultant - Romania
Feb. 2014 - Oct. 2014Bucharest, Romania
Okazii.roAffiliate Marketing Manager
Oct. 2013 - Nov. 2014Bucharest, Romania
Bet365Affiliate Manager - Romania
Aug. 2011 - Sep. 2013BucharestAccount management of Romanian affiliates that work closely with the promotion of bet365. My relationship with my affiliates is key to the upkeep and development of bet365 player conversion rates; in order to maximise revenue potential.
CommuniqueAccount Executive
Jun. 2011 - Sep. 2013Bucharest, RomaniaResponsibilities: -Advertising (creative, strategy and media) for bet365 -Executing Internet marketing campaigns for each client, including conversion and ROI optimization -Develop and execute on strategic recommendations that drive revenue -Interpreting marketing data. Monitoring and analyzing Client’s performance reports to ensure targets are being met. -Identifying target audiences and analysing their characteristics, behaviour and media habits; -Making decisions on the best form of media for specific clients and campaigns;
Business ReviewMarketing Executive
Nov. 2010 - Jul. 2011Responsibilities: -Direct marketing activities/e-mail marketing
-Market research
-Market analysis
-Managing media partnerships
-Copywriting tasks: Ads, flyers
-Working with the DTP department to complete the promotional materials
-Database administration in Microsoft Excel
-Event management related responsibilities
Ogilvy Public Relations WorldwideIntern
Jul. 2010 - Oct. 2010
Pro TVEditor in the Sports Department
Aug. 2008 - Dec. 2008Editor, a role in which I developed my writing skills, team-work and hard working routine. This experience was trully enriching as I had the opportunity to be part of one of the most important companies in Romania, S.C. Pro TV S.A. The most frequent tasks at the job were gathering information, finding relevant stories for the company's public and editing the text for its final appearance. I enjoyed this experience as I had the chance to work with great professionals in the field, people that have made me try harder and push further to achieve my goals.
MediafaxInternship:Editor in the Sports Department
Jul. 2008 - Aug. 2008Gathering information from reporters and other sources like foreign press agencies and editing articles for the firm's live update news site, as well as for the company's own website.
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