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Work Background
ConfidentialDesign Consultant
Sep. 2022Jeddah, Makkah, Saudi Arabia · On-site✓ Working on B2C Websites for startups within the retail industry. ✓ Applying various innovation and creative thinking frameworks for clients to shape their business strategy, developing plans, analyzing data, and aligning goals to achieve their company's objectives. ✓ Collaborate with business units and other corporate functions within the organization to identify innovation opportunities and develop new products and services. ✓ Undertaking a design management role for a renovated villa in Jeddah Saudi Arabia worth $4m.
Taurus I HCDDesign Strategist Director at Taurus
Jan. 2020 - Jun. 2022Saudi Arabia · On-site✓ Defined innovative designs from support through to execution for mega projects.
✓ Launched client strategies so that stakeholders understood the strategic plan.
✓ Analyzed and explored complex pictures that created medium- and long-term improvements.
✓ Supervised UX and UI designs.
✓ Translated concepts into wireframes, personas, prototypes, user flows and user journey maps.
✓ Promoted agility – created design sprints and workshops to elevate the deliverables of projects.
James Brand Strategy & Design ConsultancyDesign Strategist Director
Mar. 2019 - Jan. 2020Jeddah, Saudi Arabia · On-site✓ Co-led the corporate design strategy to identify future opportunities for strategic projects in KSA.
✓ Developed vision and articulated thoughts about complex problems that helped ignite change.
✓ Facilitated immersion sessions and led strong human center design thinking across industries.
✓ Collaborated throughout the strategic design lifecycle.
✓ Translated research and test findings to transform client potential.
Jadwa InvestmentDesign Manager
Jan. 2017 - Jan. 2019Jeddah, Makkah, Saudi Arabia✓ Worked with Jadwa Investment company.
✓ Designed the interior space and supervised execution for hotels in Makkah. ✓ Prepared architectural drawings, space planning concepts and furniture systems. ✓ Led multi-skilled teams to work together and produce a coordinated and coherent design.
AlMahaDesignDesign Director & Consultant
Sep. 2016 - Dec. 2019Jeddah, KSA · On-site✓ Led future visioning and strategy development within private and governmental sectors.
✓ Interpreted quantitative and qualitative research, tools, and industry guidelines.
✓ Prioritized roadmaps – communicated resources for clients - Abdullatif Jameel and the MOH.
✓ Embedded practices in the design process lifecycle. ✓ Mitigated risks and maintained client expectations and escalations.
Studio intODesign Specialist
Jul. 2016Remote
Dar Al-Hekma UniversityChair of Design Exhibition
Jun. 2003 - Jun. 2008Jeddah, Saudi Arabia✓ Organized and planned exhibitions held for the Design Department.
✓ Coordinated and collaborated with internal and external stakeholders to bring together exhibitions. ✓ Promoted and built brand consistency for each design exhibition. ✓ Hosted exhibitions attended by 1000+ people.
Dar Al-Hekma UniversityDesign Lecturer
Sep. 2000 - Jul. 2008Jeddah, Saudi Arabia✓ Created interactive solutions for lectures, projects, and assignments to achieve 98% feedback.
✓ Established the AutoCAD lab for the interior design department.
✓ Travelled with 20+ students to attend design exhibitions, such as Dubai's Index Interiors Exhibition. Taught Courses:
Business for Interior Design, Design Studios, Adobe Photoshop & Illustrator, 3D Max, and AutoCAD.
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