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Work Background
Nodal MarketingFounder
Sep. 2024Global
Assembly GlobalAPAC VP, Strategy and Insights
Aug. 2021 - Sep. 2024Hong Kong SAR
Assembly GlobalRegional Strategy and Planning Director
Jan. 2020 - Nov. 2021Hong KongSpearheading the consultancy offering in Asia driving Data Science, MarTech, Research and Strategy
Assembly GlobalRegional Display Director, APAC
Jul. 2018 - Dec. 2019Hong Kong
We Are SocialStrategy Director (freelance)
Mar. 2018 - Jun. 2018Singapore
Travelling, Self employmentTravelling South East Asia
Jul. 2017 - Mar. 2018Singapore
Hug DigitalHead of Media and Innovation
Sep. 2016 - Jun. 2017Dubai Media City, Dubai Emirate, United Arab EmiratesHug Digital is a full service digital agency and my responsibility was to build and grow the media and innovation department. I was responsible to bringing revenue into the business and winning new clients alongside leading the charge of innovation and tech output to drive additional agency revenue and client ROI. In my time at Hug Digital, the company was acquired by WPP. I oversaw the transition and integration of Hug’s own tech and creative solutions with WPP’s wider offerings and trading deals.
UM DubaiCluster Digital Lead & UM Labs Ambassador - MENAP
Jan. 2015 - Sep. 2016Tecom, DubaiResponsible for all digital output across J&J as well as leading digital strategy and innovation across their brands. I was primarily focused on selling in new digital solutions and analytics to increase agency revenue. I was a UM Labs ambassador (the internal innovation team) and upskilled colleagues on how to link innovation with client business objectives. I was also the local digital lead for a successful global pitch for the J&J business. Furthermore, I was tasked with educating C-suite clients on the impact of ongoing market developments and the subsequent effect on their strategic direction and business objectives. My time at J3 also oversaw award winning (internal and external) work across Johnson’s Baby, Listerine and Clean and Clear.
Manning Gottlieb OMDDigital Comms Account Manager
Nov. 2013 - Jan. 2015Responsible for planning over £7m of Virgin Media’s digital media business. However, my role as a digital comms account manager meant that I was required to take a 360 approach to planning. A large part of my role was exploring how digital sits within a multichannel approach and how online and offline are integrated. Virgin Media are heavy spenders in VOD and we were the most forward thinking team in MGOMD in terms of planning VOD and led the MGOMD video council to pioneer the growth of video internally and externally. After an internal move within Manning Gottlieb, I ran the John Lewis and Waitrose digital accounts and planned the award winning Christmas campaigns that delivered record ROIs for the business. A large part of this campaign included an online/offline integrated solution and the tech innovation solution we delivered was best in class. I also gained experience on Fashion (working on Coach bags and The North Face) in my time at MGOMD.
Manning Gottlieb OMDSenior Digital Planner
Aug. 2012 - Oct. 2013London, United KingdomI am a senior digital planner at Fifty6, part of Manning Gottlieb OMD. My responsibility is to confidently deliver high quality multi-channel digital planning of the Virgin Media account. My role includes working with varying teams such as the comms planning, campaign management, social and investment teams.
VizeumDigital Account Executive
Jul. 2010 - Oct. 2012Clients - Coca-Cola
- Budweiser
- Panasonic
- IKEA Acquired Skills - Communication
- Creative business practice
- Branding knowledge
- Brand awareness
- Campaign management
- Event management
- Advertising awareness Job description: In this role, I am responsible for planning and buying the digital media space for advertising campaigns. I currently work with Coca Cola, Budweiser IKEA and Panasonic. These clients have enhanced my knowledge of brand strategy and the implementation of these strategies. It has also helped me to thoroughly understand segmentation and how to target the right audiences effectively. This role also includes negotiation and I have excelled in this aspect of the role and provided cost saving to every plan I have been responsible for.
Campus Group PLCStudent Brand Manager
Mar. 2010 - Aug. 2010Acquired Skills - Communication
- Creative business practice
- Branding knowledge
- Brand awareness
- Campaign management
- Event management
- Advertising awareness Job description: In my final year of university, I worked as a Student Brand Manager for The Campus Group. The Campus Group are a marketing agency and run campaigns for universities all over the country. The particular client in the campaign I worked on was Wander Student Travel Insurance UK. My job role was to raise the awareness of the brand across my campus via different media, including social media, and launch an event at a local nightclub to raise the brand awareness across the student demographic.
CometSalesperson/Administrator
Sep. 2004 - Aug. 2006Acquired Skills:
- Customer interaction
- Financial handling
- Teamwork
- Stock ordering
- Communication
- Sales and promotion knowledge
- Data handling
- Administrative skills
Job description: In my time at Comet PLC, I worked as an administrator for a year and then I moved onto the sales floor. As an administrator, I worked behind the cash desk. During this time, I was responsible for receiving money from customers. I also learnt basic accounting skills as I ensured the correct amount of cash was in the tills before closing. In my time on the sales floor, I interacted with customers and learnt many skills in customer service.
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