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Work Background
First Position CreativeCMO/Creative Director
Oct. 2016Marquette, MI · Remote
Argonics, Inc.Marketing Supervisor
Feb. 2012 - Oct. 2016Gwinn, MI Formulate, direct and coordinate marketing activities and policies to promote products and services, working with Marketing Director and Marketing Specialist.
Maintain integrity of Argonics brands
Develop all Argonics literature and advertisement, including copy and graphical elements
Develop and maintain all Argonics websites and social media channels
Provide communication support to sales staff
Prepare case studies, application articles, press releases and other collateral pieces
Prepare and edit all Argonics publications for internal and external audiences including employee and distributor newsletter
Identify, develop, or evaluate marketing plans and strategy, based on knowledge of objectives, market characteristics, and cost and markup
factors.
Evaluate the financial aspects of product development, such as budgets, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Initiate market research studies or analyze their findings.
Coordinate or participate in promotional activities or trade shows to market products or services.
Sunrise Custom Builders IncMarketing Director
Sep. 2010 - Oct. 2011Marquette, MI Managed the Harlow Farms Community Center, neighborhoods and all model homes, including event coordination and building presentation
Coordinated and managed all advertising and marketing efforts for Sunrise Builders, Swadley Properties, Harbour View Development and Mill
Creek Assisted Living
Positioned Sunrise Builders as the Upper Peninsula’s leader in Green Building and sustainable, conservation communities
Redesigned/rebranded all marketing materials, including property information, new home series, model homes and homesites
Was responsible for website administration for Sunrise Builders, Harlow Farms and Mill Creek Assisted Living
Conducted all customer/lead database administration and marketing
Developed and managed advertising budget
Coordinated all aspects of the Sunrise Builders presence at UP Builders Show
Designed and Developed all property signage including for sale signs, neighborhood signage, open house signage and new model homes signage
Developed all written content for advertising materials, newspaper articles and ads
Coordinated all press and special events
Managed all listings in the UPMLS database system
Created and sent monthly email newsletter using Constant Contact, and compiled email newsletter statistics
Bell HospitalMarketing Associate
Oct. 2008 - Sep. 2010Marketing Responsibilities
Meet with physicians and department managers to determine marketing needs
Assist in the development of marketing plans for all Bell Hospital/Bell Medical clinics, departments and services
Assist in the planning of all major hospital events, and develop promotion strategy for events
Responsible for overseeing the planning and marketing of a Women's Health Expo hosted by Bell Medical Superior Women's care, including, determining health topics, expo logistics, vendors, prizes, giveaways and volunteers
Design all marketing collateral materials for Bell Hospital and Bell Medical, including brochures, print ads, and billboards
Design and layout Bell Hospital quarterly newsletter that is delivered to over 13,000 households in the Upper Peninsula
Responsible for website administration for all websites under the Bell domains, including design, structure, content and website statistics
Responsible for all internal communication, including employee newsletters and intranet
Design Patient and Visitor Information Guide
Work with local vendors to create television and radio commercials
Liaison with the Michigan Healthcare Association for researching, analyzing and reporting healthcare market data for Bell Hospital and the Upper Peninsula
Bell FoundationAssociate
Oct. 2008 - Dec. 2009Foundation Responsibilities
Responsible for overseeing event planning for Bell Foundation Golf Outing, including team and sponsor recruitment, logistics, volunteers, prizes and event promotion
Develop Stewardship program for donor recognition for various levels of giving
Assist in the development of an employee giving campaign, including administration of the Employee Financial Assistance Fund, donor recognition, and campaign events
Assist in the coordination of all fundraising and community events. Specific tasks include volunteer recruitment, soliciting community and business donations, and event promotion
Develop Grateful patient program which allows Bell patients and their families to give to the Foundation in honor of a Bell Employee, including developing a employee recognition process Responsible for DonorPerfect database administration, management, data entry and updates, pledge reminder and thank-you letters, and financial reporting
Design and create content for all Bell Foundation collateral materials, including a general Foundation brochure, planned giving materials, grateful patient program and employee giving brochures
Develop on-line giving program
Responsible for Bell Foundation website administration, design, structure, content and website statistics
Attend all Foundation Board and Committee meetings
Naterra LandMarketing Manager
Feb. 2006 - Jul. 2008Oversee all marketing functions in the Upper Peninsula and Northern Wisconsin territories
Create and implement marketing plan for the Upper Peninsula and Northern Wisconsin
Develop and manage marketing budgets and adjust and control costs as needed
Monitor and measure all marketing initiatives including internet marketing, print media, television, radio and classified advertising
Analyze weekly and monthly lead conversion and sales data and make recommendations
Oversee all advertising and marketing planning for five Land Specialists (sales force), including ad creation and placement, and website updates and administration
Coordinate all promotions and develop all promotional messaging, including print and internet advertising
Coordinate all office community involvement activities, including event sponsorships and public relations
Manage project timelines to insure all marketing activities are executed proactively
Support market analysis projects including focus groups
Coordinate all tradeshows in the Midwest
Plan and organize all project Grand Openings
Manage all local media relations
Create, manage and measure all email marketing campaigns
Update and maintain office specific websites
Design and create all advertisements, literature, direct mail pieces and property signage
Bellin HealthMarketing Coordinator
Sep. 2004 - Feb. 2006Assisted Market Segment Leaders in the development of Marketing Action Plans for various healthcare segments
Was responsible for internal communication, including newsletters, intranet and employee recognition programs
Oversaw coordination of employee awards banquet, including award nominations and recipient selection committee, award recipient video production and editing, and banquet planning
Assisted in Grand Opening planning, including event and speaker coordination, activities, food and beverage, and gifts
Assisted in Bellin Run planning and coordination, including race registration, promotion, corporate challenge development
Coordinated public relations efforts for Robotic-Assisted Surgery unveiling, including press conferences and media tours
Planned events for National Healthcare Week
Served as United Way Campaign Chair; increased level of giving 2 years in a row
Designed and maintained all Bellin-related websites, including Bellin.org (revamp in progress), BondHealth.org,
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