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Work Background
Retail Banking Experience Designer
PermataBankRetail Banking Experience Designer
Dec. 2021Jakarta, Jakarta Raya, IndonesiaAs part of the Retail Banking Experience Design team at PermataBank, I focus on shaping intuitive, modern, and effective digital experiences for millions of users across mobile and web platforms. Key Contributions: - Led UI/UX design for new features in PermataMobile X and PermataNet, improving usability and customer satisfaction. • Played a key role in the revamp from PermataMobile X to Permata ME, focusing on simplifying onboarding and elevating overall app experience. • Designed and improved digital mortgage journeys in the Digital KPR (Mortgage) project, ensuring seamless user flow and regulatory compliance. • Collaborated cross-functionally with Product Managers, Developers, and Business Analysts to turn business goals into user-centric solutions. • Gathered and translated requirements from key stakeholders into low- to high-fidelity wireframes and interactive prototypes. • Conducted research and supported testing phases to ensure UI decisions were backed by data and user insights.
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