About myselfPossessing a robust skill set spanning demand generation, HubSpot, analytics, and A/B testing, my 15+ years in the tech startup industry, predominantly SaaS, have been marked by impactful contributions. My leadership has guided teams of up to 10, driving data-driven marketing strategies and achieving notable milestones such as increasing MQLs from 200 to 300 in just 3 weeks. In 4 months, I attained six-figure ARRs, while reducing bounce rates to a mere 2% through mini-webinar programs. Currently, my focus lies in utilizing Dark Social, targeting a revenue-centric approach to bolster the closing rate to 80% with fewer, but high-intent leads. My expertise extends to B2B, D2C, PLG, SLG, GTM strategies, and ABM, covering areas such as sales collateral, branding, product launches, strategy, vendor management, growth marketing, lead nurturing, digital marketing, media buying, events, and content marketing.