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Work Background
Bearfuht LabsFounder and Principal Consultant
Jan. 2024At Bearfuht Labs, we help purpose-driven organizations fix the systems that hold their work—so their teams can move with more clarity, more flow, and far less friction. Our work is rooted in a signature Regenerative Operations framework: a people-first approach to structure, systems, and execution that centers clarity without rigidity and growth without burnout. We specialize in two core service areas: 🌀 Custom Workflow Systems (ClickUp + Asana)
Through our Flowprint Suite of offerings, we help teams clean up, rebuild, or start fresh with their ClickUp or Asana workspace. We design systems that reflect how people actually work—not how templates say they should. Our engagements range from full system architecture to audits, optimizations, and cohort-based support. 🔁 Fractional Project Management
For teams who’ve got strategy but need steady execution, we offer fractional PM support to keep initiatives moving. From launches to cross-functional workflows, we provide calm, strategic delivery support that doesn’t require a full-time hire. Across both pillars, our work follows a regenerative arc: Observe. Design. Implement. Tend. This isn’t about forcing scale or chasing complexity unnecessarily. It’s about building systems that support your people, your priorities, and your pace—whether you’re untangling a dashboard or evolving your entire ops culture. If you're scaling, shifting, or simply want your ops to feel more human again—we can help. Curious if we’re the right fit? Let’s connect.
The Shift NetworkSr. Director Product Marketing, Online Summits & Events
Mar. 2022 - May. 2022Petaluma, California, United StatesI supervised product marketing initiatives for summits and festivals at The Shift Network, as supplemented by the development of marketing strategies to promote events and drive higher attendance/revenue. I ensured proper alignment with organizational objectives while also delivering innovative and impactful marketing campaigns. And, I provided overarching leadership for strategic and process meetings, relationships with Shift Network's web and marketing teams, and cross-departmental process improvements across the education, talent, operations, media, and marketing teams. While employed in this role, I: * Attracted over 20K global attendees via leadership of comprehensive product marketing campaigns encompassing various online summits, festivals, and courses. * Completed the successful launch of a new product vertical and online summit event in collaboration with Shift Network's designated product development, production, and media teams
ModevHead of Events
Apr. 2021Arlington, Virginia, United StatesI serve an integral role as a senior-level team member and Chief of Staff — overseeing operations via overarching administration, planning, and execution of Modev’s world-class AI and technology events. I have a track record of successfully developing strategies and budgets and nurturing team, client, and vendor relationships for impeccable event delivery and profitability. I cultivate lasting business relations with sponsors, vendors, and thought leaders. I lead and manage Modev’s team of contractors within a HubSpot environment. In turn, I maintain proper alignment with company standards while also championing higher event production quality and innovation. Things I’m proud of so far in my current role include:
* Engaging over 50K attendees since 2021 - and enabled over 20% year-over-year (YOY), post-COVID attendee and revenue growth, with consistent 90%+ NPS ratings. * Development and leadership of comprehensive strategic project management and operations systems/workflows servicing multiple technology conferences. * Helping generate $3M+ in sponsor and client revenue since 2021 by advocating the development and implementation of customer service management (CSM) systems and workflows for leading enterprise technology sponsors. * Devising and instituting strategic recruitment, onboarding, development, and talent management systems on behalf of 500+ thought leaders.
Digital Summit SeriesProgram, Marketing, and Partnerships Lead
Apr. 2015 - Jun. 2021Raleigh, North Carolina, United StatesI was a member of the senior-level leadership team producing Digital Summit’s industry-leading series of regional digital marketing conferences. In that role I led program development, content creation, and partnership initiatives for 20+ events annually, while also developing and implementing strategies allowing for more engaging and impactful content across various platforms. In my role, I oversaw GTM strategy and operations, strategic partnerships, and content production processes that ensured alignment with brand values and objectives. I led the establishment of performance goals for these initiatives and led a distributed team to provide consistent analysis and process refinements based on relevant performance metrics and feedback. I also liaised between the program and marketing teams to lead data-driven recommendations for program and talent sourcing (and, in turn, to provide the marketing team with key speaker and program-related content for then-current marketing campaigns). While with the Digital Summit team, I’m especially proud to have: * Earned recognition and accolades for establishing systems and processes to successfully scale Digital Summit from 8-24+ annual events, attracting over 25K attendees per year. * Boosting YOY event attendance and revenue by an average of 25% annually, while reducing attendee churn rates below industry standards. * Achieving consistent NPS ratings of 85%+ for conference programming and attendee experience. * Serving on the leadership team that successfully pivoted 23 in-person conferences to a series of profitable virtual multi-day conferences during COVID, from 2020-2021.
MoDevExecutive Producer, Conferences
Jul. 2013 - Mar. 2015Arlington, Virginia, United StatesI administered overarching conference production and management while also maximizing conference outcomes via strategic planning and execution. I led relationships with internal teams and external vendors to organize logistics and resources, with additional accountability for curating conference programming and speaker selection to deliver high-quality content and engaging experiences. I additionally instituted future event planning and improvements through the direct evaluation of post-conference feedback and performance metrics, as supplemented by active contributions to event ideation and development. While serving in this role, key accomplishments included: * Facilitating the successful design and implementation of over a dozen multiday mobile development and design conferences across the nation, with each catering to highly diverse developers, designers, marketers, and strategists. * Drafting comprehensive playbooks and tactical plans for on-site logistics, attendee engagement, speaker management, and overall event operations. * Serving as the company's first salaried employee in a start-up environment.
O'Reilly MediaMarketing Manager, Conferences
Jun. 2008 - Jul. 2013Sebastopol, California, United StatesI systemized marketing initiatives and campaigns for O'Reilly Media's acclaimed, world-class technology events and online training curriculum — while also formulating and applying strategies to promote products and services through multichannel outreach. I led market analysis and customer feedback to design and refine effective GTM strategies and messaging, as well as monitoring and reporting on campaign performance to optimize marketing efforts and ensure desired results. Established relationship management with hundreds of industry SMEs and vendors among conference speakers, sponsors, and vendors. I drove relationship management and production of conference websites, signage, and other materials, working in collaboration with the company's appointed design team. Things I'm proud of during this period includes: * Drove over 30% of annual conference attendee revenue following the development/administration of tactical marketing campaigns for O'Reilly Media's world-class technology conferences and online events. * Recognized as an early adopter of social media outlets for both organic and paid marketing platforms. * Served as a primary point-of-contact for the O'Reilly sales team, subsequently maintaining exceptional onsite experience for hundreds of leading technology vendors sponsoring personally assigned conference events. * Contributed to a team tasked with expanding and executing conference offerings to key European markets. * Supported O'Reilly's event and revenue portfolio by helping lead the launch of their flagship data science events.
The Yankee Candle Company, Inc.Director of Training
Jul. 1999 - Jun. 2008Petaluma, California, United States* I strengthened overall workforce skills and performance by spearheading the development, design, and implementation of innovative training initiatives for a retail organization encompassing 500+ associates. * Devised and launched extensive sales and store manager training programs, subsequently contributing to improved operational efficiency and employee competency across the organization. * Administered the production of engaging sales and training videos (including accountability for scripting, directing, filming, editing, and distributing digital media) to successfully enrich the company’s training curriculum and enhance learning experiences. * Helped design and lead two national Sales Team conferences
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