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Work Background
ASCENDMarketing Director
Jun. 2023 - Jan. 2024Greater Chicago AreaRoute Optimization with built-in Telematics, Maximizing Efficiency, Minimize Costs and Enhance Safety. • Immediately spearheaded the transition to a new Go-To-Market (GTM) strategy, adapting swiftly to the changing business environment.
• Collaborate closely with the Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), and BDR team to refine marketing strategies and sales approaches.
• Employ dark social tactics, focusing on LinkedIn and YouTube to generate high-intent leads, contributing significantly to the sales pipeline.
• Design and develop blueprints for an innovative upcoming podcast, aligning content strategy with overall marketing goals and partnerships.
• Initiate and manage an employee advocacy program, leveraging internal resources to amplify brand reach and engagement, thus increasing our reach by 300%.
• Successfully managed a seven-figure budget, optimizing spend for maximum return on investment.
• Shifted focus from Marketing Qualified Leads (MQLs) to direct revenue generation, aligning marketing efforts more closely with business outcomes.
BlueCheck Inc.Marketing Director
Jan. 2021 - Jan. 2023BlueCheck’s industry-leading identity verification infrastructure enables age-restricted merchants, financial services, pharmaceuticals, and related verticals to grow their businesses faster. Serving various industries, our solutions are custom-tailored to the unique needs of our customers, including high-risk merchant payment processing, PACT Act, and eCommerce-compliant offerings. - E-commerce API and plugins for seamless, secure, instant online age verification
- Personal record database navigation,
- Remote photo ID verification
- Custom verification solutions for various age-restricted industries Based in Austin, Texas, we are one of the fastest-growing software companies here, and we serve businesses all over the globe. As a result, we are always hiring great people!
Net HealthDemand Generation Manager
Jan. 2020 - Jan. 2021Raleigh, North Carolina, United StatesB2B SaaS
Mini-Webinar Creation
Create campaigns for EMR, private practice therapy, FOTO, Net Health Digital Marketing Services
Consulted with and educated Sales teams (SDR and AE) in lead generation.
I reached between 100% to 200% of my MQL goals.
SokalEmail Marketing Manager
Jan. 2018 - Jan. 2019Raleigh-Durham, North Carolina Area• Brought in to the Sokal family to create a new Email Marketing Department.
• Train Account Managers to integrate email marketing into their client’s strategy.
• Create, transform, and test a new type of messaging not typically used within the industry. • Consistently improved our client’s email campaigns through in-depth analysis. • When necessary, client-facing closer. • Work closely with the programmatic department in order to optimize a client’s marketing message. • Training the Account Manager’s on perfecting the proper pitch to prospective and existing clients. More specifically, helping them understand the need to sell to the ‘croc brain” before moving on to the details of any product or service offered.
Poseidon ExpeditionsDemand Generation Director
Jan. 2016 - Jan. 2018Providence, Rhode Island Area• Responsible for lead generation to increase direct sales and reduce external agency fees. • Specializes in Inbound/Content Marketing/SEO/Google Analytics
• Previously certified in HubSpot, I brought in the SaaS platform and trained the team.
• Restructured and segmented database into customers, prospects, and personas.
• Increased our lead base 150% via Google AdWords, Facebook advertising, content writing, A/B testing, landing pages, forms, Call-to-Actions (CTA’s), email marketing campaigns, and drip campaigns via Workflows (with lead scoring) to piece everything together for the sales team. Commonly known as closed-loop marketing. • Fluent in Salesforce.
• Social Media Relevant to Demographic and Persona.
• Google AdWords Certification.
• Google Analytics Certification.
• Reported results to the parent company in Europe.
• NOT responsible for the main website per parent company.
Fetch'im Inbound MarketingManaging Director
Jan. 2008 - Jul. 2023Consult with and give recommendations to clients and prospective clients, thus, boosting their monthly retainer to the agency. Engaged with B2B, B2C, Saas, and Enterprise clients, including startups and established FinTech, EdTech, and MedTech companies. Optimized websites with UX training to take advantage of a changing marketing landscape.
Contracted with full-scale agencies to build more extensive campaigns.
HubSpot Value Added Reseller.
Hair Club for Men and WomenOwner/Managing Director
Jan. 1998 - Jan. 2008Providence, Rhode Island Area• Purchased the Hair Club Franchise in Rhode Island.
• Initially acted as sales and operations manager until our revenue increased.
• Tripled our revenue within four years.
• Sat on franchise board for four years.
• Pushed the company towards the advent of email marketing.
• Avidly studied and relied on analytics for proof of performance of our staff.
• Moved our office to make room for our growing clientele.
• Sold franchise in July 2008.
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